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Marketing in a Recession - Small Business Roundtable Presentation

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Jennings Healthcare Marketing (Dan Dunlop)
Jennings Healthcare Marketing (Dan Dunlop)

This is a presentation by Dan Dunlop to the Small Business Roundtable - November 4, 2009. The subject was marketing in a recessions. Much of the presentation focuses on social media and consumer engagement.

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Marketing in a Recession Small Business Roundtable Presentation – November 4, 2009
Information You Can Act Upon ,[object Object],[object Object],[object Object],[object Object],[object Object]
First, Stick to Your Knitting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Good Time to Learn ,[object Object],[object Object],[object Object],[object Object]
A Caveat: Recession as Opportunity ,[object Object],[object Object],[object Object],[object Object]
Advertising Philosophy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Media Buying ,[object Object],[object Object],[object Object],[object Object],[object Object]
Winning Formula When Money is Tight ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media Relations (PR) ,[object Object],[object Object],[object Object]
Media Relations ,[object Object],[object Object],[object Object],[object Object]
Media Relations ,[object Object],[object Object],[object Object],[object Object]
Media Relations ,[object Object],[object Object],[object Object]
Media Relations (PR) ,[object Object],[object Object],[object Object]
Media Relations ,[object Object],[object Object],[object Object],[object Object]
Media Relations ,[object Object],[object Object],[object Object]
Social Media & Hive Marketing Creating online environments where like-minded people can come together and share their passion for your brand.
Books About Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Keys to Success in Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object],[object Object]
Social Media: Track Visitors
Social Media: Track Visitors
Start a Facebook Group: www.facebook.com
Social Media: LinkedIn Profile ,[object Object]
Social Media: Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object]
Start a YouTube Channel ,[object Object],[object Object]
Search Engine Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Amazon.com Book Reviews
Online Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Customer’s Brand Experience ,[object Object],[object Object],[object Object]
Contact Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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