LIME is one of the Caribbean's leading Socio - telecommunications providers. In an effort to re-take the Caribbean and by extension Jamaica, they have activated a number of strategies geared towards improving efficiency and effectiveness of their brand. One such strategies was the increasing their retail footprint across the island of Jamaica in an effort to improve the convenience with which its customers may interact with the support systems provided. This technique also allowed for LIME to more readily engage their existing clients on promotional activities and attract new clients who sought to experience what LIME had to offer. LIME opened their Fairview store in Montego Bay on July 15, 2009 and since then this flagship store has been a beacon of excellence and a model that was used to further improve the brand and experience that LIME sought to offer its clients. This magazine sought to capture the activities and the overall feeling of that day. The Fairview connect introduces LIME Fairview and its team of experts to the western hemisphere of the island. The products, services, conveniences and support were greatly appreciated by the citizens of the West. As LIME continues on its quest for excellence this is only another milestone. Look out for new and exciting developments from LIME; “for living everyday…”

1. CONTENTS
Connex-ions My Lyme
Section 1 Section 2
“LIME Fairview understands “LIME wants you to have access
the role we play in our to the best we have to offer and
community” to that end we will make it more
affordable for you. “ FAIRVIEW
THE .
CONNECT
.
…Get Connected
The Launch Special Thanks
Section 3 Section 4
“It’s easy; it’s fresh and its Fairview Connect would like to
say thanks to those individuals
fun @ LIME Fair view. But
for their contribution to the
you have to come see it to
Connect.
believe it, for yourself.”
Advertisement Advertisement
Section 5 Section 6
100 Days of Summer Promo 3G Promo..coming soon!
The Fairview Connect…Get Connected
Excellent Service all day every day
“It’s easy; it’s fresh and its fun @ LIME Fair view.
But you have to come see it to believe it, for
yourself.”
Shop #10 Fairfield Shopping Center –
St. James, Montego Bay
fairviewconnect@time4lime.com
Contact: 876-684-9662
QUARTERLY
NEWSLETTER
www.time4lime.com
Powered by

2. We take a team approach to advising clients on
the right strategies to develop a sound plan for Advantages of using Fairview
solid relationships
It’s so fresh, and clean.
Fairview is LIME’s first officially
April, 01/2009 self-owned and operated Store in
Increasing Productivity the West since the closure of the
business offices. Fairview caters to
Clutter hinders productivity. Clear clutter. all LIME needs for all LIME affiliates
Fairview’s Customer Service Alcove has been designed to including its staff.
promote optimal productivity while ensuring that each client
feels comfortably sequestered to discuss their issues with The Fresh new design makes for an
the Service Experts. Fairview’s environment promotes inviting environment for everyone.
health, happiness, and prosperity.
ipsam voluptatem quia voluptas 09001
More efficient meetings
April, 04/2009
If you fail to plan, you plan to fail.
Plans for the Future Feedback ?
Regular Meetings are held to keep abreast of the ever-
Fairview Connect intends Fairview Connect wants to know
changing bevy of promotional offerings we offer at LIME. In
to be the magazine of what you’re thinking. Whether it is
order to remain competitive we have to ensure that
choice for internal about this magazine or just any issue
communication is giving TOP priority amongst our internal
customers; we hope to affecting you within LIME please feel
clients so that our external clients will have the benefit of a
launch several segments free to send your questions,
lean mean telecoms machine.
such as “Talk di tingz suggestions or remarks to
Dem” and “Black Out Fairview@time4lime.com
Fridayz”.
Stay Tuned….
Revolutionary Display Kiosks Sequestered Client Services Zone Visionary SME Subdivision Better customer support
This new revolutionary way LIME provides information Smaller enterprises are The best way to give better customer support is to make it
of advertising, promoting, technology expertise to much greater in number. In more personal.
and communicating our local, national, and many sectors, SMEs are also
newest products and international clients in a responsible for driving
services as a company. comfortable innovation and
competition. That’s why
LIME is and has been
z
focused on them.

3. Lime Fairview opened its doors on May 17, 2010. The atmosphere was filled with
excitement as the team clamoured to their individual stations in anticipations of the
first patrons who would connect.
The first customers we connected with included a few tourists who happened past
the plaza and noticed our distinctive signage above the store. Their first impression
was that they were relieved to have seen our sign in the complex where they were
doing some shopping; it was convenient for them to resolve an issue they had. Other
clients both internal and external were curious about the new location and browsed
the lobby to their hearts content. One customer was impressed with how the phones
were organised by price, his comment was; "I like the options you have, I know
what my pocket can afford".
Fairview's decor has connected a variety of colours. However, as you survey the
lobby you will notice a consistent layer of rose pink that delicately highlights the
lobby area. One customer described it as inviting. This in addition to the uniquely
designed work stations that help to portray a new and fresh approach to delivering
effective and functional products and services to our clientele.
The Fairview team have had quite some time to connect. Prior to the opening of
this location they had quite some time to establish the necessary steps and
objectives to take that would ensure that Fairview would be an exceptional
location in terms of how we delivered ourselves.
The executive team could be seen tightly interlaced with members of the retail
team as they fervently worked to ensure that our NEW store was properly
merchandised and our systems were all go. Despite the many challenges they
continued to work as if there were no obstacles.
The team at Fairview were all working together in unison and today we are sure
that we are READY-TO-CONNECT.
Powered by
"I like the options you have; I
know what my pocket can
afford".

4. FAIRVIEW
THE .
CONNECT
.

5. Fairview’s
Fair view MyLyme something to
has feel special
dedicated policy about
this segment especially if
to all active you've been
LIME eyeing the new
employees. Some Nokia N97 or the
may think that Blackberry 9700.
LIME has forgotten LIME wants you to have access to the best we
the most important have to offer and to that end we will make it more
resource it has, its affordable for you.
people, but
Fairview intends to Another facility that has the grapevine on fire is
be the flagship that that employees have the best credit option in
delivers world- Caribbean Region. An interest FREE payment plan
class service not that can be protracted over a period of months and
just to its external conveniently deducted from your salary. A simple
clientele but also to one page document is required your consent. It is
its internal clients available at the Fair view location. Just ask Mr.
and their families Dwight Farquharson, Support Engineer for
too in the West. Mobile at Church Street, when he heard about the
options that we had available he took advantage so
One such offering that he could get one of our high end smart phones.
that employees will In his own words "My Lyme phone a di best".
be glad to hear
about is the Every time a fellow member of staff walks through
discount plan that the doors they are greeted with the same 10-10
is now being policy we offer our external clients. We are proud
offered. All active to be the store to represent for LIME and anything
LIME personnel that can be done to help you feel better about our
can take advantage store please feel free to let us know. We appreciate
of a 10% discount your feedback.
on all handsets that
are not currently So this is a special invitation to all the members of
available in a the LIME family. Come make a statement with
promotional your hand set and make your LIME become a
offering. This is MyLyme

6. Fairview Connect
Recognition
in recognition of excellent contribution and
valuable inputs by
Andre Forrester (Photographer)
towards making “The Connect” a success.

7. The summer is HOT @ LIME
Fairview well priced and positioned support for roving agents. Applications for
W
The summer is HOT again and LIME Clients were elated with the location, products/services, a convenient location service can now be processed in minutes
Fairview is there to cool it down with the calling it fresh and new. Scores of persons relative to other major shopping district, as the client completes one of our
bevy of specials and promotional turned out to see what LIME Fairview had as well as the ability to have any LIME application forms. Equipment can be
offerings. to offer. One client decided to drop in related issue addressed by the very apt checked, configured and trouble-shooted
based on the excitement she heard on and competent service experts on site; to ensure that clients get what they want,
RJR news. The media was in frenzy with then LIME is poised to retake the when they want it.
the likes of ......from Hype TV. Dancers, telecoms/entertainment industry.
LIME girls and lots of games, prizes and
surprises kept more people coming to the LIME Fairview has definitely broken the
location to satisfy their curiosity about mold in terms of its decor and functions.
the hype. The ideas are revolutionary. Agents will
no longer be tethered to cubicles to be
Spokespersons Fiona Fennell and Tazhma able to provide assistance to clients. As
The official launch, which took place on Williams from RJR interviewed several they peruse the 50x50 showroom floor
Saturday June 26, was a spectacular LIME officials, inquiring about LIME's which showcases some of the most
event. The timing was perfect as the week intentions for its future as well as the modern handsets, classified to fill the
was loaded with several other major future plans for Jamaica and the region. needs of just about every individual
events such as the LIME cocktail party at regardless of their personal preferences. It’s easy; it’s fresh and its fun @ LIME
Wexford Hotel, and the LIME stage show Once again LIME has exemplified its Whether it is a simple hand set or the Fairview. But you have to come see it to
at UDC Beach "Dump-Up" beach, commitment by selecting Fairview as the latest smart phones, LIME has something believe it, for yourself.
Montego Bay. The event featured well location of choice for Western Jamaica. If for everyone.
known artists like the patronage at the launch was any
Chino, and Cecile alongside MC Pretty Boy indication of how our clients felt about Wireless systems, broadband internet
Floyd. the amenities such as the ample parking, access and laptops now provide added

8. FAIRVIEW
THE .
CONNECT
.

9. The Since May 17, the
team at fair view
have been working
Lees Fifth Avenue, Watts-new, Extras and
First Global bank among many others
Fairview
feverishly to Our neighbours including the members of the
spread the word Free-Port police station and ACS/E-services
about our new welcomed us as used the opportunity to
Connex-ion
store. avail them of the various promotional
offerings we had.
One such activity
was to launch a LIME Fairview understands the role we play
“LIME Fairview reach-out campaign in our community here at fair field
to connect with shopping centre and as we endeavour to
understands the role we our closest rebuild relationships, we intend to
play in our community” neighbours. The continue to build on the "connex-ions" we
Fair field have made in our community.
shopping complex
is home to several
stores including
Hi-Lo
supermarkets,
Fontana Pharmacy,