The document provides tips for leveraging LinkedIn to enhance one's personal brand and make professional connections, including updating one's profile, connecting with others, leveraging one's network, using InMail messages effectively, participating in relevant LinkedIn groups, integrating LinkedIn with other tools, and getting help from LinkedIn sales solutions. The tips focus on ways to broadcast one's expertise to others on LinkedIn and find opportunities to provide value to contacts through advice, opinions, referrals, and introductory discussions.

1. Tip 1: Enhance Your Personal Brand
• Headline
• Current & Past Jobs
• Websites
• Summary
• Specialities/Skills
1

2. Tip 2: Connect

3. Tip 3: Leverage your Network

4. Tip 4: Update your status
Broadcast your expertise
4

5. Tip 5: Effective InMails
•The first message should be a conversation starter – why am I contacting
you, and why am I contacting you today
•Adopt a conversational, enthusiastic tone to your message
•Be brief and to the point
•Focus on finding out their availability/interest in an introductory
discussion
•DO NOT cut and paste your prospecting email into the InMail
•Always ask for advice/opinions/referrals – if it’s not the right person, ask to
be directed to the right person

6. Tip 6: Use LinkedIn Groups
Groups
Join many
Participate in a few
800,000 +
Run one Biotech & .NET
Developers Design
Pharma
Pros
Sales Solutions

7. Tip 7: Benefit from 3rd Party Apps and Productivity
Tools
Sales Solutions

8. Integrate LinkedIn With Other Tools
Sales Solutions

9. Any questions? ahedge@linkedin.com