Antoine De Kermel, TVTY @ ad:tech - 'Live In The Moment, Advertise In The Moment: Discover How Moment Marketing Is Helping Brands To Personalise Their Campaigns In Real-time'
Antoine De Kermel, Managing Director EMEA at TVTY speaking at ad:tech London on 13th October 2015
http://ad-techlondon.co.uk/
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Antoine De Kermel, TVTY @ ad:tech - 'Live In The Moment, Advertise In The Moment: Discover How Moment Marketing Is Helping Brands To Personalise Their Campaigns In Real-time'
1. LIVE IN THE MOMENT,
ADVERTISE IN THE MOMENT
DISCOVER HOW MOMENT MARKETING IS
HELPING BRANDS TO PERSONALISE THEIR
CAMPAIGNS IN REAL-TIME
#MOMENTMARKETING
ANTOINE DE KERMEL| MANAGING DIRECTOR EMEA
11. #MOMENTMARKETING
TVTY ENABLES MOMENT MARKETING
11
TV Ads & shows TV Live Weather Sport Financial Health Custom
Cross Device Cross Channel
Dynamic
Creative
On-site
Customisation
Measure
TVTY MOMENT MARKETING SOLUTION
60+ integrations with partners:
12. #MOMENTMARKETING
WHAT CAN YOU EXPECT?
TVTY MOMENT MARKETING SOLUTION 12
with
Sport
Videoon = CTR +83%
Search
TV Ads Boost
with
on =
CPC -46%
CTR +133%
Display
TV Ads
Conquest
with on = CTR +94%
13. #MOMENTMARKETING
SO, WHAT IS MOMENT MARKETING?
TVTY MOMENT MARKETING SOLUTION 13
Ad Using Contextualised Creatives
Marketing channel On the Most relevant marketing channels
Moment
It is a real time activation of your campaigns
at the Right Moment
Device On the Right Device