The 15 minute webcast will provide practical tips and will run through free tools you can use to help improve your search engine ranking. Some of the key areas the webcast will cover include: - How you can implement effective keywords on your site. - How you can improve your site structure to help search engines find its content. - How to optimise your content and encourage beneficial links to your site. - Understanding the role of website analytics.

1. An introduction to lead generation Justine Gillen Head of Marketing, RBI

9. In Touch – Brian Caroll

11. http://blog.startwithalead.com Prospects also need different information at the different stages of their buying cycle

13. 1 week 2 weeks 10 weeks Marketing communications sales sales sales validation contact negotiation Marketing Customer contact = hand over of lead awareness research consideration decision purchase Post sale Step 4 : Map out the process of lead management in your company and agree ownership at each stage with sales

17. customer type & buying funnel Types of customers by function Point in the buying cycle unaware aware Consideration decision Asset Manager what are their pain points? What useful information can I provide? How can my products help? What questions will they need answering at this stage? Developer Landlord

22. Contact Justine Gillen: [email_address] Rob Monaghan: [email_address]