This document discusses developing a new curriculum for the Journalism program at BYU to better prepare students for careers in 21st century media. It acknowledges challenges faced by mature business models and the need for additional skills for students. Examples of curricula from other universities aim to integrate skills across disciplines and platforms. The document proposes competency workshops, mastery practicums, and assessment to structure the new curriculum. It aims to start a discussion on redesigning the program to adapt to changes in the media landscape.
8. Duplications
• Teaching video in print journalism &
advertising in isolation of broadcast
• KBYU-TV and KBYU-FM run
independent newsrooms using the
same students we use
15. Fall initiatives
• Introducing new flow paradigm in DU
newsroom
• More emphasis on use of social media
• Experimenting with lab-class integration in
370R, 385, & 420.
• Making greater use of BYUB resources
Upd ate
17. Clay Shirkey, NYU
We are now experiencing a
revolution in which “old
stuff gets broken faster than
the new stuff is put in its
place.”
Shirky, C. (2009, March 13). “Newspapers and Thinking the Unthinkable.” Retrieved March 15, 2009 from
http:www.shirkey.com/weblog/2009/newspapers-and-thinking-the-unthinkable/
18. Bob Garfield, AdAge & NPR
“...as culturally improbable
as it may sound, the days of
Madison Avenue dictating
messages to you are all but
at an end.”
Garfield, B. (2009). The Chaos Scenario
19. Bob Garfield, AdAge & NPR
“...as culturally improbable
as it may sound, the days of
Madison Avenue dictating
messages to you are all but
at an end.”
Garfield, B. (2009). The Chaos Scenario
20. Audience Research & Development
“Television stations
don’t have years to
re-invent. More like
weeks and months.”
Gumbert, J., et al. (2009). Live. Local. Broken
News:The Re-engineering of Local TV. Dallas:
Audience Research & Development.
21. Ernest Wilson
Dean, Annenberg School of Communications,
University of Southern California
“To survive, journalism schools
have to become much more
intellectually and professionally
ambitious...
“The teaching profession needs to
admit the extraordinary urgency of
our situations. Simply put, we adapt
or we die.”
“Where are J-Schools in the Great Debate over Journalism’s Future,”
Poynter Online, August 27, 2009
22. Annenberg Curriculum
Core
History (4 hrs)
Print Newswriting (3 hrs)
Broadcast Newswriting (3 hrs)
Print Reporting (3 hrs)
Broadcast Reporting (3 hrs)
Intro to Online Media (3 hrs)
Investigative Reporting (4 hrs)
Mass Comm Law (4 hrs)
Total 27 hrs
23. Annenberg Curriculum
Broadcast Core Print Core
Broadcast production (3 hrs) Newspaper Editing & Design (3 hrs)
Two from following: Two from following:
Advanced TV Reporting (4 hrs) Feature Writing (4 hrs)
TV News Production (4 hrs) Magazine Writing (4 hrs)
Non-Fiction TV (4 hrs) Environmental Journalism (4 hrs)
Radio News Production (4 hrs) Gov’t & Public Affairs Reporting (4 hrs)
25. Medill Curriculum
Freshman Year
21st Century Media
Reporting & Writing
Multimedia Storytelling
Sophomore Year
Enterprise Reporting in Diverse Communities
Elective
Magazine, Newspaper/Online, or Videography
Junior Year
Storytelling: Magazine or Feature Writing
Interactive News
Videography
Media Law & Ethics
Elective
27. Medill Curriculum
Senior Year
Journalism Residency
Electives (choose at least one from each of following categories):
Storytelling techniques Media Subjects
Legal Journalism
Design & Infographics Audience Insight
Business Journalism
Photojournalism Media Economics & Marketing
Enviromental Journalism
Numbers and the News Ad Creativity & Innovation
Health & Sciences Journalism
Literary Journalism Direct & Database Marketing
Military & the Press
Journalism of Empathy
Investigative Journalism
Documentary (audio/video)
Building Interactive Communities
Special Topics (ie Reporting South Africa)
35. Competency Workshop Examples
Comms 250R: Journalism Competency Workshop
(Choose 2 for admission to major; minimum 4 to graduate)
Audio production & aural storytelling (1 hr)
Recording & editing audio reports; podcasting
Interactive media production (1 hr)
Use of Flash to produce interactive media elements for web
Social & entrepreneurial media (1 hr)
Use of RSS, blogs, wikis & social media terms & tools such as crowdsourcing, Twitter, Digg, Newsvine, Reddit,
del.icio.us, Flickr, YouTube, Facebook, etc.
Video production & visual storytelling (1 hr)
Shooting & editing video to produce reports that can be distributed by broadcast television or web.
Digital photography & visual storytelling (1 hr)
Shooting & editing still images for print or web publication or web slide shows.
Web design & production (1 hr)
Basic design and production for web and mobile platforms; introduction to html, php and Drupal.
Electronic media performance (1 hr)
On mic and on camera delivery techniques for radio, television and web.
Print design & production (1 hr)
Basic page design, layout and production techniques. Use of InDesign and Photoshop.
36. Mastery Practicum:
Reporting
• Comms 321 or 325
• Report for multiple
platforms
44. Makeup of Comms 239
Fall 2009
Pre-Comms (17) Broadcast (11) Other (12)
Notes:
Other (12)
28%
Pre-Comms includes one student Pre-Comms (17)
already admitted to Print Journalism 43%
Other includes: Open major (4),
Marketing Management (2), TMA-
Film (1), Graphic Design (1), Visual Broadcast (11)
Arts (1), Spanish (1), History (1). 30%