Summery of My Career within the Hospitality & Events Industry.

1. Ms Dalene C Ferreira Introduction & Career Summary

3. I was hired by Coventry Transport Museum to start there events department, although it had been up and running for a year or so prior to me being hired, they had not received many enquiries or events. So my initial responsibility was to promote the museum as a conference venue and increase enquiries revenue and events. Pro-active sales, cold calling, client visits, hosting open evenings for potential clients. Reactive sales, converting existing enquiries into confirmed business. Building and maintaining relationships with new and existing clients. Client show rounds Negotiating rates. Proposals & Presentations Event sheet production and heading of weekly events meetings. Full operational and logistic responsibilities. Organizing & management of all events. Sourcing suppliers & ordering stock. Budgets, initial through to reconciliation Invoice Requests & General Administrative duties Health and Safety & risk Assessments Management and Training of corporate team and operational. Liaising and working with relevant departments, Catering, Operations and Marketing. Marketing, writing and compilation of brochures, advertisements and special offers, marketed via email, web, TV, radio and corporate flyers. www.transport-museum.co.uk Position: Corporate Event Sales Manager & Operations Since: June 2009 Team: 1 x Assistant Events Organizer 4 - 8 Events / Museum Facilitators Capacity: 500 (pax) Outcome: Successfully starting up Laterooms.com’s first Events Desk, building and implementing with the help of the IT team a bespoke venue search and find programme using Visual Basic .