This slide deck from a webinar conducted by Interarbor Solutions' Dana Gardner and Rosie Pongracz from Salesforce.com explains how platform as a service (PaaS) equips enterprises to innovate faster. The inevitability of PaaS will accelerate development activities, while reducing complexity for enterprise IT, allowing IT to focus more on innovation than operation.

1. Platform as a Service:
Essential to Your Future"
Learn How PaaS Equips Enterprises to Innovate Faster"
Dana Gardner! Rosie Pongracz !!
Principal Analyst, Product Marketing Director,
Interarbor Solutions! Salesforce Platform!
sfdc_ppt_corp_template_10_20_2012.ppt

2. Speed Development Up, Complexity Down!
 PaaS capabilities on the fast
track for improvement!
 Gets you out of the hardware
and software infrastructure
business!
 Make better use of cloud and
software as a service (SaaS)!
 PaaS forms key new
ingredient to IT and business
transformation!

3. PaaS Flips IT s Focus from Operations
to Innovation!
Innovation"
Innovation!
Keeping the Business
lights on Innovation
Governance
Governance &! & Change
Management!
Change Management!
Infra !
Infrastructure Mgmt!
Management!

4. Business is demanding new apps… IT is
struggling to deliver with existing platforms!
Manual, Trapped" Hard to Deliver
Disconnected " Data" Customer"
Business Social Apps"
Processes"
Hard to
Innovate!
Types of business problems!

5. How PaaS Fits in Now!
 Cloud s middle layer!
 Integration of application
lifecycle functions!
 Maintains choice on tools
and IDEs !
 Best-of-breed as a process!
 Forces standardization and
automation!
 Governance and security
easer to implement,
manage!

6. PaaS: Innovation. Not Infrastructure!
Cloud App Platforms"
(Platform as a Service) !
Cloud Services"
Business Value!
Globalization!
APIs!
Mobile!
Software Stack"
Security!
Database Services! Analytics!
Infrastructure" App Server Services! Search!
Messaging Services! Collaboration!
as a Service"
Directory Services! Identity!
Hardware Servers!
Hardware Storage!
Hardware Networking!
Business Services!

7. Variations on PaaS!
• Micro-sites to Big data! • Highest levels of
• Java, Ruby, PHP, Python, abstraction!
Node.js, more ! Lower Higher • Clicks + code!
• Postgres, MySQL, NoSQL! Abstraction Abstraction • VisualForce, Apex!
• Git based workflow! • SOQL!
• Data model outside SFDC! • Native SFDC workflow!
• Best for new applications • Data model within SFDC!
& refresh of existing apps!
Integrated & Extended via!
• Database.com!
• Open APIs (REST, SOAP)!
• Open source toolkits &
libraries!

8. PaaS Applications!
Optimization: Agility: " Innovation: "
Automate Your Build Social" Create Engaging
Business" Front Ends" Customer Apps"
29%"
Increase in
Innovation!
Increase Unlock Legacy" Create new
Productivity! Data! Customer Channels!
Source: Market Tools “Salesforce.com Customer Relationship Survey Results” May 2012

9. Inhibitors to PaaS Adoption!
 Murky definitions!
 Lots of new entrants!
 What type of apps?!
 Concerns on portability and
migration!
 Ability to govern, secure
apps!
 Data access and privacy!
 Trust!

10. Inevitability of PaaS!
Built-in PaaS Services"
Your
Innovative"
Infrastructure! Application! Operations! Platform! Touch! Social! App"
Services! Services! Services! Services! Services! Services!
Lose the infrastructure, gain speed!

11. Case Study: Kelly Services
transformed their business with PaaS
Supplier Mgt App!
Tracks key suppliers !
Chatter provides collaborative workspace!
Deployed across 27 countries and 5
continents!
Delivers real-time visibility across the
company with no new infrastructure!

12. Zimmer Builds iPad Digital Catalog on
PaaS!
iPad Digital Catalog App!
Leading supplier of orthopedic devices,
and surgical products needed real time,
global business visibility!
Provides touch based navigation to
identify key surgical content !
Integrated with salesforce Content!
Native iPad demo for field use by global
workforce!

13. Case Study: Macy s reacts faster,
stays competitive, builds in social on
PaaS!

14. ummary and Conclusions
Summary and Conclusions!
Mobile, social apps fast!
 Strong tactical benefits!
 RAD and mobile apps!
 On-ramp to more cloud
uses!
 Time to experiment now!
 Maturing offerings point to
strategic benefits!
 Process level focus for
businesses!
 Productivity and costs gains!
 Transformation benefits!

15. Salesforce Runs on the Platform!
OUR Apps" YOUR custom apps" PARTNER apps"
Social
Mobile
Real-time

16. Q & A"
Learn more"
salesforce.com/platform"
salesforce.com/paas"
Salesforce platform free trial"
Dana Gardner, Principal Analyst
Interarbor Solutions
603-528-2435
Follow me on Twitter @Dana_Gardner
dgardner@interarbor-solutions.com
sfdc_ppt_corp_template_10_20_2012.ppt