Session 6 of the Social Marketing workshops for tourism operators in North Canterbury

1. West Coast Social Media Workshop Session 6 Greymouth April 2011

2. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Communications strategy…..

3. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Communications strategy….. Not every tool is appropriate. Choose your tools based on Your social networking goals

4. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Pay it forward - aggregation = RSS Really Simple Syndication

5. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Pay it forward - aggregation http://netvibes.com http://google.com/ig In short, the information is pushed to you. From here you sift information and push it out to your social networks

6. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Listen and Personalise Real time keyword search widget in Netvibes

7. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Listen and Personalise

8. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Listen and Personalise

9. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Listen and Personalise RSS Really Simple Syndication

10. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Managing Content - Distribution

11. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Managing Content - Distribution http://www.addthis.com/

12. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Managing Content - Distribution <!-- AddThis Button BEGIN --> <div class=&quot;addthis_toolbox addthis_default_style &quot;> <a class=&quot;addthis_button_preferred_1&quot;></a> <a class=&quot;addthis_button_preferred_2&quot;></a> <a class=&quot;addthis_button_preferred_3&quot;></a> <a class=&quot;addthis_button_preferred_4&quot;></a> <a class=&quot;addthis_button_compact&quot;></a> <a class=&quot;addthis_counter addthis_bubble_style&quot;></a> </div> <script type=&quot;text/javascript&quot;>var addthis_config = {&quot;data_track_clickback&quot;:true};</script> <script type=&quot;text/javascript&quot; src=&quot;http://s7.addthis.com/js/250/addthis_widget.js#pubid=ra-4d9f6b0e242913aa&quot;></script> <!-- AddThis Button END -->

13. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Remember the spaghetti?

14. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Communications strategy….. So how often should I...? Linking accounts is the key to managing your social network strategy Automating regular tweets to push traffic to your website www. .com

15. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Linked accounts help manage workload Content uploaded to Linked account notifies Content uploaded to Linked account notifies Content uploaded to Linked account notifies Content updated on Linked account notifies Linked account notifies Any Tweet

16. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane