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Likes are the New Links
          Getting More Exposure on Facebook




                                              @dakno

Thursday, March 31, 2011
25%
                   off all pages views
                  in the US are Facebook

Thursday, March 31, 2011
The ability to stay
                           “Top of Mind”




Thursday, March 31, 2011
Is all that work in vain?




Thursday, March 31, 2011
1:500


Thursday, March 31, 2011
Most Recent Feed?
            Even the “Most Recent” doesn’t show every update.




Thursday, March 31, 2011
Thursday, March 31, 2011
If fans or friends don’t
                           interact, they don’t see you!

Thursday, March 31, 2011
more conversations = more filtering


Thursday, March 31, 2011
EdgeRank




Thursday, March 31, 2011
They gave us the playbook!




Thursday, March 31, 2011
Be confident that you are reaching your
                           target audience?




Thursday, March 31, 2011
3            EdgeRank
                           factors



Thursday, March 31, 2011
Affinity




Thursday, March 31, 2011
Weight




Thursday, March 31, 2011
Decay




Thursday, March 31, 2011
Increase Affinity
                  More Comments and Likes




Thursday, March 31, 2011
If fans or friends don’t
                           interact, they don’t see you!

Thursday, March 31, 2011
Thursday, March 31, 2011
Thursday, March 31, 2011
Thursday, March 31, 2011
This not only helps your “affinity”
                but also grows your Fan base.




Thursday, March 31, 2011
Interact with your target audience.




Thursday, March 31, 2011
Thursday, March 31, 2011
Thursday, March 31, 2011
871,613 Impressions

Thursday, March 31, 2011
970,257 Impressions

Thursday, March 31, 2011
1,129,301 Impressions

Thursday, March 31, 2011
979 likes, 257 comments




Thursday, March 31, 2011
Thursday, March 31, 2011
Weight




Thursday, March 31, 2011
Thursday, March 31, 2011
Thursday, March 31, 2011
Decay




Thursday, March 31, 2011
EdgeRank




Thursday, March 31, 2011

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