The document discusses using social media for regional associations. It outlines 6 key discussion points on how social media can help recruit and retain members while providing results. Social media allows associations to stay in front of members and prospects, identify connections, and find new members to create a sense of community and brand. It provides tips on content to post, balancing posts and maintaining a regular presence to track return on investment and drive traffic.

1. Presenter: Dana R. Zezzo ProTowels Etc. Social Media for Regional Associations 440-344-5933| [email_address] www.protowelsetc.com Pro Towels Etc. Dana Zezzo Dana Zezzo Pro Towels Etc. Pro Towels Etc. Dana Zezzo

2. Are you looking for this? REALLY?

6. Physical Socializing can not be replaced! Social Media only brings the relationship to a DEEPER level. TIP – TAG !

7. Accessibility! Be where your members are! Remember the Cliché: Success comes from being in the right place at the right time.

8. Do you know where your members are today? The Ultimate Rolodex?

9. EVOLUTION OF THE BUSINESS CARD ACCESSIBILITY??

10. EVOLUTION OF THE BUSINESS CARD

11. Brand Association VS Individual Remember: Your Social Media “attitude” and “content” will change when you choose to embrace Social Media to GROW YOUR ASSOCIATION!

12. Add Personality and Humanness your Association

13. New Economy = Transparency

15. Content Example TRASA Golf Outing – people love pics!

16. Content Example

17. 85% of all business is done after the 9 th touch Social Media to a salesperson is all about: TOUCHES

18. BALANCE POSTS & CONTENT

22. Time? Keep in Perspective How much time do you currently allocate to: Emails? Cold Calling? Prospecting? Field Sales? Social Networking?

24. TRACKING ROI ROI or ROR?

25. This will improve your Google ranking If Nothing Else …

27. Electronic Marketing How does it all tie together?

28. TIP - Learn to DRIVE traffic! HYPERLINKS

29. Spider Web Theory

34. THANK YOU! Presenter: Dana R. Zezzo ProTowels Etc. [email_address]