28. The Idea of Licensing: Pay the Inventor Chip vendor Manufacturer Brand owner Consumer
29. The Idea of Licensing: Pay the Inventor Chip vendor Manufacturer Brand owner Consumer Retailer Broadcaster Logo
30. The Idea of Licensing: Pay the Inventor Audio Compression Video Compression … Channel Coding Chip vendor Manufacturer Brand owner Consumer Retailer Broadcaster Logo
31. The Idea of Licensing: Pay the Inventor Audio Compression Video Compression … Channel Coding AT&T • Dolby • France Telecom • FhG • Philips • LG • NEC • Nokia • NTT DOCOMO • Panasonic • Sony New licensors Chip vendor Manufacturer Brand owner Consumer Retailer Broadcaster “ system license” “ profile license ” Logo
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34. Who pays the license fee? X X X X Chip vendor Manufacturer Brand owner Consumer Retailer Broadcaster Logo
45. Countries that have endorsed DRM Countries where the DRM endorsement is under process / evaluation Countries where DRM in MW is endorsed or can be considered as endorsed (Feb 09)
What to pay for: Technology, Usage, Logo More technologies: Multitude of licensors Who should pay: Consumer, brand owner, manufacturer, technology integrator (eg. chip vendor), etc. Technology license versus Content license, i.e. usage
What to pay for: Technology, Usage, Logo More technologies: Multitude of licensors Who should pay: Consumer, brand owner, manufacturer, technology integrator (eg. chip vendor), etc. Technology license versus Content license, i.e. usage
What to pay for: Technology, Usage, Logo More technologies: Multitude of licensors Who should pay: Consumer, brand owner, manufacturer, technology integrator (eg. chip vendor), etc. Technology license versus Content license, i.e. usage
What to pay for: Technology, Usage, Logo More technologies: Multitude of licensors Who should pay: Consumer, brand owner, manufacturer, technology integrator (eg. chip vendor), etc. Technology license versus Content license, i.e. usage