6. Understand
Methods
user needs, business need
and technology capacities
• User Interviews
• Competitive overview
• Stakeholder map
• Lightning talks
• Quantitative survey
• Metrics analysis
• CSD
Outcomes
Definition the strategy and focus
Methods
7. Diverge
Methods
explore all ideas the team
• Sketch (individually then all together)
• Storyboard
Outcomes
Select an idea or part of some
Methods
8. Prototype
Methods
Create an artifact that allows
to test the idea
• Mockups
• Paper prototype
• Functional
Outcomes
Validation the idea prototyped
Methods
9. Validate
Methods
How to test the idea
• User test
• Stakeholder feedback
• Technical validation
Outcomes
Validation the idea prototyped
Methods
10. Build
Methods
developing the idea for launch
• Visual design
• Code
Outcomes
Launch and keep learning about what
was developed
Methods
11. Learn
Methods
Keep learning
• Metrics Analysis
• Heatmap
• Scrollmap
• Quantitative Survey
• Reviews
Outcomes
Launch and keep learning about what
was developed
Methods