1. Lead Generation
Playing the Numbers Game
@dakno
Tuesday, February 7, 12

2. Increase
Traffic
This is often one of the most expensive & time
consuming ways to grow your business.
Tuesday, February 7, 12

3. Increase
Visitor to Lead
Percentage
This is typically one of the easiest and most cost
effective things to do!
Tuesday, February 7, 12

4. Increase
Lead to Client
Percentage
This often means refining both the quality of the
lead and the follow up system.
Tuesday, February 7, 12

5. .5% - 2% of leads
convert to clients
Tuesday, February 7, 12

6. If calling
8-10 times
in the first
2 weeks
5%
Tuesday, February 7, 12

7. Tuesday, February 7, 12

8. Tuesday, February 7, 12

9. Increase
Visitor to Lead
Percentage
& Increase Lead
Quality
Tuesday, February 7, 12

10. Avoiding The Tire Kickers
Tuesday, February 7, 12

11. Most web traffic
is one and done!
Tuesday, February 7, 12

12. “I’ll follow up with an email”
“Let’s chat on Tuesday”
“Let’s touch base in a few days”
“Want to do lunch Friday?”
Tuesday, February 7, 12

13. Tuesday, February 7, 12

14. Not Leads. Actual Visits.
Tuesday, February 7, 12

15. 3000 Monthly Visits
50% One Time Visits
1500 Visitors are
“One and Done”
Tuesday, February 7, 12

16. 1500 Wasted
Opportunities
Tuesday, February 7, 12

17. But they didn’t interact?
Tuesday, February 7, 12

18. How do I contact someone if I
don’t have their email?
Tuesday, February 7, 12

19. You have a wealth of
information about your visitors.
You just don't realize it.
Tuesday, February 7, 12

20. You can build a marketing list of
anyone who comes to your site.
Even if they never
interact or fill out a form.
•Sellers
•Buyers
•Relocating
•Foreclosure
Tuesday, February 7, 12

21. Tuesday, February 7, 12

22. Retargeting
Tuesday, February 7, 12

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27. Tuesday, February 7, 12

28. Staying
Top
Of
Mind
Tuesday, February 7, 12

29. Best practices for
lead generation
Tuesday, February 7, 12

30. Tuesday, February 7, 12

31. General Search
Automated
Evaluations
Tuesday, February 7, 12

32. Stop
focusing
on trophy
keywords
Tuesday, February 7, 12

33. Change
the Rules
The “big guys”
can’t compete on
a hyperlocal level
Tuesday, February 7, 12

34. Be confident that you are reaching your
target audience
Tuesday, February 7, 12

35. dakno.com/download
@dakno
Tuesday, February 7, 12

36. Tuesday, February 7, 12