This complete market study on Christian radio details the high effectiveness of advertising on Christian radio.

1. 2005 Demographics for Christian Radio Listeners Copyright Soma Communications, Inc., 2005. Used by permission.

2. According to Fox News (12/25/04) 56% of all Americans listen to a Christian radio station every month.

3. Source: SomaCommunications.com, 2005 Personal Income $50,000+ 15.46% 17.69% +14% All Adults……… Christian Radio Index………..……

4. Source: SomaCommunications.com, 2005 Household Income $75,000+ 35.37% 41.40% +17% All Adults……… Christian Radio Index………..……

5. Source: SomaCommunications.com, 2005 Household Income $100,000+ 21.66% 23.86% +10% All Adults……… Christian Radio Index………..……

6. Source: SomaCommunications.com, 2005 Two-Income Households 34.92% 54.47% +56% All Adults……… Christian Radio Index………..……

7. Source: SomaCommunications.com, 2005 College Graduates - B.A./B.S. Degree 13.34% 20.99% +57% All Adults……… Christian Radio Index………..……

8. Source: SomaCommunications.com, 2005 Employed Full-Time 52.51% 56.31% +7% All Adults…..… Christian Radio Index………..……

9. Source: SomaCommunications.com, 2005 Job Title: President/CEO .48% 1.48% +206% All Adults……..… Christian Radio Index……….……

10. Source: SomaCommunications.com, 2005 Proprietor .43% .71% +64% All Adults……..… Christian Radio Index………..……

11. Source: SomaCommunications.com, 2005 Self-Employed at Remote Business Place 1.65% 1.97% +19% All Adults……… Christian Radio Index………..……

12. Source: SomaCommunications.com, 2005 General Manager 1.36% 2.30% +68% All Adults……… Christian Radio Index………..……

13. Source: SomaCommunications.com, 2005 Occupation - Legal/ Professional/Education 4.11% 6.53% +59% All Adults……… Christian Radio Index………..……

14. Source: SomaCommunications.com, 2005 Occupation - Professional/Technical 13.11% 17.50% +34% All Adults……… Christian Radio Index………..……

15. Source: SomaCommunications.com, 2005 Occupation - Management/ Business and Financial Operations 9.85% 11.99% +22% All Adults……… Christian Radio Index………..……

16. Source: SomaCommunications.com, 2005 Occupation - Computers/Mathematical 1.42% 1.83% +29% All Adults……… Christian Radio Index………..……

17. Source: SomaCommunications.com, 2005 Occupation - Healthcare Practitioner/Support 4.37% 6.19% +42% All Adults……… Christian Radio Index………..……

18. Source: SomaCommunications.com, 2005 Occupation - Homemaker 6.67% 12.76% +91% All Adults……… Christian Radio Index………..……

19. Source: SomaCommunications.com, 2005 Lives in a Single-Family Residence 75.26% 85.12% +13% All Adults……… Christian Radio Index………..……

20. Source: SomaCommunications.com, 2005 Value of Residence - $150,000+ 33.55% 40.87% +22% All Adults……… Christian Radio Index………..……

21. Source: SomaCommunications.com, 2005 Did Remodeling in the Last Year 16.81% 19.79% +18% All Adults……… Christian Radio Index………..……

22. Source: SomaCommunications.com, 2005 Owns a Timeshare 4.90% 10.30% +110% All Adults……… Christian Radio Index………..……

23. Source: SomaCommunications.com, 2005 Owns Two or More Automobiles 37.36% 45.83% +23% All Adults……… Christian Radio Index………..……

24. Source: SomaCommunications.com, 2005 Currently Finances a New Car 26.40% 39.80% +51% All Adults……… Christian Radio Index………..……

25. Source: SomaCommunications.com, 2005 Owns Any Investments 40.63% 52.01% +28% All Adults……… Christian Radio Index………..……

26. Source: SomaCommunications.com, 2005 Owns stock in a Company Other than Employer 10.77% 11.69% +9% All Adults……… Christian Radio Index………..…..…

27. Source: SomaCommunications.com, 2005 Owns an IRA 16.13% 17.53% +9% All Adults……… Christian Radio Index………..…..…

28. Source: SomaCommunications.com, 2005 Owns Mutual Funds 16.67% 19.21% +15% All Adults……… Christian Radio Index………..……

29. Source: SomaCommunications.com, 2005 Does Online Trading 1.62% 2.24% +39% All Adults……… Christian Radio Index………..……

30. Source: SomaCommunications.com, 2005 Household Owns One or More Computers 70.68% 88.32% +25% All Adults……… Christian Radio Index………..……

31. Source: SomaCommunications.com, 2005 Spent $4000+ on Computer for Home 10.05% 10.94% +9% All Adults……… Christian Radio Index………..…..…

32. Source: SomaCommunications.com, 2005 Used Internet at Home Last Week 49.70% 63.73% +28% All Adults…..… Christian Radio Index………..……

33. Source: SomaCommunications.com, 2005 Made Online Purchase Last Year 34.38% 51.47% +50% All Adults…….. Christian Radio Index………..……

34. Source: SomaCommunications.com, 2005 Spent $1000+ Online Last Year 5.41% 6.49% +20% All Adults……… Christian Radio Index………..……

35. Source: SomaCommunications.com, 2005 Internet Order Offer was Made on Radio .46% 1.23% +171% All Adults…..…… Christian Radio Index……………

36. Source: SomaCommunications.com, 2005 Age - 25-54 57.34% 73.77% +29% All Adults……… Christian Radio Index………..……

37. Source: SomaCommunications.com, 2005 Age - 55+ 30.30% 13.09% -43% All Adults……… Christian Radio Index………………

38. Source: SomaCommunications.com, 2005 Households Size - Five or More 12.17% 18.41% +51% All Adults……… Christian Radio Index………..……

39. Source: SomaCommunications.com, 2005 Married 57.70% 72.35% +25% All Adults……… Christian Radio Index………..……

40. Source: SomaCommunications.com, 2005 Children in Household 40.45% 57.77% +43% All Adults……… Christian Radio Index………..……

41. Source: SomaCommunications.com, 2005 Child Under 5-years-old in Household 14.22% 24.09% +69% All Adults……… Christian Radio Index………..……

42. Source: SomaCommunications.com, 2005 Grade-schooler in Household 14.56% 23.65% +62% All Adults……… Christian Radio Index………..……

43. Source: SomaCommunications.com, 2005 Teenager in Household 14.54% 23.07% +59% All Adults……… Christian Radio Index………..……

44. Source: SomaCommunications.com, 2005 Expecting a Baby 2.53% 4.37% +87% All Adults……… Christian Radio Index………..……

45. Source: SomaCommunications.com, 2005 Stayed at a Skiing or Winter Resort Last Year 1.53% 2.44% +60% All Adults……… Christian Radio Index………..……

46. Source: SomaCommunications.com, 2005 Stayed at a Foreign Resort Last Year 3.18% 4.05% +27% All Adults……… Christian Radio Index………..……

47. Source: SomaCommunications.com, 2005 Purchased by Mail or Phone Last Year 40.99% 43.40% +6% All Adults……… Christian Radio Index………..…..…

48. Christian Radio Listeners • Upscale • Educated • Professional • High-Value Consumers