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Hiring and Retentionin the hyper-connected era
Tour Guide Dan Arkind 15-years recruiting, mostly for startups
I build software This presentation is not about software
Recruiting tactics are well understood This is kung fu
Quick Poll ,[object Object]
Who is spending $$ marketing:
Jobs
Employment Brand
Hiring Managers
Who is worried about attrition?,[object Object]
It’s cheap and easy to find and contact  EVERYBODY
MISSION PEOPLE PROMISE
It’s not what you say,
it’s what other people say…
it’s about the experience.
The market is never  ever, ever, ever, ever, ever, ever ever, ever, ever, ever, ever, ever ever, ever, ever, ever, ever, ever ever, ever, ever, ever, ever, ever ever, ever, ever, ever, ever, ever ever, ever, ever, ever, ever, ever in a recessive mode for top talent.
it’s better if they find you
… and even better if they talk about you
Be a Magnet
SHARE
Turn employees into advocates
Turn interviewees  into advocates
The People: ,[object Object]
Prepared
Fun
Engaging
SmartThe Office: ,[object Object]
Light Filled
Modern
Comfortable
Big monitors!,[object Object]
SCARED?
Step 1: Understand where you are
LISTEN ,[object Object]
Candidates
Onboarding
Reviews
Departments
CustomersLEADERSHIP MARKETING
Perception is reality.
Step 2: Decide who you want to be
DOCUMENT ,[object Object]
Leadership Strengths
What you’re not
Employee promises,[object Object]
GO TO THE GYM before you  open the kimono.
Transparency may not be right for you.
What works: ,[object Object]
Invest in people
Listen and react to employees
Innovative, loved products
Superior customer service
Make the world a better place,[object Object]
Executive Sponsorship Headcount & Budget Long timeline
[object Object]
Power to the people

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Hiring hacks for transparency

Hinweis der Redaktion

  1. Who here thinks recruiting is about getting access to the right people?
  2. Recruiting is now about stories and promises.What are you going to get to accomplish?Who do you get to do it with?Is this an organization that looks out for it’s people and does what it says it’s going to do?
  3. More bad news. People increasingly don’t give a bleep what you are saying.
  4. And exposing this experience and making it good is a COMPETITIVE ADVANTAGE.Every good engineer in silicon valley knows Google’s recruiting process is broken. And they know they haven’t fixed it.
  5. The best people, today, can work anywhere, and switching is easier than ever.
  6. Not what you are hiring for… but who you are, why what you are doing is worthwhile.
  7. Not jobs, but what you do, how you do it and where you are going!It’s about being part of something, accomplishing something, being part of a team, with a strategy.
  8. It’s likely not what’s in the brochure.
  9. The bad is already out there… if you start promoting, it’s going to get worse.
  10. You can’t be all things to all people.
  11. What you are trying to accomplish, how you are different, and why to do it here.
  12. This might not be prettyThis may involve demotion and promotion around new critieraThis may invloveoffsites, and regorganization.
  13. … and that’s okay.
  14. … and that’s okay.
  15. … and that’s okay.
  16. This stuff ain’t free.Choose one leader, don’t try to change everything at once.
  17. This stuff ain’t free.Choose one leader, don’t try to change everything at once.
  18. Forgiveness, not permissionOne at a time, not everyone at onceUnderstand that stuff is going to go wrong.
  19. Don’t flip outUse common sense
  20. Understand how critical each hire is.Understand their potential flight riskUnderstand their engagement level