2. About Deborah Kohn, Facilitator
Has thirty years of healthcare information
management and technology experience.
Since 1990 has given many presentations in many
formats regarding healthcare information
technologies / systems at annual HIMSS
conferences and national educational seminars.
Has undergraduate degrees from The Ohio State
University and a graduate degree in health
services and hospital administration from the
University of California – Los Angeles.
Is an RHIA, CPHIMS, FACHE, FHIMSS
3. Learning Objectives
1. Define the social media that make up “Health
2.0”
2. Understand the phenomena of the ever-changing
and growing array of social media (Health 2.0)
3. Differentiate between the truly useful Health 2.0
media / tools and those that pose challenges for
healthcare consumers and providers
4. Determine what Health 2.0 media / tools
healthcare organizations currently are deploying
for their providers, staff, and patients
4. Agenda
1. Facilitator introduces / “frames” Round Table
Discussion Session
1. Quickly defines some of the social media that make up
“Health 2.0”
2. Open discussion to audience
1. Who is deploying / has deployed Health 2.0 media /
tools for their providers, staff, and / or patients?
2. Describe the Health 2.0 media / tools you are deploying
/ have deployed.
3. Describe for which users (providers / staff patients, etc.)
and what purposes (marketing, patient care, etc.).
4. Describe the effort involved / user feedback received /
challenges faced (e.g., blocked sites, ROI, etc.).
5. Describe the legal / ethical issues you are facing / have
faced (privacy, confidentiality, transparency, etc.)
5. What Are “Social Media”?
http://en.wikipedia.org/wiki/social media
Online technologies and applications
that are used to share information,
opinions, expertise, insights, and
interests using text, images, audio,
video in a participative, communicative
environment
6. Social Media / Health 2.0
Key Characteristics
– Participation
– Openness
– Conversation
– Community
– Connectedness
7. Social Media / Health 2.0
The Big Five
– Blogs
– Social Networks
– Content Communities
– Wikis
– Podcasts
8. Health 2.0
Blogs…and Micro-blogging…
– WHAT: online journals
– WHY: because people love to “share”
– HOW: just register
– EXAMPLES:
• http://www.highpointregional.com/blogs/index.asp
– HEALTHCARE USES:
• Establish organization / person as expert
• Provide information / ask for feedback
• Additional tool for participatory internal
communication
9. Health 2.0
Social Networks…
– WHAT: connecting with friends /
contacts to communicate and share
content
– WHY: because people want to connect
and share
– HOW: just register
– EXAMPLES:
• Facebook / MySpace
– HEALTHCARE USES: .…….
10. Health 2.0
Content Communities…
– WHAT: groups of people who come
together online to create a community
and share particular content
– EXAMPLES:
• Flickr: share digital photos
• Del.icio.us / Connotea: share bookmarked
links
• YouTube: share videos
– HEALTHCARE USES: ……..
11. Health 2.0
Wikis…
– WHAT: collaborative sites that allow
people to add or edit content
– WHY: populist information production
for retrieval
– EXAMPLES:
• AskDrWiki
– HEALTHCARE USES: ……..
12. Health 2.0
Podcasts…
– WHAT: audio and video files available by
subscription; can be listened to / viewed
online or downloaded to an MP3 player
– WHY: a specific form of content sharing
that typically also involves a feedback
mechanism
– EXAMPLES:
• HealthNex
– HEALTHCARE USES: ……..
13. Health 2.0
and more…
– Really Simple Syndication (RSS)
• Pushes and Receives Syndicated Content
– Second Life (with Avatars)
– Skype / VOIP
– Mashups
– Twitter
– ……..
14. Health 2.0
Who is using Health 2.0?
– Individual Hospital CEOs
• http://runningahospital.blogspot.com/index.html
– Groups of Health Administrators
• http://hospitalimpact.org/index.php
– Patients
• http://www.patientslikeme.com/
– Emergency Department Nurses
• http://www.emergiblog.com/
– Healthcare Policy People
• http://www.thehealthcareblog.com
– Everyone
• http://davidrothman.net/list-of-medical-wikis/
15. Health 2.0
Legal & Ethical Issues
– Privacy of the patient
– Confidentiality of the information
– Transparency
16. Audience Discussion
1. Who is deploying / has deployed Health
2.0 media / tools for their providers, staff,
and / or patients?
2. Describe the Health 2.0 media / tools you
are deploying / have deployed.
3. Describe for which users (providers / staff
patients, etc.) and what purposes
(marketing, patient care, etc.).
4. Describe the effort involved / user
feedback received / challenges faced
(e.g., blocked sites, ROI, etc.).
5. Describe the legal / ethical issues you are
facing / have faced (privacy,
confidentiality, transparency, etc.).
