Secrets to the success of social media tourism campaigns. The best examples from 2013.

3. SOCIAL MEDIA
WORKSHOP

4. - Managing digital complexity
- Results & ROI driven
- Offices in Ljubljana&Zagreb
- 10 experts
- More then 12 yrs of experience
Interactive Who?

5. Secrets to the success of social
media tourism campaigns
(the best examples from 2013)

6. What is travel?

7. Travel is ...

8. visiting/discovering new places …
foto: AP/Borat: Cultural Learnings of America for make Benefit Glorious Nation of Kazakhstan.

9. meeting new people …
foto: Lucasfilm ltd., Indiana Jones and the Raiders of the Lost Ark.

10. trying something new …
foto: Studio Canal, Mr. Bean’s Holiday.

11. having fun …
foto: Sky1, An Idiot Abroad.

12. having some more fun …
foto: Sky1, An Idiot Abroad.

13. in short: Travel is all about experience
foto: Sky1, An Idiot Abroad.

14. What are the goals of
marketing?

15. The goals of marketing are:
• get customers (visitors)
• keep customers (visitors returning)
• woo your customers (visitors)

16. What is social (media)?

17. Social (media) is ...
• talk
• listen
• discuss

18. best examples from
2013

19. Tourism Australia: FB, instagram, TW, ...

20. Tourism Australia: FB, instagram, TW, ...

21. Tourism Australia: FB, instagram, TW, ...

22. Tourism Australia: FB, instagram, TW, ...

23. Tourism Montreal, #MTL Moments: instagram, FB, YT, ...

24. Hilton Hotels & Resorts, Hilton Suggests, TW

25. Be part of conversation!

26. Emilia Romagna Region Tourist Board + others,
BlogVille Emilia Romagna: blog+pinterest-ish

27. blog/pinterest-ish: Emilia Romagna

28. South African Tourism, #MeetSouthAfrica: bloggers + instagram

29. VisitBritain, Love Wall app: their own Pinterest
(kind of) (and much more)

30. VisitBritain, Love Wall app: their own Pinterest
(kind of) (and much more)

31. Cape Town Tourism: Facebook

32. What do these campaigns
have in common?

33. • carefully planned
• prepared to invest time & €
• they chose the best social media channels
which work with/for their assets
• connecting online-offline
• consistency across channels
• fun, relaxed, useful
• kept it simple
• kept it in sync with brand

34. so ... how to plan and
execute a successful
campaign?

35. 1. determine your goals
2. know your assets (places, buildings, people, …)
3. know your audience (customers/visitors)
4. assess which social media channels are best
for you/for reaching goals that were set
5. how to connect those channels as easy as
possible?
6. how to efficiently connect online <-> offline
7. advertise -> monitor -> analyze-> make
adjustments (if possible)

36. Questions?

37. thank you