1. DANIEL M GILL RESUME
Most Recent Role: VP of Operations (SEO, PPC, Social Media)

2. About Me Daniel Gill
 VP of Operations (Digital Marketing Agency)
 Operations Assistant (eCommerce Startup)
 V. Experienced in SEO & Social Media
 Studied: B Arts (Media Studies) & Diploma of Business (Marketing)

3. Relevant Skills Career Overview
 SEO for 5+ years
5+ Years SEO  Created a unified messaging system for holistic digital
Local SEO Social Footprints Onsite
marketing (SEO, PPC, Social Media)
 Created a Combined All Digital Reporting Structure
Linkbuilding Onclick Events Forums
 Systemized workflow across 4 country delivery team
Facebook Wordpress Analytics
 Launched and help run 2-person eCommerce Startup
Journalism Pinterest Press Releases  Journalist for 8+ years
Copywriting Keywords AdWords  Joined Facebook Day 1 of public access (July 2006)
SEOMoz Content Strategy YouTube  Redditor for 5+
CRO Article Syndication Twitter  Travelled to over 80 cities, across 5 continents.
Rich Snippet Convergence Blogging
 Cited as reference on Wikipedia
 Avid reader of all developments in the Digital Marketing
environment

4. Employment Spark Internet Marketing
VP of Operations for SEO, PPC & Social Media Teams [October 2010 – August 2012]
Role Description:
As an agency with staff across 4 countries and as many time zones one of the risks faced
by Spark was discontinuity of communication and disjointed workflow. Within this role I
created and implemented wireframes for each service offering, creating a unified
LinkedIn Recommendation: messaging framework for Sales, CRM and Delivery, and creating a shared reservoir for
push tasks, and data.
“One of the challenges we face in Digital Marketing is Beyond the operational and messaging requirements this role necessitated direct
communicating our product to clients of varying levels of communication with CEOs & client-side Marketing Managers both pre and post sale to
tech aptitude. Dan has a talent for articulating a highly articulate our approach, methodology and our passion.
conceptual overview which he can connect to a clients At various touch points in a client campaign I was involved in Local SEO, On-site SEO,
industry both through case studies, and analogy. This has Social Media Campaign & Link-building strategy.
proven very valuable at selling to new clients, retaining
legacy clients and for creating an internal In this role I overhauled the reporting to an Integrated Marketing Model that moved from
communication "language" ensuring we focus on results- traffic-based to results-based ROI reporting. The result of which was at once more
based rather than tasked-based marketing . Under his
detailed, and more clearly articulated.
stewardship we've migrated to an integrated marketing Personal Reflection:
model with shared "connective tissue" that makes our
Writing experience proved invaluable in overhauling the messaging framework within this
offering both scalable and intimate.” Digital Marketing environment. In this Operations role I interviewed internal stakeholders
and articulated their passion for Marketing into repeatable processes that demystify our
Peter Reitano methodology, goals and ambitions to our clients. My ambition was to create frameworks
Director of Client Relations that allow for bespoke marketing strategies to coincide with scalability for SEO, PPC and
Social Media teams. In this, I’m told, I succeeded.

5. Employment TimTechs LLC (eCommerce)
Operations Assistant for Mobile Phone eCommerce Startup [October 2007 – July 2008]
Role Description:
Working as part of a two-man team to build, launch and market this online mobile phone
retailer’s US and Canadian websites. Due to the small nature of the company, this role
LinkedIn Recommendation: incorporated an array of skill-sets, and was designed to help the company scale with
demand. In this operational role I was responsible for creating training materials and how-
“I have worked closely with Daniel on the TimTechs to’s for future hires, through to streamlining existing practices to increase our
Project, and he has demonstrated the ability to competitiveness with larger rivals.
absorb new techniques quickly as well as the A To help drive the site we used a range of strategies. We leveraged social news
ability to apply them efficiently. Aside from his aggregators, tech-blogging, video production, link-baiting as well as more traditional on-
knowledge and experience that was developed site and off-site SEO practice
over his career, Daniel has proved that he is a self- The dynamic role incorporated everything from video editing, to troubleshooting customer’s
starter and dedicated professional. With the help technical difficulties to maintaining forum personas for link-building and trust-building.
of Daniel, we implemented different marketing
strategies to reach 4,000 generic daily unique Personal Reflection:
visitors with $600,000USD in annual gross This role allowed me to channel many of creative writing, video production and marketing
revenue.” skills into a single organization marketing objectives. When contrasting with an agency
environment, TimTechs allowed me to understand the depth of knowledge, attention to
Yazen Altimimi detail and breadth of responsibility rewired of an in-house SEO in a lean start-up
Founder & CEO environment.

6. Employment Journalistic Creative Writing
Cultural Commentator for Various Publications Since July 2003
Role Description:
Beginning with a music review in July 2003 for Tsunami magazine, my published
writing career escalated quickly writing the cover article just 4 mths later. Three
covers would follow including Jet. Since then my writing has covered all manner of
events, cultural topics and been published in three countries, including New York,
Toronto, Melbourne & Brisbane.
In this role for various publications there was a heavy emphasis on self-motivated,
initiative-driven research to identify topics, events and people of interest in a fast-
paced and fashion-conscious environment. It was necessary to be able to locate and
contextualize cultural changes and describe them in an original voice to educate
and entertain readers.
Personal Reflection:
The generic skills honed through interviewing skills, research and professional
communication have served me well in all employment settings hereafter. In a
marketing environment my ability to follow and indentify social trends has allowed
me to better target market niches in the authentic language of those subcultures.

7. Study Bachelor of Arts (Media Studies)
B Arts (1999-2002)
Seeded a passion for creative production, and the tools with which to understand and cultivate
persuasion.
Course Description: Why it matters:
Humanities, at its heart, is really about learning how to question the world as it is,
Since rebranded as a Bachelor of Creative
and apply filters to analyze the world (and its media) from varying perspectives.
Industries, this degree involves study of theoretical
and practical applications of media production, This degree was a combination of this highly conceptual media analysis, and the
criticism & philosophy. more practical and pragmatic reality of actual hands-on cultural production.
In studying this major students edit, direct, script, The combination of contrasting the hegemonic phallocentrism and homo-erotic
produce & shoot short films. They write both overtones of Westerns, compared to the far less conceptual production of filming
creative fiction and non-fiction. Beyond media one’s own Western, gives new insight into the limits of analysis in a real-world
production elements students study the cultural, environment.
political and social framework that media are
created, consumed and interact within. Students are Personal Reflection:
provided the tools to intellectually analyze
This course fed within me not only the creative yearning which had initially driven
semiotics, sociological impacts and apply cultural
me to it, but to a larger extent it helped me identify an aptitude for turning
filters to media meaning and impacts.
complex relationships into simplified conceptual frameworks: the ability to see
patterns where others see only “noise” and confusion.

8. Study Diploma of Business (Marketing)
Diploma of Business (1998-1999)
Key to graduating this course was the managerial ability to direct individuals & teams to
completion prior to deadlines, and the planning nous to formulate and execute on strategic business
objectives.
Course Description: Why it matters:
This program is targeted toward two main While degree courses are heavily weighted toward concepts, theory and periphery
outcomes: preparing entrepreneurs to start small attributes of commerce, this vocationally-focused Diploma forces students to
businesses and training operational management perform in a real-world environment, managing unpredictable team members, and
staff. More specifically students gain high levels of accomplishing high-volume workload to tight deadlines. This course was a microcosm
supervisory, decision-making and problem solving of the reality of working within a corporate environment with staff of differing
strengths, and directing their energies towards common or complimentary outcomes.
skills and learn to work independently and
responsibly to achieve organizational outcomes. Personal Reflection:
By studying this course, students develop an From this course I learnt the craft of persuasive business communication, that would
understanding of the dynamics and principles morph later into copywriting (externally) and staff motivation (internally). This
underlying the effective functioning of business course gave me practical exposure to the emotive triggers that inhibit introverts
operations. Within this course students gain from succeeding in big groups, and how best to channel different team members
knowledge and expertise in key business strategies, strengths. This role involved weekly public speaking, and was the where I was first
people management, human resources and business referred to as a “natural public speaker”
marketing