Shopping to support a cause is known as “cause-related marketing.” To build brand loyalty and to set themselves apart, many companies link a product to a cause to let their customers know they are concerned corporate citizens – that they stand for something more than just the bottom line. Common cause-related marketing activities include agreements by the company to donate a percentage of the purchase price for a product to charity, advertising and promotion of a common message, product licensing, endorsement, and product certification by a charity. Cause-related marketing campaigns have helped to increase public awareness and raise millions of dollars for hundreds of worthy causes such as breast cancer and HIV AIDS. It has also provided corporations, consumers and employees with a sense of purpose that their decisions can make a difference. However, the best way to support is by direct contribution. There are a number of companies providing these services The companies mostly, negotiate with the retailers to receive a percentage of each purchase in addition to the charitable donation. "If the user gets 5 percent from a retailer to give to charity, it may get 2 percent on top of that, for example,“ It doesn't sound like much, but it can add up when millions of users participate. ‘Shopkick’ gave the American Red Cross a check for $100,000 for rewards generated by users. Leather goods handmade by artisans in North Africa. 10% of profits go in to a community development fund that is available to support educational and economic development initiatives in the Imazighen communities and artisans have access to business loans in order to further develop their businesses. Scarves handmade by former slaves in Ethiopia. 100% of the funds go back to help remove children from slavery and to then educate and empower them. LSTN works with Starkey Foundation so that every pair of headphones sold, people receive help with their hearing through donation of hearing aids PopNod is a crowd funding site that provides shoppers with a chance to turn cash back savings into donations to over 93 of charitable organizations. Once you sign up on the site, select a store, start shopping, and PopNod will reward you with cash back. Users can then donate all or a portion of their cash back rewards to a cause of their choice. Simply shop for what you need, and earn valuable Shoppers Optimum Points  Once you’ve accumulated points you can donate your points to the participating charity of your choice. ShoppersDrugMart.ca

1. Mohd Haris
PM/2014/407
NIPER, Hyderabad
Social causes &
Social shopping

2. • Shopping to support a cause is known as “cause-related
marketing.”
• To build brand loyalty and to set themselves apart, many
companies link a product to a cause to let their customers know
they are concerned corporate citizens – that they stand for
something more than just the bottom line.
• Common cause-related marketing activities include agreements
by the company to donate a percentage of the purchase price
for a product to charity, advertising and promotion of a
common message, product licensing, endorsement, and
product certification by a charity.
Shopping for a cause:

3. • Cause-related marketing campaigns have helped to increase
public awareness and raise millions of dollars for hundreds of
worthy causes such as breast cancer and HIV AIDS.
• It has also provided corporations, consumers and employees
with a sense of purpose that their decisions can make a
difference.
• However, the best way to support is by direct contribution.
• There are a number of companies providing these services
Does it HELP??

4. • The companies mostly, negotiate with the retailers to receive a
percentage of each purchase in addition to the charitable
donation. "If the user gets 5 percent from a retailer to give to
charity, it may get 2 percent on top of that, for example,“
• It doesn't sound like much, but it can add up when millions of
users participate.
• ‘Shopkick’ gave the American Red Cross a check for $100,000
for rewards generated by users.
How it works?

5. TOP SOCIALLY CONSCIOUS PLACES TO SHOP ONLINE
SITES Difference made
iGive.com Since the site was launched, members have raised
more than $350,000 for good causes.
Ethicalshopper
.com
Purchases might not be earning money for charity, but
by buying organic foods and eco-friendly bags and
cleaning supplies, doing part to help the environment.
Schoolpop instead of choosing a cause, you select a school. Every
time you shop, merchants give as much as 20% of the
purchase price to the school.
GreaterGood.
com
This site guarantees that each worthwhile organization
receives at least 5% of the fees merchants pay for the
shoppers referred by GreaterGood.com sites.

6. Different Companies

7. • Simply shop for what you
need, and earn valuable
Shoppers Optimum Points
• Once you’ve accumulated
points you can donate your
points to the participating
charity of your choice.
ShoppersDrugMart.ca