Do you use sales proposals as part of your selling process? As we all begin to have an increased tendency to produce shorter sharper ‘snippet’ style communication, we are often challenged by the need to create persuasive, professionally formatted formal documentation that “sells” our ideas credibly and professionally.

1. Proposal Writing Training for
Internal and External Sales

2. Do you use sales proposals as part of your selling
process?
As we all begin to have an increased tendency to produce
shorter sharper „snippet‟ style communication, we are
often challenged by the need to create
persuasive, professionally formatted formal
documentation that “sells” our ideas credibly and
professionally.
Selling ideas using formal written proposals is just as
important when selling your ideas internally to
management – for example to gain support for an
initiative or project – as it is when selling your products
or services to external customers.

3. If you would like to have more success in gaining
support for your ideas and proposals and selling
more to your customers through a formal process
of proposal writing, then focused training can help
you communicate more effectively and more
profitably.
Using proposal “templates” can also speed up
the proposal development process, so make sure to save
your documentation to be re-used again and again!

4. Lesson 1 - Writing with Professional Impact
Spelling
Grammar
Creating a Cheat Sheet
Lesson 2 - Structuring Sentences for Effectiveness and
Readability
Parts of a Sentence
Punctuation
Types of Sentences

5. Lesson 3 - Creating Paragraphs with Persuasive Power
The Basic Parts
Organization Methods
Lesson 4 - Writing Meeting Agendas
The Basic Structure
Choosing a Format
Writing the Agenda

6. Lesson 5 - Professional Email and Email Etiquette
Addressing Your Message
Appropriate and effective use of „Urgent‟
Make the most of your prime email-estate
Introduction – Body – Conclusion
Effective Subject lines: Don‟t make me open the email to
find out the purpose
Don‟t make me scroll! – 1 page view only
Don‟t make me translate your sloppy language

7. Cont.
Don‟t make me read redundant words
2 – 3 lines per paragraph
Salutation
Sign-off and Signature
Corporate Communications Taglines
Using „Draft‟
Using „Time Delays‟
Grammar and Acronyms
Email Style
Choosing a Style
Writing the Email

8. Lesson 6 - Writing Business Letters
The Basic Structure
Choosing a Format
Writing the Letter
Lesson 7 - Writing Proposals
The Basic Structure
The key elements to a great proposal
What to leave out

9. Lesson 8 - Writing Reports
The Basic Structure
The key elements to a report
Using Tables Graphs and Imagery
Common mistakes
Lesson 9 - Other Types of Documents
Requests for Proposals
Projections
Executive Summaries
Business Cases

10. Lesson 10 - Proofreading and Finishing – Avoid the
Cringe
A Proofreading Primer
How Peer Review can help
Printing and Publishing
PD Training delivers a one day training course on
“Business Writing Skills” in
Charlotte, Memphis, Orlando, Columbia, Atlanta,
Birmingham and Flowood.