PR R/Evolution

•Als PPT, PDF herunterladen•

1 gefällt mir•452 views

Presentation given at Online Marketing Summit 2-2009. Covers convergence of PR and digital marketing, and how new technologies and tactics are forever changing the landscape of both. With the collapse of traditional newspapers and magazines, media relations is a completely different game now, and the online space opens up new opportunities and challenges for brands who need to keep their news top of mind.

Business

Dana Todd, Chief Marketing Officer Newsforce 619-459-3603 [email_address] The PR R/Evolution Has Begun! Doug Hay, Principal & CEO Expansion Plus 626-793-4911 [email_address]

Quick Cred Slide: Dana Todd ,[object Object],[object Object],[object Object],[object Object],[object Object]

Quick Cred Slide: Doug Hay ,[object Object],[object Object],[object Object],[object Object],[object Object]

The more things change, the more things change.

A Few Things Haven’t Changed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A Lot of Things HAVE Changed ,[object Object],[object Object],[object Object],[object Object],[object Object]

What Is Influencing Your Audience Today? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What is Influencing Your Audience Today?

Let’s Talk about PR Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Press Release: It’s Not Just for the Press Anymore

Press Releases Online ,[object Object],[object Object],[object Object],[object Object]

The "New" News Release: Marketers Are at the Gates! ,[object Object],[object Object],[object Object]

Intended Uses of News Releases Expands Online source: “ROI of Online Press Releases,” a 2008 report by the Society for New Communications Research

3 Types of Press Releases ,[object Object],[object Object],[object Object]

Multimedia ,[object Object],[object Object],[object Object],[object Object]

Who Are the Media Gatekeepers Now? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Direct-to-Consumer PR ,[object Object],[object Object],[object Object]

How Do I Improve My Natural/ Organic Search Presence? ,[object Object],[object Object],[object Object],[object Object]

Make a PR Keyword Plan ,[object Object],[object Object],[object Object],[object Object],[object Object]

Google Trends Free tool to track seasonal keyword volumes: http://www.google.com/trends

Distribution: You can reach the public directly ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Achieve Parity: Display alongside similar news from big-name sources Press Release right next to CNET story!

Mashing Up PR and Advertising Bypass the editorial chain altogether – buy your way into the premium news!

Where Do I Post News Releases? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Web Syndication Services Make sure they regularly get picked up by Google News—this is key ,[object Object],[object Object],[object Object],[object Object]

Free Portals: Some are better than others, but use them ,[object Object],[object Object],[object Object]

RSS & SEO ,[object Object],[object Object]

Easy to Track, Hard to Measure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Free for social media tracking: Techrigy SM2

Not Free: Radian6 [drool-worthy dashboard]

Other Measurement ,[object Object],[object Object],[object Object],[object Object]

Thank You! [email_address] Follow me: Twitter.com/danatodd Become a Newsforce fan on Facebook! http://www.facebook.com/pages/Newsforce/43140934618 [email_address] Give me your card or email us for free whitepaper www.expansionplus.com Some of the slides in this deck were authored by and used with kind permission of Brent Skinner from STETrevisions www.linkedin.com/in/brentskinner Thanks, Brent!

Weitere ähnliche Inhalte

Was ist angesagt?

Social Media ManagementAssociates in Business

Digital marketingMarekLinkedIn

Mass Transmit - Getting Started in Social MediaAdam Holden-Bache

Digital Marketing Approach - Proven Tactics to Generate Leads through Online ...Varun Mittal

Social Media Optimization and Marketing 101Muhammad Saleem

Growth Hacking Marketing for Mobile Video App Angl - StartupGrowth Hakka

Brian massey socialconversion-mccombs-alumni-confmstcaa

Local Referral Partnerships and Public Relations - 3 PresentationsJoshua Tree Internet Media, LLC

Gsu-Mastering eCommerce & online MarketingJake Aull

2011 PRINTEGR8 PresentationGrow Socially, Inc.

Mass Transmit: Getting Started in Social Media (leave-behind)Adam Holden-Bache

Smo(social media optimization) pptnaman dadhich

Ideapoke digital marketing interview assignmentMuthali Ganesh

Online Strategy Discussion Primerstuartmm

Digital Marketing with its Future Ankit Brahmbhatt

GSU Audience Analysis & SegmentationJake Aull

Millennial Creative Social Media 101Todd Nathaniel Davis SME,BDO

smartdata inc brand promotion - Top in oDesk and ElancesmartData Enterprises Inc.

Q1 HUG Meetup 2016Knoxville HUG

Social Media: Strategy before TacticsGrow Socially, Inc.

Was ist angesagt? (20)

Social Media Management

Digital marketing

Mass Transmit - Getting Started in Social Media

Digital Marketing Approach - Proven Tactics to Generate Leads through Online ...

Social Media Optimization and Marketing 101

Growth Hacking Marketing for Mobile Video App Angl - Startup

Brian massey socialconversion-mccombs-alumni-conf

Local Referral Partnerships and Public Relations - 3 Presentations

Gsu-Mastering eCommerce & online Marketing

2011 PRINTEGR8 Presentation

Mass Transmit: Getting Started in Social Media (leave-behind)

Smo(social media optimization) ppt

Ideapoke digital marketing interview assignment

Online Strategy Discussion Primer

Digital Marketing with its Future

GSU Audience Analysis & Segmentation

Millennial Creative Social Media 101

smartdata inc brand promotion - Top in oDesk and Elance

Q1 HUG Meetup 2016

Social Media: Strategy before Tactics

Ähnlich wie PR R/Evolution

Social Media and PR at SMX 2012 shapira marketing

How to Use Social Media Effectively for PRshapira marketing

How to integrate traditional PR and Social Media: Advanced Techniques Sept 2010shapira marketing

Google and Twitter as Social Media Marketing ToolsRalph Paglia

Whitepaper Google TwitterRalph Paglia

Integrating PR and Social Media TacticsOren Todoros

Integrate PR & Social Media TacticsOren Todoros

How to integrate traditional PR and social media advanced techniques june 2010shapira marketing

Digital PR on International MarketAnna Lebedeva

Whitepaper drivingsalesAutomotive Digital Marketing Professional Community

eBook: Amplify Your Content Marketing on LinkedInJennifer Urbanski

IIA Diploma in Digital Marketing - Online PREoin Kennedy

How To Maximise PR For Your CharityOML Africa

Guide for Social Media MarketingArushi Kohli

Media Relations and Social Media SkillsJodi Unruh and Associates, LLC

Introduction to digital marketingArpitaSingh136

Highlights from Search Engine Strategies, NY,NY 2011Luna Web

GTT - IntroMaleek S

Five top benefits of online news releasesImran Khan

Introduction to Digital Marketing IndiaJeevanGilbile

Ähnlich wie PR R/Evolution (20)

Social Media and PR at SMX 2012

How to Use Social Media Effectively for PR

How to integrate traditional PR and Social Media: Advanced Techniques Sept 2010

Google and Twitter as Social Media Marketing Tools

Whitepaper Google Twitter

Integrating PR and Social Media Tactics

Integrate PR & Social Media Tactics

How to integrate traditional PR and social media advanced techniques june 2010

Digital PR on International Market

Whitepaper drivingsales

eBook: Amplify Your Content Marketing on LinkedIn

IIA Diploma in Digital Marketing - Online PR

How To Maximise PR For Your Charity

Guide for Social Media Marketing

Media Relations and Social Media Skills

Introduction to digital marketing

Highlights from Search Engine Strategies, NY,NY 2011

GTT - Intro

Five top benefits of online news releases

Introduction to Digital Marketing India

Mehr von Dana Todd

The Future is Today - Preparing Your Marketing for Internet of ThingsDana Todd

A Simple Framework for Communication Strategy to Align Social, PR and SEODana Todd

Leadership Case Studies from CMO Dana ToddDana Todd

The Care and Feeding of Google Product Listing Ads (SMX West 2013)Dana Todd

The Psychology of Social CommerceDana Todd

Retrofitting Search Marketing Teams for Success in Display AdvertisingDana Todd

Keywords are KeyDana Todd

Internet Summit - Preconference Training (2012)Dana Todd

Dana todd state of search-digital-east-09282011Dana Todd

No More Passive PR!Dana Todd

Keywords, Keywords, Everywhere! Discovery, Analysis, and Strategies in Keywor...Dana Todd

SEO for News Search and PRDana Todd

Eye Tracking Study: Newsforce Sponsored Content Units on Major Newspaper SitesDana Todd

Newsforce Customer Deck - 2009Dana Todd

Mehr von Dana Todd (14)

The Future is Today - Preparing Your Marketing for Internet of Things

A Simple Framework for Communication Strategy to Align Social, PR and SEO

Leadership Case Studies from CMO Dana Todd

The Care and Feeding of Google Product Listing Ads (SMX West 2013)

The Psychology of Social Commerce

Retrofitting Search Marketing Teams for Success in Display Advertising

Keywords are Key

Internet Summit - Preconference Training (2012)

Dana todd state of search-digital-east-09282011

No More Passive PR!

Keywords, Keywords, Everywhere! Discovery, Analysis, and Strategies in Keywor...

SEO for News Search and PR

Eye Tracking Study: Newsforce Sponsored Content Units on Major Newspaper Sites

Newsforce Customer Deck - 2009

Kürzlich hochgeladen

Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst

Future Of Sample Report 2024 | Redacted VersionMintel Group

8447779800, Low rate Call girls in Rohini Delhi NCRashishs7044

Kenya’s Coconut Value Chain by Gatsby Africaictsugar

Innovation Conference 5th March 2024.pdfrichard876048

PSCC - Capability Statement PresentationAnamaria Contreras

Call Us ➥9319373153▻Call Girls In North GoaCall girls in Goa, +91 9319373153 Escort Service in North Goa

Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan

8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044

Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar

Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras

Flow Your Strategy at Flight Levels Day 2024Kirill Klimov

(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066

Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCRStunning ➥8448380779▻ Call Girls In Hauz Khas Delhi NCR

8447779800, Low rate Call girls in Tughlakabad Delhi NCRashishs7044

8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044

Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxMarkAnthonyAurellano

8447779800, Low rate Call girls in Saket Delhi NCRashishs7044

Corporate Profile 47Billion Information TechnologyData Analytics Company - 47Billion Inc.

Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadAyesha Khan

Kürzlich hochgeladen (20)

Cybersecurity Awareness Training Presentation v2024.03

Future Of Sample Report 2024 | Redacted Version

8447779800, Low rate Call girls in Rohini Delhi NCR

Kenya’s Coconut Value Chain by Gatsby Africa

Innovation Conference 5th March 2024.pdf

PSCC - Capability Statement Presentation

Call Us ➥9319373153▻Call Girls In North Goa

Intro to BCG's Carbon Emissions Benchmark_vF.pdf

8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR

Kenya Coconut Production Presentation by Dr. Lalith Perera

Memorándum de Entendimiento (MoU) entre Codelco y SQM

Flow Your Strategy at Flight Levels Day 2024

(Best) ENJOY Call Girls in Faridabad Ex | 8377087607

Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR

8447779800, Low rate Call girls in Tughlakabad Delhi NCR

8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR

Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx

8447779800, Low rate Call girls in Saket Delhi NCR

Corporate Profile 47Billion Information Technology

Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad

PR R/Evolution

1. Dana Todd, Chief Marketing Officer Newsforce 619-459-3603 [email_address] The PR R/Evolution Has Begun! Doug Hay, Principal & CEO Expansion Plus 626-793-4911 [email_address]

4. The more things change, the more things change.

9. The Press Release: It’s Not Just for the Press Anymore

10.

11.

12. Intended Uses of News Releases Expands Online source: “ROI of Online Press Releases,” a 2008 report by the Society for New Communications Research

13.

14.

15.

16. The New Media Relations

17.

18. HARO: Help a Reporter Out

19. Social Spark & Pay Per Post

20. My PR Genie – DIY Press Lists

21.

22. SEO for PR

23.

24.

25. Google Trends Free tool to track seasonal keyword volumes: http://www.google.com/trends

26. Syndication & Distribution

27.

28. Achieve Parity: Display alongside similar news from big-name sources Press Release right next to CNET story!

29. Mashing Up PR and Advertising Bypass the editorial chain altogether – buy your way into the premium news!

30.

31. PR Portals

32.

33.

34.

35. Measurement & Metrics

36.

37. Free for social media tracking: Techrigy SM2

38. Not Free: Radian6 [drool-worthy dashboard]

39. Search Engine Ranking

40.

41. Thank You! [email_address] Follow me: Twitter.com/danatodd Become a Newsforce fan on Facebook! http://www.facebook.com/pages/Newsforce/43140934618 [email_address] Give me your card or email us for free whitepaper www.expansionplus.com Some of the slides in this deck were authored by and used with kind permission of Brent Skinner from STETrevisions www.linkedin.com/in/brentskinner Thanks, Brent!

PR R/Evolution

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Ähnlich wie PR R/Evolution

Ähnlich wie PR R/Evolution (20)

Mehr von Dana Todd

Mehr von Dana Todd (14)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

PR R/Evolution