Find the two main reasons why people invest in personal development training

1. Professional Development Training

2. Top Sports Stars Pay for
Training for 2 Reasons; The
Same 2 Reasons Top Business
People Do.

3. These reasons to invest in training are:
 All top sportspeople know, practice and live
the fact that coaching and training are vitally
important to get to the top.
They also know that it is even more
competitive at the top than it is on the way
there.

4. Sporting analogies are often used in
business to simplify and explain business
situations; Why?

5. Because there are a lot of similarities between
high-level sport and ANY level of
business. One of these similarities is the
critical importance of constantly honing
skills, practicing techniques and preparing
responses to different scenarios.

6. Another is the robust competition present in
both the sporting and business arenas, and the
fact that frequent training gives you a
competitive edge, making it more likely that you
will win that next match (or
deal, contract, tender etc.).

7. If you are working for
a progressive, aggressive, growing
company, your CEO probably spends 1 FTE
average salary on his/her own professional
development.
It may be worthwhile requesting the same
spending level on development of your whole
Department’s skills & training, on the basis that
making the “engine room” of your company run
better, gives the helmsman (CEO) more power
to drive the company in the desired direction.

8. Increasing the skill levels of the whole
Company increases business throughput
without increasing head-count, maximising
both profitability and growth potential. What
CEO would not sign-off on such a proposition?
“Continual staff Development leads to
continuous company Growth”
- pdTraining, 2013.