39. Cultivate Raving Fans
Make it easy to engage
✓social media widgets
✓incorporate social media into
existing online efforts
✓communicate with clients
50. the formula for success
offer portals,
training, blog
platforms, etc.
control, seo, brand integrity,
their success = your success
51. a few things to think about
• What is your Social Media and Blogging Policy?
• How are you monitoring your Online Reputation? Do
they speak on behalf of the company (or even
represent that they do so)?
• Are they required to include disclaimers?
• What information is confidential and should not be
shared? Do they know?
• Are they clear on how they can / should use logos and
trademarks?
• Are they adhering to terms of service on Social Media
sites?
52. it’s easier than you think
free resources online
http://www.socialmedia.org/disclosure/
http://blogs.cisco.com/news/comments/
ciscos_internet_postings_policy/
http://www.hp.com/hpinfo/blogs/
codeofconduct.html
http://humanresources.about.com/od/
policysamplesb/a/blogging_policy.htm