What key usage trends and insights do you need to know when thinking about mobile marketing?
How many mobiles are there in the world? How many youth have a mobile?
note -- this is a new style / format for me. Let me know what you think.
Thanks
Damien Saunders
1. What are the key
trends in mobile
usage you need to
know?
A Practical Guide
1
2. marketing needs
single-mindedness.
so you can do more
with your time.
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Creative Commons Attribution-
NonCommercial-ShareAlike License.
2
13. 60
The percentage of mobiles to be sold in 2013
that will be smartphones.
This one will come true!
13
14. 5,300
Million … estimated number of mobile phone subscribers
at the end of 2010.
- ITU, 2010 - this stat is based on active connections not people
14
15. Smart
phone
2011
How ready is your business for
the next wave of smart phones? 15
16. How to start with
mobile marketing?
1. Make your web-site ready for the mobile internet
2. Adjust your e-mail marketing templates for easy reading on
smart phone screens
3. Start using mobile social networks like Foursquare
4. Tell your customers to check the mobile site
5. Find out what features your customers want in a mobile site
6. Enhance your mobile internet site with new features
7. Focus on returning and loyal customers
8. Think about a mobile app.
9.Contact me ...
16
17. How much time does
this take?
Don’t worry! YOU CAN
You determine the
time you want to
SPEND AS
spend on developing a LITTLE AS 30
mobile strategy. MINUTES
EACH DAY
17
18. Trends in digital
marketing
Ol’ Skool Nu Skool
• Print Ads • Social Media • Data Analytics
• Magazines • E-mail • Automated
• Expos & Trade • CRM Marketing
Shows • How to Videos • Location based
• Banner Ads • Time-limited
• Tele-sales
• Search deals
• Direct Mail
• SEO • Re-targeting
• Radio • Online-Offline
• Viral
• TV Targetting
18
19. marketing needs
Bri3sh
Interac3ve
Media
Associa3on
-‐
Member single-mindedness.
so you can do more
with your time.
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