People talk about innovation but how do you make it happen? How do you engage your customers in the process; how do you rapidly move beyond ideas on the whiteboard to actually implementing them; how do you introduce tests and learn to continuously improve, or provide comfort in failing fast? Combining agile software development and design thinking, it is possible to go from concept to cash at speed, placing the customer at the heart of the process. This presentation introduces some of these ideas and practical ways of making customer-driven innovation happen.

1. Customer-Driven Innovation Making it happen Marc McNeill

2. Aligning product development with delivery capability

3. Risk!

10. Innovation [ˌɪnəˈveɪʃən] The act of introducing something new The American Heritage® Dictionary of the English Language, Fourth Edition copyright ©2000 by Houghton Mifflin Company.

11. Delivery The act of introducing something

12. Delivery The act of introducing something anything

13. Delivery The act of introducing something anything with Quality at speed!

14. Delivery The act of introducing something innovation with Quality at speed!

16. Customer-Driven Innovation: Making It Happen!

17. Customer-Driven “If I had asked people what they wanted, they would have said faster horses.” Henry Ford

18. Customer-Driven “If I had asked people what they wanted, they would have said fasterhorses.”Henry Ford

19. Getting started

20. Looking outseeking inspiration from outside the organization http://www.flickr.com/photos/ryanwick/3461850112

21. Start with the customer

22. Customerfrom passive consumer to active contributor

23. Sharingsocial networks / blogs / twitter / forums

24. Sharingubiquitous technology

25. Sharingcomplaints as opportunities

26. Customer involved

27. Customer involved

28. Customer observed

29. Customer validated

30. Looking ininsights from within the organisation http://www.flickr.com/photos/acf_windy/4547572683

31. Product development at the coalface http://www.flickr.com/photos/ralphrepo_photolog/

32. developersthey are (often) customers too

33. Developers have ideas. Let them flourish. http://seeingredradio.files.wordpress.com/2009/08/revolution_fist.jpg

34. “20 per cent of my developers are working on Open Source projects” Investment bank CIO

35. Win an iPad

36. Open up to passionate followerslet others innovate for you http://www.flickr.com/photos/nickharris1/4568051178/

37. Hack daysengaging the developer community http://www.flickr.com/photos/calcock/559583272

38. Code jamdeveloping a product for Unicef

39. Seeking inspiration from the employeesthey actually interface with the customer

40. Where they work

41. What they do

42. Seeking inspiration from competitorsfast follow http://www.flickr.com/photos/ndomer73/2510074919

43. Let others do the idea heavy liftingDelivery excellence, not a trail blazer http://www.flickr.com/photos/david_s_carter/2616423476/

44. Now you’ve got ideas

45. Now you’ve got ideas Who’s ?

46. Common understanding? “I’m glad we’re all agreed then.”

47. Not quite “Ah...”

48. Convergence and iteration “Ah!”

49. Shared understanding “I’m glad we’re all agreed then.”

50. “The wall is the new desk” Dave Gray

51. Distil at speed Experience mapping

52. Collaborative design

53. Bringing ideas to life

54. Rapid iterations

55. Emergent, tangible innovation

56. Minimal Viable Product “Here’s a tip, pack it and halve it” – Lonely Planet http://www.flickr.com/photos/joeyparsons/3240169886/

57. (Prioritisation can be fun)

58. Realise the soft in software http://www.flickr.com/photos/techbirmingham/84551332/

59. Rapid, shared, ready to go

60. Now to make it really happen:

73. Act like a startup Think big Start small Scale fast & Iterate

74. marc mcneill www.dancingmango.com Twitter.com/dancingmango