1. Venezia, 28.10.2011
IUAV University of Venice
Faculty of Design & Arts
Interaction Design Lab 1
Gillian Crampton Smith + Philip Tabor
Maddalena Mometti
Daniele Savasta
Ph.D. in Design Sciences
2. Keywords
VENICE
WORKING NOMADS
MOBILE PHONE
ARTEFACTUAL HYPERTEXT
AUGMENTED REALITY
CROSSMODAL
ENTERTAINMENT
PHISICAL+VIRTUAL
ON OPEN-AIR
3. Context What is the general context of your service? E.g.
‘Venice, 2013, in which …’
13. How to tag/catalogue a city?
An interactive system that helps people to organize
and be invoved in cultural events in public spaces.
Elevator Pitch A very short (max. 60 seconds, about 150
words) persuasive summary Explanation
of your concept. What are you designing? ‘An interactive
Thanks to QR-codes and a phone people can select the
system, accessed by mobile choosen location for the activity.
phone, which ….’ Who is it for? What does it do for them?
What brand name might
The app allow to find performers and collaborators,
express your service and its purpose? (A name, perhaps and also permit the spectators to reach the events.
provisional, focuses the design
team’s energy, and tells other people about its aim and
Once people are in the place, can start a video stream
character.)
of the performance.
On the application website net-surfer can follow the
event from all the spectators eyes.
In a club-style way only invited artist could book a
space and receive support from the community.
All the members can invite and introduce a creative to
the community.
The activities could be: on open-air conferences, real-
virtual events, web events, performative arts.
14. Users Who are the likely users? Age group? Educational level?
Familiarity with
technological devices and systems? Other relevant
characteristics? What is their We define 4 main groups of users:
probable attitude towards any new design? performers
(artists, designers, dancers, actors, musicians, stylists,
intellectual people, cameramen, programmers, street
artists)
directors
(event planners, choreographer)
critics
(researcher, journalists, students)
active/passive spectators
(everyone interested in art, design, theatre, dance,
street-performances, new information and
communication technologies, from all over the world)
15. Erika Andrea Alberto Nicolaj
a degree in Visual Arts dancer sound design researcher parkourer / cool hunter
26 50 35 18
Poland Italian Italy Russia
she writes for an art magazine he can speak French and he likes German biers
German
favourite artist: favourit actress: favourite musicians: favourite choreographer:
Mirko Bratuša Giovanna Mezzogiorno Beethoven, Pimmon Denis Boroditsky
“if you can imagine it, you can “Behind every film, there is a “I can’t undestand why people “there are no obstacles, but
do it!” window” A. Costa are frightened of new ideas. only opportunities”
I’m frighteneed of old ideas.”
J. Cage
she studied here and she why he is in Venice: he has he works for IUAV University he is fascinated by the idea of
wants to go away never been invited to hold a lesson practising parkour in Venice
16. Other Stakeholders Who are the other stakeholders? How
are their interests affected by your design? (The project’s
stakeholders are everyone whose interests are affected
by your design.) Venetian museum or incubators (for example
Fondazione Claudio Buziol)
municipality of Venice
cultural associations
IUAV and other universities
theatres
shopkeepers of Venice (bar, art gadget etc.)
agencies for tourism
company who sells electronic components or software
for creative people
DIID magazine
http://www.venicecube.it/it/home
17. Function What practical actions will your service allow users
to do?
the system is composed by a mobile-app and a website
the app will be organized in two main sections according
to the user role:
1_visitors (for everybody who want to follow it)
2_members (only for active partecipant)
18. ONCE IN VENICE, in a near future,
A MONGOLIAN DANCER, WALKING IN THE CITY
WOW!!! This is the
perfect place for
my new DANCE
performance!
19. A SECOND LATER
AND THAT S THE
QR-CODE THAT I M
LOOKING FOR!
NOW IF I DON T MISS
NOTHING I HAVE JUST
TO SHOT IT WITH MY
SMARTPHONE.
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.
32.
33.
34.
35.
36.
37.
38.
39.
40.
41.
42.
43. visitors and members visitor functions
A person can become a member only receiving an invitation and - found an event
presentation by another member, or can propose himself with a - receive update about choosen topics
skill demostration but in this case he need a full appreciation by - create and view shared streaming
all the members. - alarm clock (real time sound alarm on your mobile device)
- sharing photo and video
People can mantain their membership state only giving proof of
thier expertise (if you didn’t receive negative feedback - this is member functions
not Facebook, do not invite your friends) - book your open-air space with a QR-code and (through our
service, to know in real time if is free in a particular period), to ask
Invitation can be happened if another member take a picture of for permissions to the municipality of Venice
you with his smart phone and sent it to the system with your - publish your call for new contemporary street-art events (call
contact (e-mail) details. for dancers, actors, technicians, etc)
- publish complete critics on the events organized only with a
picture time and gps located with your mobile device (you must
have been there to criticize it!)
- vote for critics, performers, technicians, etc.
- minimo minimo aperitivo! (meeting for enjoyment!)
- receive information about places and the service itself.
- how can the city be taggable?
44. Contexts of use What hardware will your users probably
have? Will you need to design special hardware for your
service? In what contexts will they use your service? At home?
In the street? In the dark? technical equipment
website+database
venice’s public wi-fi (wi-max)
mobile devices
fixed ip-web-camera
45. Mood What emotional tone do you want your service to
communicate to your users?
46. Areas of ignorance What don’t you know? In order to design,
what else must you discover – about the user, context,
technology, etc?
mood
app’s name
how to collect the data from the city
shared streaming
47. Implementation What is the central design challenge posed
by this problem? What is the central technical challenge?
design challenge
produce a mood according to quality and not boring!
technical challenge
concentrate on usability
solve the area of ignorance issue
wi-fi venice
data collection
48. Criteria for success What are your most important criteria?
Assuming that no design
perfectly satisfies every criterion, how will you and other
people know your final design has satisfied the criteria most Young creative receive visibility
important to you? Good academic journal feedback
Economic sustainability
Mantain the high quality level of performances
Speed up the burocratic issue
...does it works? really?
