"Find & Be Found on LinkedIn & Social Networks" Presentation created for the Job Seekers Group in Folsom, CA. How to optimize your LinkedIn profile and participate in Social Networks during your career search and while employed!

1. Find & Be Found on LinkedIn & Social Networks
Created for the Job Seekers Group
©2009 Dana Lookadoo

2. Agenda . Job Seekers
Your job search may hinge on
who you know more than what
you know.
You can build relationships and
expand your career opportunities
through friends and friends of
friends.
LinkedIn and Social Networks
offer free avenues to find and be
found.

3. Business Social Networking
Job Research
Chain of Relationships

4. Business Social Networking
LinkedIn …
 Celebrated 40 million users on
its 6th birthday on May 5, 2009.
Estimates 1 million users sign
up every 2 weeks.
Is international! It’s the world’s
largest professional network to
w w w. L i n ke d I n . c o m
meet people, share
information, ideas, news and
opportunities.

5. Business Social Networking

6. Business Social Networking
Recruiters, head
hunters, decision-makers tap
into LinkedIn to look for &
evaluate candidates.
Your profile, connections, activity Find Jobs
and recommendations are now
your defacto “references.”
LinkedIn is a job board. It’s also a
network for News & Events
research, learning, sharing and
establishing yourself as a subject
matter expert.

7. Job Research
Your job search involves
company research.
Search for companies by:
Name or Keyword
Location and/or ZIP
Industry & Size
Relationship to your
connections
Jobs posted on LinkedIn

8. Job Research

9. Job Research

10. Job Research
Use “Advanced Job Search” to
refine your search results:
Within distance of ZIP
Experience Level
Jobs posted within dates
Jobs posted by Date, Location,
Company, Job Title, Degrees
away from you, Keyword
Relevance
Industry (drill down)

11. Job Research
Search Groups
Directory for
jobs within:
Alumni
Corporate
Conference
Networking
Non-Profit
Professional

12. Job Research

13. Sign up & Observe
Your Interactive Résumé
Target Keywords

14. Sign up & Observe
How do you make LinkedIn work Complete Profile
for you?
1. Sign up. Fill out your profile.
2. Use keyword-rich Include Photo
descriptions to summarize
your strengths.
Get Vanity URL
3. Change your URL to a
custom Web address…
http://www.linkedin.com/in/lookadoo
Watch & Observe
4. Observe what others are
doing. Research Group, Jobs,
Companies, News, Events

15. Sign up & Observe

16. Sign up & Observe

18. Your Interactive Résumé
Make a statement about
yourself by adding some
Personal Information:
 List Honors & Awards
 List Personal
Information, except your
address! 
 Contact Settings
Gives people an idea of
your availability and how
you want to be contacted.

19. Your Interactive Résumé
Tap into the power of Questions
& Answers!
Observe how others are
answering questions.
Answer questions if you can
add value to other answers
already there.
Don’t be afraid to ask
questions!

20. Your Interactive Résumé
Recommend Others!
Be generous in your
recommendations of others!
Ask for recommendations.
Remember to thank them
personally.
Don’t load your profile with too
much hype! You can overdo
recommendations.

21. Your Interactive Résumé
Add Applications
Share your Reading List by
Amazon.
Add LinkedIn to your Blog.
Update LinkedIn with blog
posts, if you have a WordPress
blog.

22. Target Keywords
Optimize how you show up in Full Name
LinkedIn and search engines.
Use keywords, that define you
and what you do. Skills, Specialties
Write out your skills and the type
of job for which you qualify.
Job Type
Your full name
Skills and specialties
Job Type, including acronyms Industry
Industry, including field of work
Passions – Let them know a Passions
little about your personality! (a little personality)

23. Target Keywords
Example of Dana’s “often
changing” Summary…

24. Your Interactive Résumé
LinkedIn Network Updates
are sent via email to all
connections in your list.
 Update your profile.
 Post updates often.
 Connect with others on
a regular basis.
 Join Groups, when
appropriate.
 Answer Questions.

25. Chain of Relationships
Social Networks for Business

26. Chain of Relationships

27. Chain of Relationships

28. Social Networks for Business
Social Networking is more than
hanging out & chatting with
friends!
Many networks give professionals
an opportunity to see and be seen.
Twitter http://twitter.com
Search Twitter using “Advanced”:
http://search.twitter.com/advanced
Naymz: http://www.naymz.com/
Indeed: http://www.indeed.com/
Real Match: http://www.realmatch.com/

29. Social Networks for Business

30. Social Networks for Business

31. Do
Don’t
Checklist & Resources

32. Do…
 Join NOW!
 Get a professional photo!
 Look around LinkedIn to see
what others in your field are
doing and industry groups.
 Flesh out your profile so
people can understand who you
are, your strengths and passions.
 Connect with friends!
 Ignore a connection if you
don’t want to connect with them!
 Treat others with respect!

33. Don’t… NO wedding or
vacation pictures
as your profile picture!
 Be all about me!
 Join LinkedIn and forget it! Profile picture shown is a mockup.
 Spam all your friends with
connections or links! NO
 Get really excited and go spamming
overboard on your profile! summary
with
 Over connect. Be discerning. keywords!
Think about each connection as a
vote of confidence!
 Be a “drive by” social NO
networker and post comments “Guru” or
and links about you! “Expert”
titles!
SEO Guru / Expert profile shown is for real!

34. To Do’s… LinkedIn Checklist
 Edit Your Profile – Complete it carefully and accurately. If you’re currently
unemployed, list your current position as “Open to opportunities.”
 Include a Photo – 80x80 in size. Cropped headshot is best.
 Write a Professional Summary –Your headline at the top is important.
This is your first chance to make a good impression. Highlight experience.
 Include Keywords, Skills, Full Name – 3rd person. Use words (keywords &
your full name) for which you want to be found and show up in search results.
 Include Passions – (optional) Add a little something personal.
 Contact Settings – List your availability: career opportunities, consulting
offers, new ventures, job inquiries, and reference requests.
 Website Links – Link to a personal blog, other social network profiles.
 Custom URL – Customize. Include public profile URL in email signature.
 Grow your Network! – Find connections, coworkers, friends.
 Get recommendations – Don’t be afraid to ask. Recommend others, too.

35. OptimizeYour Job Search Recap

36. Resources
LinkedIn Blog: About the Presenter…
http://blog.linkedin.com/ Dana Lookadoo
LinkedIn on Twitter - @LinkedIn: Search Marketing Optimizer
http://twitter.com/linkedin d@danalookadoo.com
http://www.danalookadoo.com
JibberJobber Group on LinkedIn: http://www.linkedin.com/in/lookadoo
http://cli.gs/jibberjobber
I’m on LinkedIn, Now What?
http://imonlinkedinnowwhat.com/ Coming Soon…
YOYO (You’re On Your Own) SEO
Optimize Your Job Search (slides
http://www.YOYOSEO.com
by Barbara Rozgonyi )
http://www.slideshare.net/wiredprw
orks/optimized-job-search