SlideShare ist ein Scribd-Unternehmen logo

The Power of Digital: Bringing People & Brands Together

•Als PPTX, PDF herunterladen•
•
Damien Cummings
Damien Cummings

The Power of Digital: Bringing People & Brands Together. A presentation for the Connected Women event in Singapore. November 2013. #PWIB13

MarketingTechnologieBusiness
1 von 20
The Power of Digital: Bringing People & Brands Together. Damien Cummings @DamienCummings Connected Women / #PWIB13 26th November 2013
I am @DamienCummings Email: damiencummings@gmail.com Twitter: @DamienCummings Blog: http://damiencummings.blogspot.com LinkedIn: http://sg.linkedin.com/in/damiencummings
My Personal Story
• 1995 - 1997 • IRC (Internet Relay Chat) • IRC “Nick” = Prophet (or Reptile) • Met my first real friends online, then met up “IRL” (in real life). • It was all about finding yourself (and about dating).
• 2004 - 2005 • MySpace! (maybe Friendster in Singapore). • Trying on different personalities. • Definitely about “hooking up”.
• September 4, 2005 – now. • The Professional Social Network. • 5,520 Connections. • In the last 12 months: i. 47 job offers (interview requests). ii. 58 people want to work for / with me. iii. 33 business partnerships / sales pitches.
How Digital Can Help Your Business
People want to connect with their friends and family, not brands.
57% of people don’t want to talk to brands. Source: PlanetRetail: How and why are successful retailers tapping into social networking channels? 2012
A typical person will only connect with up to 6 brands. - a small percentage of those used every day. Source: PlanetRetail: How and why are successful retailers tapping into social networking channels? 2012
When they do connect with brands, they are your advocates.
Your Digital Brand Advocates 56% of customers are more likely to recommend a brand after becoming a fan. 71% of shoppers regularly rely on reviews from family and friends. 68% are more likely to buy a product or visit a website based on a referral from a friend. Source: PlanetRetail: How and why are successful retailers tapping into social networking channels? 2012
Approx. 40% of enquiries via Social Media are Customer Service-related.
Influencers are the most important way for Brands to connect with Customers.
Three Tiers of Influence Celebrities, Paid Endorsements, Super Influencers. Subject Matter Experts. Might not love your brand but are influential (Food bloggers, musicians, etc.) People who love your Brand. Might not be influential, but great for Word-of-Mouth. Super Influencers Influencers Customers / Brand Advocates
Be “Mobile First”. In 2013, mobile web traffic is 28%. In 2014 it will be 50%+
How? 4 Things To Consider.
How? 4 Step Plan 1. Start with your Website – it’s your most important asset. 2. Become a CRM expert – track all key customers and partners (via Facebook, LinkedIn, Email or Events). 3. Get Social: Do Reviews, Share Content, Get on LinkedIn and use Facebook & Twitter for Customer Service. 4. Be “Mobile First” in all things you do.
Thank you! Damien Cummings Email: damiencummings@gmail.com Twitter: @DamienCummings Blog: http://damiencummings.blogspot.com LinkedIn: http://sg.linkedin.com/in/damiencummings

Empfohlen

6 guidelines for_becoming_a_social_business_dec2013
6 guidelines for_becoming_a_social_business_dec20136 guidelines for_becoming_a_social_business_dec2013
6 guidelines for_becoming_a_social_business_dec2013Damien Cummings
 
Innovative_search_marketing_Neo_Ogilvy_2009
Innovative_search_marketing_Neo_Ogilvy_2009Innovative_search_marketing_Neo_Ogilvy_2009
Innovative_search_marketing_Neo_Ogilvy_2009Damien Cummings
 
A Practical Guide To Marketing & Making Money Through Social Media: Dell Case...
A Practical Guide To Marketing & Making Money Through Social Media: Dell Case...A Practical Guide To Marketing & Making Money Through Social Media: Dell Case...
A Practical Guide To Marketing & Making Money Through Social Media: Dell Case...Damien Cummings
 
Social Media Revisited Charites
Social Media Revisited CharitesSocial Media Revisited Charites
Social Media Revisited CharitesDamien Smith
 
Who "likes" ya, baby? Social influencers for corporate reputation, presented ...
Who "likes" ya, baby? Social influencers for corporate reputation, presented ...Who "likes" ya, baby? Social influencers for corporate reputation, presented ...
Who "likes" ya, baby? Social influencers for corporate reputation, presented ...SocialMedia.org
 
Brands-Only Summit Social Media Case Study: United Airlines, presented by Lor...
Brands-Only Summit Social Media Case Study: United Airlines, presented by Lor...Brands-Only Summit Social Media Case Study: United Airlines, presented by Lor...
Brands-Only Summit Social Media Case Study: United Airlines, presented by Lor...SocialMedia.org
 
Building Human Connection with Last-Mile Content  |  presentation from Hearsa...
Building Human Connection with Last-Mile Content  |  presentation from Hearsa...Building Human Connection with Last-Mile Content  |  presentation from Hearsa...
Building Human Connection with Last-Mile Content  |  presentation from Hearsa...Clara Shih
 
Social Media & Reputation Management: The Why and The How
Social Media & Reputation Management: The Why and The HowSocial Media & Reputation Management: The Why and The How
Social Media & Reputation Management: The Why and The HowDaniel Riveong
 

Empfohlen

6 guidelines for_becoming_a_social_business_dec2013
6 guidelines for_becoming_a_social_business_dec20136 guidelines for_becoming_a_social_business_dec2013
6 guidelines for_becoming_a_social_business_dec2013Damien Cummings
 
Innovative_search_marketing_Neo_Ogilvy_2009
Innovative_search_marketing_Neo_Ogilvy_2009Innovative_search_marketing_Neo_Ogilvy_2009
Innovative_search_marketing_Neo_Ogilvy_2009Damien Cummings
 
A Practical Guide To Marketing & Making Money Through Social Media: Dell Case...
A Practical Guide To Marketing & Making Money Through Social Media: Dell Case...A Practical Guide To Marketing & Making Money Through Social Media: Dell Case...
A Practical Guide To Marketing & Making Money Through Social Media: Dell Case...Damien Cummings
 
Social Media Revisited Charites
Social Media Revisited CharitesSocial Media Revisited Charites
Social Media Revisited CharitesDamien Smith
 
Who "likes" ya, baby? Social influencers for corporate reputation, presented ...
Who "likes" ya, baby? Social influencers for corporate reputation, presented ...Who "likes" ya, baby? Social influencers for corporate reputation, presented ...
Who "likes" ya, baby? Social influencers for corporate reputation, presented ...SocialMedia.org
 
Brands-Only Summit Social Media Case Study: United Airlines, presented by Lor...
Brands-Only Summit Social Media Case Study: United Airlines, presented by Lor...Brands-Only Summit Social Media Case Study: United Airlines, presented by Lor...
Brands-Only Summit Social Media Case Study: United Airlines, presented by Lor...SocialMedia.org
 
Building Human Connection with Last-Mile Content  |  presentation from Hearsa...
Building Human Connection with Last-Mile Content  |  presentation from Hearsa...Building Human Connection with Last-Mile Content  |  presentation from Hearsa...
Building Human Connection with Last-Mile Content  |  presentation from Hearsa...Clara Shih
 
Social Media & Reputation Management: The Why and The How
Social Media & Reputation Management: The Why and The HowSocial Media & Reputation Management: The Why and The How
Social Media & Reputation Management: The Why and The HowDaniel Riveong
 
"Extreme Trust" presented by Don Peppers
"Extreme Trust" presented by Don Peppers"Extreme Trust" presented by Don Peppers
"Extreme Trust" presented by Don PeppersSocialMedia.org
 
Pinning for fun and profit, presented by Natanya Anderson
Pinning for fun and profit, presented by Natanya AndersonPinning for fun and profit, presented by Natanya Anderson
Pinning for fun and profit, presented by Natanya AndersonSocialMedia.org
 
How to earn adoption from the C-suite and the front lines, presented by Renee...
How to earn adoption from the C-suite and the front lines, presented by Renee...How to earn adoption from the C-suite and the front lines, presented by Renee...
How to earn adoption from the C-suite and the front lines, presented by Renee...SocialMedia.org
 
How to integrate social media with sales, presented by Ryan Dickerson
How to integrate social media with sales, presented by Ryan DickersonHow to integrate social media with sales, presented by Ryan Dickerson
How to integrate social media with sales, presented by Ryan DickersonSocialMedia.org
 
Moen's social media journey driving fan engagement, presented by Ginny Persons
Moen's social media journey driving fan engagement, presented by Ginny PersonsMoen's social media journey driving fan engagement, presented by Ginny Persons
Moen's social media journey driving fan engagement, presented by Ginny PersonsSocialMedia.org
 
Online reputation management
Online reputation managementOnline reputation management
Online reputation managementIntegrated Marketing Foundation
 
FMI SQF - The Good, The Bad and The Ugly of Social Media
FMI SQF - The Good, The Bad and The Ugly of Social MediaFMI SQF - The Good, The Bad and The Ugly of Social Media
FMI SQF - The Good, The Bad and The Ugly of Social MediaHelen Levinson
 
Western Wake Real Estate Professionals Presentation
Western Wake Real Estate Professionals PresentationWestern Wake Real Estate Professionals Presentation
Western Wake Real Estate Professionals PresentationBobby Carroll
 
20 Ideas for Marketing Your Chamber with Social Media
20 Ideas for Marketing Your Chamber with Social Media20 Ideas for Marketing Your Chamber with Social Media
20 Ideas for Marketing Your Chamber with Social MediaSarah Page
 
Social media revisited for charities and Non-Profits
Social media revisited for charities and Non-ProfitsSocial media revisited for charities and Non-Profits
Social media revisited for charities and Non-ProfitsDamien Smith
 
You Don't Need a Brand, You Need a Personality
You Don't Need a Brand, You Need a PersonalityYou Don't Need a Brand, You Need a Personality
You Don't Need a Brand, You Need a PersonalityMarketingProfs
 
How to Successfully Grow Your Business With Social Media
How to Successfully Grow Your Business With Social MediaHow to Successfully Grow Your Business With Social Media
How to Successfully Grow Your Business With Social MediaMichelle Hummel
 
How to Successfully Build a Social Media Presence
How to Successfully Build a Social Media PresenceHow to Successfully Build a Social Media Presence
How to Successfully Build a Social Media PresenceMichelle Hummel
 
Social Media for Real Estate Agents
Social Media for Real Estate AgentsSocial Media for Real Estate Agents
Social Media for Real Estate AgentsPR 20/20
 
The one social number you need to know, presented by David Rabjohns
The one social number you need to know, presented by David RabjohnsThe one social number you need to know, presented by David Rabjohns
The one social number you need to know, presented by David RabjohnsSocialMedia.org
 
Using Social Media for Recruitment and Retention
Using Social Media for Recruitment and RetentionUsing Social Media for Recruitment and Retention
Using Social Media for Recruitment and RetentionMichelle Hummel
 
What Women Want... EB Strategies to Attract Women
What Women Want... EB Strategies to Attract WomenWhat Women Want... EB Strategies to Attract Women
What Women Want... EB Strategies to Attract WomenShaunda Zilich
 
Your Social-Philanthropic Fingerprint - Credit Rating
Your Social-Philanthropic Fingerprint - Credit RatingYour Social-Philanthropic Fingerprint - Credit Rating
Your Social-Philanthropic Fingerprint - Credit Ratingdba Social Market Research for Charity
 
10 Steps for Putting Social Media Strategy into Action
10 Steps for Putting Social Media Strategy into Action10 Steps for Putting Social Media Strategy into Action
10 Steps for Putting Social Media Strategy into ActionJim HAYSOM
 
Social Media 105: How to Build a Community of Customer Advocates
Social Media 105: How to Build a Community of Customer AdvocatesSocial Media 105: How to Build a Community of Customer Advocates
Social Media 105: How to Build a Community of Customer AdvocatesMichelle Hummel
 
The Four P's of Personal Branding - UPDATE
The Four P's of Personal Branding - UPDATEThe Four P's of Personal Branding - UPDATE
The Four P's of Personal Branding - UPDATECasey Knox
 
The 4 P's of Personal Branding - RELOADED edition
The 4 P's of Personal Branding - RELOADED editionThe 4 P's of Personal Branding - RELOADED edition
The 4 P's of Personal Branding - RELOADED editionCasey Knox
 

Weitere ähnliche Inhalte

Was ist angesagt?

"Extreme Trust" presented by Don Peppers
"Extreme Trust" presented by Don Peppers"Extreme Trust" presented by Don Peppers
"Extreme Trust" presented by Don PeppersSocialMedia.org
 
Pinning for fun and profit, presented by Natanya Anderson
Pinning for fun and profit, presented by Natanya AndersonPinning for fun and profit, presented by Natanya Anderson
Pinning for fun and profit, presented by Natanya AndersonSocialMedia.org
 
How to earn adoption from the C-suite and the front lines, presented by Renee...
How to earn adoption from the C-suite and the front lines, presented by Renee...How to earn adoption from the C-suite and the front lines, presented by Renee...
How to earn adoption from the C-suite and the front lines, presented by Renee...SocialMedia.org
 
How to integrate social media with sales, presented by Ryan Dickerson
How to integrate social media with sales, presented by Ryan DickersonHow to integrate social media with sales, presented by Ryan Dickerson
How to integrate social media with sales, presented by Ryan DickersonSocialMedia.org
 
Moen's social media journey driving fan engagement, presented by Ginny Persons
Moen's social media journey driving fan engagement, presented by Ginny PersonsMoen's social media journey driving fan engagement, presented by Ginny Persons
Moen's social media journey driving fan engagement, presented by Ginny PersonsSocialMedia.org
 
FMI SQF - The Good, The Bad and The Ugly of Social Media
FMI SQF - The Good, The Bad and The Ugly of Social MediaFMI SQF - The Good, The Bad and The Ugly of Social Media
FMI SQF - The Good, The Bad and The Ugly of Social MediaHelen Levinson
 
Western Wake Real Estate Professionals Presentation
Western Wake Real Estate Professionals PresentationWestern Wake Real Estate Professionals Presentation
Western Wake Real Estate Professionals PresentationBobby Carroll
 
20 Ideas for Marketing Your Chamber with Social Media
20 Ideas for Marketing Your Chamber with Social Media20 Ideas for Marketing Your Chamber with Social Media
20 Ideas for Marketing Your Chamber with Social MediaSarah Page
 
Social media revisited for charities and Non-Profits
Social media revisited for charities and Non-ProfitsSocial media revisited for charities and Non-Profits
Social media revisited for charities and Non-ProfitsDamien Smith
 
You Don't Need a Brand, You Need a Personality
You Don't Need a Brand, You Need a PersonalityYou Don't Need a Brand, You Need a Personality
You Don't Need a Brand, You Need a PersonalityMarketingProfs
 
How to Successfully Grow Your Business With Social Media
How to Successfully Grow Your Business With Social MediaHow to Successfully Grow Your Business With Social Media
How to Successfully Grow Your Business With Social MediaMichelle Hummel
 
How to Successfully Build a Social Media Presence
How to Successfully Build a Social Media PresenceHow to Successfully Build a Social Media Presence
How to Successfully Build a Social Media PresenceMichelle Hummel
 
Social Media for Real Estate Agents
Social Media for Real Estate AgentsSocial Media for Real Estate Agents
Social Media for Real Estate AgentsPR 20/20
 
The one social number you need to know, presented by David Rabjohns
The one social number you need to know, presented by David RabjohnsThe one social number you need to know, presented by David Rabjohns
The one social number you need to know, presented by David RabjohnsSocialMedia.org
 
Using Social Media for Recruitment and Retention
Using Social Media for Recruitment and RetentionUsing Social Media for Recruitment and Retention
Using Social Media for Recruitment and RetentionMichelle Hummel
 
What Women Want... EB Strategies to Attract Women
What Women Want... EB Strategies to Attract WomenWhat Women Want... EB Strategies to Attract Women
What Women Want... EB Strategies to Attract WomenShaunda Zilich
 
10 Steps for Putting Social Media Strategy into Action
10 Steps for Putting Social Media Strategy into Action10 Steps for Putting Social Media Strategy into Action
10 Steps for Putting Social Media Strategy into ActionJim HAYSOM
 
Social Media 105: How to Build a Community of Customer Advocates
Social Media 105: How to Build a Community of Customer AdvocatesSocial Media 105: How to Build a Community of Customer Advocates
Social Media 105: How to Build a Community of Customer AdvocatesMichelle Hummel
 

Was ist angesagt? (20)

"Extreme Trust" presented by Don Peppers
"Extreme Trust" presented by Don Peppers"Extreme Trust" presented by Don Peppers
"Extreme Trust" presented by Don Peppers
 
Pinning for fun and profit, presented by Natanya Anderson
Pinning for fun and profit, presented by Natanya AndersonPinning for fun and profit, presented by Natanya Anderson
Pinning for fun and profit, presented by Natanya Anderson
 
How to earn adoption from the C-suite and the front lines, presented by Renee...
How to earn adoption from the C-suite and the front lines, presented by Renee...How to earn adoption from the C-suite and the front lines, presented by Renee...
How to earn adoption from the C-suite and the front lines, presented by Renee...
 
How to integrate social media with sales, presented by Ryan Dickerson
How to integrate social media with sales, presented by Ryan DickersonHow to integrate social media with sales, presented by Ryan Dickerson
How to integrate social media with sales, presented by Ryan Dickerson
 
Moen's social media journey driving fan engagement, presented by Ginny Persons
Moen's social media journey driving fan engagement, presented by Ginny PersonsMoen's social media journey driving fan engagement, presented by Ginny Persons
Moen's social media journey driving fan engagement, presented by Ginny Persons
 
Online reputation management
Online reputation managementOnline reputation management
Online reputation management
 
FMI SQF - The Good, The Bad and The Ugly of Social Media
FMI SQF - The Good, The Bad and The Ugly of Social MediaFMI SQF - The Good, The Bad and The Ugly of Social Media
FMI SQF - The Good, The Bad and The Ugly of Social Media
 
Western Wake Real Estate Professionals Presentation
Western Wake Real Estate Professionals PresentationWestern Wake Real Estate Professionals Presentation
Western Wake Real Estate Professionals Presentation
 
20 Ideas for Marketing Your Chamber with Social Media
20 Ideas for Marketing Your Chamber with Social Media20 Ideas for Marketing Your Chamber with Social Media
20 Ideas for Marketing Your Chamber with Social Media
 
Social media revisited for charities and Non-Profits
Social media revisited for charities and Non-ProfitsSocial media revisited for charities and Non-Profits
Social media revisited for charities and Non-Profits
 
You Don't Need a Brand, You Need a Personality
You Don't Need a Brand, You Need a PersonalityYou Don't Need a Brand, You Need a Personality
You Don't Need a Brand, You Need a Personality
 
How to Successfully Grow Your Business With Social Media
How to Successfully Grow Your Business With Social MediaHow to Successfully Grow Your Business With Social Media
How to Successfully Grow Your Business With Social Media
 
How to Successfully Build a Social Media Presence
How to Successfully Build a Social Media PresenceHow to Successfully Build a Social Media Presence
How to Successfully Build a Social Media Presence
 
Social Media for Real Estate Agents
Social Media for Real Estate AgentsSocial Media for Real Estate Agents
Social Media for Real Estate Agents
 
The one social number you need to know, presented by David Rabjohns
The one social number you need to know, presented by David RabjohnsThe one social number you need to know, presented by David Rabjohns
The one social number you need to know, presented by David Rabjohns
 
Using Social Media for Recruitment and Retention
Using Social Media for Recruitment and RetentionUsing Social Media for Recruitment and Retention
Using Social Media for Recruitment and Retention
 
What Women Want... EB Strategies to Attract Women
What Women Want... EB Strategies to Attract WomenWhat Women Want... EB Strategies to Attract Women
What Women Want... EB Strategies to Attract Women
 
Your Social-Philanthropic Fingerprint - Credit Rating
Your Social-Philanthropic Fingerprint - Credit RatingYour Social-Philanthropic Fingerprint - Credit Rating
Your Social-Philanthropic Fingerprint - Credit Rating
 
10 Steps for Putting Social Media Strategy into Action
10 Steps for Putting Social Media Strategy into Action10 Steps for Putting Social Media Strategy into Action
10 Steps for Putting Social Media Strategy into Action
 
Social Media 105: How to Build a Community of Customer Advocates
Social Media 105: How to Build a Community of Customer AdvocatesSocial Media 105: How to Build a Community of Customer Advocates
Social Media 105: How to Build a Community of Customer Advocates
 

Ähnlich wie The Power of Digital: Bringing People & Brands Together

The Four P's of Personal Branding - UPDATE
The Four P's of Personal Branding - UPDATEThe Four P's of Personal Branding - UPDATE
The Four P's of Personal Branding - UPDATECasey Knox
 
The 4 P's of Personal Branding - RELOADED edition
The 4 P's of Personal Branding - RELOADED editionThe 4 P's of Personal Branding - RELOADED edition
The 4 P's of Personal Branding - RELOADED editionCasey Knox
 
Your Personal Branding Blueprint
Your Personal Branding BlueprintYour Personal Branding Blueprint
Your Personal Branding BlueprintGerry Moran
 
How Social Media enables the Job Search
How Social Media enables the Job SearchHow Social Media enables the Job Search
How Social Media enables the Job SearchShannon Eastman
 
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"Mitch Miles
 
Expert Advice on Maximizing Social Media
Expert Advice on Maximizing Social Media Expert Advice on Maximizing Social Media
Expert Advice on Maximizing Social Media Don Schindler
 
Dana Social Networking Neppa 2010
Dana Social Networking Neppa 2010Dana Social Networking Neppa 2010
Dana Social Networking Neppa 2010Dana Zezzo, CAS
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategyBeacon512
 
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.Chrystie Vachon
 
Social Media and Digital Marketing for Small Business
Social Media and Digital Marketing for Small BusinessSocial Media and Digital Marketing for Small Business
Social Media and Digital Marketing for Small BusinessDon Schindler
 
Social Media Intro for Small Business
Social Media Intro for Small BusinessSocial Media Intro for Small Business
Social Media Intro for Small BusinessDeb Brown
 
Increase Visibility and Personal Branding On LinkedIn
Increase Visibility and Personal Branding On LinkedIn Increase Visibility and Personal Branding On LinkedIn
Increase Visibility and Personal Branding On LinkedIn VINCE FERRARO
 
Small Business Social Media and Gamification Tips
Small Business Social Media and Gamification Tips Small Business Social Media and Gamification Tips
Small Business Social Media and Gamification Tips Patrick Cummings
 
Using Social Media In HR & Recruiting 10 20 2009 SummitUp Conference
Using Social Media In HR & Recruiting 10 20 2009 SummitUp ConferenceUsing Social Media In HR & Recruiting 10 20 2009 SummitUp Conference
Using Social Media In HR & Recruiting 10 20 2009 SummitUp ConferenceJennifer McClure
 
Florida Blogger & Social Media Conference Keynote Presentation Pam Moore 2013
Florida Blogger & Social Media Conference Keynote Presentation Pam Moore 2013 Florida Blogger & Social Media Conference Keynote Presentation Pam Moore 2013
Florida Blogger & Social Media Conference Keynote Presentation Pam Moore 2013 Pam Moore
 
Chicago United Personal Branding Session
Chicago United Personal Branding SessionChicago United Personal Branding Session
Chicago United Personal Branding SessionDon Schindler
 

Ähnlich wie The Power of Digital: Bringing People & Brands Together (20)

The Four P's of Personal Branding - UPDATE
The Four P's of Personal Branding - UPDATEThe Four P's of Personal Branding - UPDATE
The Four P's of Personal Branding - UPDATE
 
The 4 P's of Personal Branding - RELOADED edition
The 4 P's of Personal Branding - RELOADED editionThe 4 P's of Personal Branding - RELOADED edition
The 4 P's of Personal Branding - RELOADED edition
 
Your Personal Branding Blueprint
Your Personal Branding BlueprintYour Personal Branding Blueprint
Your Personal Branding Blueprint
 
How Social Media enables the Job Search
How Social Media enables the Job SearchHow Social Media enables the Job Search
How Social Media enables the Job Search
 
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
 
Expert Advice on Maximizing Social Media
Expert Advice on Maximizing Social Media Expert Advice on Maximizing Social Media
Expert Advice on Maximizing Social Media
 
Social media workshop presentation
Social media workshop presentationSocial media workshop presentation
Social media workshop presentation
 
Dana Social Networking Neppa 2010
Dana Social Networking Neppa 2010Dana Social Networking Neppa 2010
Dana Social Networking Neppa 2010
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
LinkedIn for Mergers and Acquisitions
LinkedIn for Mergers and Acquisitions LinkedIn for Mergers and Acquisitions
LinkedIn for Mergers and Acquisitions
 
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.
 
Social Media and Digital Marketing for Small Business
Social Media and Digital Marketing for Small BusinessSocial Media and Digital Marketing for Small Business
Social Media and Digital Marketing for Small Business
 
Social Media Intro for Small Business
Social Media Intro for Small BusinessSocial Media Intro for Small Business
Social Media Intro for Small Business
 
YPN Social Media Presentation (PDF)
YPN Social Media Presentation (PDF)YPN Social Media Presentation (PDF)
YPN Social Media Presentation (PDF)
 
Increase Visibility and Personal Branding On LinkedIn
Increase Visibility and Personal Branding On LinkedIn Increase Visibility and Personal Branding On LinkedIn
Increase Visibility and Personal Branding On LinkedIn
 
Small Business Social Media and Gamification Tips
Small Business Social Media and Gamification Tips Small Business Social Media and Gamification Tips
Small Business Social Media and Gamification Tips
 
Google me
Google meGoogle me
Google me
 
Using Social Media In HR & Recruiting 10 20 2009 SummitUp Conference
Using Social Media In HR & Recruiting 10 20 2009 SummitUp ConferenceUsing Social Media In HR & Recruiting 10 20 2009 SummitUp Conference
Using Social Media In HR & Recruiting 10 20 2009 SummitUp Conference
 
Florida Blogger & Social Media Conference Keynote Presentation Pam Moore 2013
Florida Blogger & Social Media Conference Keynote Presentation Pam Moore 2013 Florida Blogger & Social Media Conference Keynote Presentation Pam Moore 2013
Florida Blogger & Social Media Conference Keynote Presentation Pam Moore 2013
 
Chicago United Personal Branding Session
Chicago United Personal Branding SessionChicago United Personal Branding Session
Chicago United Personal Branding Session
 

Kürzlich hochgeladen

Introduction to marketing Management Notes
Introduction to marketing Management NotesIntroduction to marketing Management Notes
Introduction to marketing Management NotesKiranTiwari42
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software SolutionsDevherds Software Solutions
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialistsmlicam615
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar CManojkumar C
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internetnehapardhi711
 
TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa
 
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Associazione Digital Days
 
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelSearch Engine Journal
 
A Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainA Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainBanyanbrain
 
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfHistory of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfwilliam charnock
 
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local LeadsSearch Engine Journal
 
Exploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfExploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfolivalibereo
 
Miss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMiss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMagdalena Kulisz
 
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Associazione Digital Days
 
Codes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptxCodes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptxGeorgeCulica
 
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...Marketing BRANDING
 
The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...sowmyrao14
 
8 distribution in rural mkts.ppt Rural Marketing
8 distribution in rural mkts.ppt Rural Marketing8 distribution in rural mkts.ppt Rural Marketing
8 distribution in rural mkts.ppt Rural Marketingpshirsat
 
Ryanair Marketing and business development Plan
Ryanair Marketing and business development PlanRyanair Marketing and business development Plan
Ryanair Marketing and business development Plandrkarimsaber
 
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckOban International
 

Kürzlich hochgeladen (20)

Introduction to marketing Management Notes
Introduction to marketing Management NotesIntroduction to marketing Management Notes
Introduction to marketing Management Notes
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar C
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
 
TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23
 
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
 
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing Funnel
 
A Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainA Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | Banyanbrain
 
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfHistory of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdf
 
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
 
Exploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfExploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdf
 
Miss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMiss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdf
 
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
 
Codes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptxCodes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptx
 
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
 
The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...
 
8 distribution in rural mkts.ppt Rural Marketing
8 distribution in rural mkts.ppt Rural Marketing8 distribution in rural mkts.ppt Rural Marketing
8 distribution in rural mkts.ppt Rural Marketing
 
Ryanair Marketing and business development Plan
Ryanair Marketing and business development PlanRyanair Marketing and business development Plan
Ryanair Marketing and business development Plan
 
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
 

The Power of Digital: Bringing People & Brands Together

  • 1. The Power of Digital: Bringing People & Brands Together. Damien Cummings @DamienCummings Connected Women / #PWIB13 26th November 2013
  • 2. I am @DamienCummings Email: damiencummings@gmail.com Twitter: @DamienCummings Blog: http://damiencummings.blogspot.com LinkedIn: http://sg.linkedin.com/in/damiencummings
  • 4.
  • 5. • 1995 - 1997 • IRC (Internet Relay Chat) • IRC “Nick” = Prophet (or Reptile) • Met my first real friends online, then met up “IRL” (in real life). • It was all about finding yourself (and about dating).
  • 6. • 2004 - 2005 • MySpace! (maybe Friendster in Singapore). • Trying on different personalities. • Definitely about “hooking up”.
  • 7. • September 4, 2005 – now. • The Professional Social Network. • 5,520 Connections. • In the last 12 months: i. 47 job offers (interview requests). ii. 58 people want to work for / with me. iii. 33 business partnerships / sales pitches.
  • 8. How Digital Can Help Your Business
  • 9. People want to connect with their friends and family, not brands.
  • 10. 57% of people don’t want to talk to brands. Source: PlanetRetail: How and why are successful retailers tapping into social networking channels? 2012
  • 11. A typical person will only connect with up to 6 brands. - a small percentage of those used every day. Source: PlanetRetail: How and why are successful retailers tapping into social networking channels? 2012
  • 12. When they do connect with brands, they are your advocates.
  • 13. Your Digital Brand Advocates 56% of customers are more likely to recommend a brand after becoming a fan. 71% of shoppers regularly rely on reviews from family and friends. 68% are more likely to buy a product or visit a website based on a referral from a friend. Source: PlanetRetail: How and why are successful retailers tapping into social networking channels? 2012
  • 14. Approx. 40% of enquiries via Social Media are Customer Service-related.
  • 15. Influencers are the most important way for Brands to connect with Customers.
  • 16. Three Tiers of Influence Celebrities, Paid Endorsements, Super Influencers. Subject Matter Experts. Might not love your brand but are influential (Food bloggers, musicians, etc.) People who love your Brand. Might not be influential, but great for Word-of-Mouth. Super Influencers Influencers Customers / Brand Advocates
  • 17. Be “Mobile First”. In 2013, mobile web traffic is 28%. In 2014 it will be 50%+
  • 18. How? 4 Things To Consider.
  • 19. How? 4 Step Plan 1. Start with your Website – it’s your most important asset. 2. Become a CRM expert – track all key customers and partners (via Facebook, LinkedIn, Email or Events). 3. Get Social: Do Reviews, Share Content, Get on LinkedIn and use Facebook & Twitter for Customer Service. 4. Be “Mobile First” in all things you do.
  • 20. Thank you! Damien Cummings Email: damiencummings@gmail.com Twitter: @DamienCummings Blog: http://damiencummings.blogspot.com LinkedIn: http://sg.linkedin.com/in/damiencummings