This document discusses using integrated case studies and the VoiceThread platform to teach business English. It proposes having students independently research and present case studies on topics of their choosing using VoiceThread, which allows for multimedia presentations and collaborative commentary. This encourages higher-order thinking skills per Bloom's taxonomy, including applying knowledge, analyzing information, and evaluating decisions. Examples of potential case study topics and activities are provided.

1. A Creative Approach to Integrated Case Studies in Teaching Business English Daniela Munca, PhD ASEM University Lecturer English Language Instructor at ALC

5. VoiceThread

14. Collaborative Space

26. Initial Taxonomy

27. 1990s- Lorin Anderson (former student of Bloom) revisited the taxonomy

29. BLOOM’S REVISED TAXONOMY Creating Generating new ideas, products, or ways of viewing things Designing, constructing, planning, producing, inventing. Evaluating Justifying a decision or course of action Checking, hypothesising, critiquing, experimenting, judging Analysing Breaking information into parts to explore understandings and relationships Comparing, organising, deconstructing, interrogating, finding Applying Using information in another familiar situation Implementing, carrying out, using, executing Understanding Explaining ideas or concepts Interpreting, summarising, paraphrasing, classifying, explaining Remembering Recalling information Recognising, listing, describing, retrieving, naming, finding Higher-order thinking

38. Creating a VoiceThread Project Remembering Understanding Applying Analyzing Evaluating Creating

39. Creating VoiceThread Project Remembering What are the four Ps of the marketing mix? Which advertising strategies did Puma use to protect its market share? Understanding How do successful advertising work? How do large companies compete on the market? What were the most successful business enterprises in 2009? Applying Explain the four Ps of the marketing mix using a case study- Nivea. Analyzing Who were the most successful business people in Moldova in 2009? Why did Toyota recall its cars from the US market? Evaluating Why did Toyota’s CEO decide to take such a risky decision? Why did Coca Cola change its marketing strategy? Creating Create a short VoiceThread to report on a Business case study: use text, pictures, graphs, scanned pictures, images, your own voice / music, etc.