6. Step 3- Competition and Competitive
Position Map
โข Direct Competitors
โ Training institutions adopting communities
โข Indirect Competitors
โ Charitable organizations and Socio-civic Arms
7. Step 3- Competition and Competitive
Position Map (2)
โข Variables
โ Rapport with community and LGU
โ Support from LGU
โ Safety and health concerns
โ Community involvement
8. Step 4- What is the gap
โข Community support and LGU support; one
type in community setting
โข The problems in sustainability: A long term;
self sustaining/reliant program
โข Goal: achieve self sustaining and healthy
community through the collaboration
between LGU and community
9. Step 5- What is the size of the market
โข Customer
โ Families with children of Ilugin
Community
โข Company
โ TMC Pediatric Department
โข Competition
โ Adoptive Community Programs
10. Step 6- The Product
โข TMC compeds is a community based
healthcare initiative directed at families with
children in the urban poor of Pasig City
11. Step 6- The Product (2)
โข Adopts one community at a time until self
reliant
โข Collaborative effort: Pediatric consultants,
residents as well as clinical clerks
โข Through empowerment programs, and health
agendas, the community can provide better
care of their young.
12. Step 7- Promo: How is the product
promoted
Direct marketing
โ Start low, go slow
โ Establish rapport
โ Develop supportive
environment
โ Long term sustainability
14. Step 9 - Place
Pasig City Area
โ Accessible (Near TMC)
โข Easy access to basic needs
and supplies
โข People involved still have
duties to TMC and their
individual patients
15. Step 10- What is the generic winning
strategy
โข Quality Health Services
โข Health Promotion
โข Capacity building
โข Coordination and
Networking
16. 10 Step Marketing Plan for
TMC COMPEDS
Danezza Mae D. Lim
November 30 2010