SEO has changed significantly in recent years with technical SEO becoming less important, links having less influence, and algorithm updates happening frequently. The best approach now focuses on natural search marketing through deep understanding of customers and strategic efforts, rather than black hat tactics, with experts needed to navigate the changing landscape.

1. SEO just got interesting

2. Technical SEO is dead Sites can get indexed easily XML sitemaps removed the need for major changes X technical

3. 450 changes to the algorithm in the last 12 months Link relevancy is diminishing Page Rank is dead X links

4. silver no No guaranteed position 1 Buy links get caught get banned Black hat is old hat bullet X

5. natural get Natural search marketing needs experts Who understand your market and your users Where strategy drives SEO