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The E-Book revolution
          A partnership approach to

       Solving the Book
       Famine
Stephen King
President, DAISY Consortium
Royal National Institute
of Blind People, UK
WBU Right to Read

    "We want the right to read
          the same book,
at the same time, price and place,
         as everyone else"
The reality of
Accessible publication availability

         A Book Famine
       Less than 5% of books are
                available
          in any accessible format
                                      3
People with disabilities say they want:

• To easily find publications I can read
• Far better availability of Braille & talking books
• More publications with accessibility built in
• A great reading experience with eyes, ears or
  fingers.
• Affordable & easy to use reading technologies
What do authors and publishers want?
We want:                          Give us:
• To reach a wider audience,      • Open standards and
  regardless of disability.         technology.
• To create publications that     • Inclusive ways to write
  benefit everyone.                 and publish.
• To comply with inclusion        • Routes to market
  legislation (especially         • A better reading
  employers and in education)       experience for all.
• Avoid costly burdens



        Reduce the barriers to the creation and
        production of affordable, accessible, publications
                                                              5
What do Governments want?

• Access to information and education as required
  by the UN convention on the rights of people
  with disabilities (UNCRPWD)
• Inclusive Laws & partnerships that deliver:
  – Inclusive Society
  – Inclusive Education
• Effective use of our funds

                                                    6
Everybody
  wants
 Inclusive
Publishing.
              7
So how do we
    deliver
  Inclusive
 Publishing?
               8
The opportunity:
  The e-book revolution
"People with print disabilities in UK
  are increasingly able to enjoy the
  same book, at the same price and
  place, as everyone else...”

             Stephen King
           RNIB UK May 2011
                Helsinki
                                        9
E-book revolution: We can make
                     progress
Today
    – 7% of all books available in UK accessible by eyes, ears &
      fingers, 2011. (Up from 5% in 2004)
    – 76% of top 1000 books sold in 2011 are e-books, readable
      by eyes, ears & fingers. (Up from 54% 2010)
Still many barriers
    – user skills & knowledge;
    – cost of technology & DRM
    – not a great reading experience

 Availability of accessible publications: 2011 Update, Report to RNIB, Helen Greenwood, Sonya White and Claire Creaser,
       October 2011 www.rnib.org.uk/professionals/solutionsforbusiness/publishing/Pages/publishing_industry.aspx



                                                                                                                          10
Still much to do… Many publishing
     and reading problems still to
                solve
E-book revolution provides the
            opportunity
• Publishing industry is under massive change.

• Disruptive technology, not yet matured

• This is THE opportunity to re-engineer the
  publishing industry, as an inclusive industry


                  But how?
                                                  12
How do we grasp this opportunity?
• We must Build in inclusiveness (Not retro-fit)
• Built-in inclusive publishing will cost far less,
  overall, to everybody.
• NOW IS THE TIME
Achieved by working together - Across the
whole industry, in a

• Global PARTNERSHIP!
                                                      13
A Global partnership
Solving the book famine
A partnership programme
               working together
           to solve the book famine
•   World Blind Union members
•   Authors’ organisations
•   WIPO
•   Publishers’ associations
•   Rights holder agencies
•   Standards organisations
•   Technology companies

            ..And of course, the DAISY Consortium   15
The DAISY Consortium
Our Vision
• People have equal access to information and
  knowledge, regardless of disabilities
Our Mission
• Working to create the best way to read and publish,
  for everybody, in the 21st century
     By delivering global partnerships ... that build a more
     effective solution for everyone.

   Committed to a common mission & vision.
     Coordinating resources to deliver global change           16
How do we make
publishing Inclusive?

   To help us we need
 some common language

                        17
Definitions: Built-in accessibility
           A mainstream publication,
        usable directly by people reading
         with their eyes, ears or fingers,
         with no need for modification.

For example, currently:
•works with screen readers,
•has great navigation,
•pictorial material adequately described.
                                             18
Though accessible to who?
Definitions: Customised for
               accessibility
                A separate version
          of a mainstream publication,
     modified to be read by disabled persons
     using their eyes, ears or fingers to read.
This may include:
• Re-design for Braille, adding additional description, speech
   narration.
• Often, distributed separately via a special library.


                                                                 20
Definitions: Inclusive Publishing
    The total process, from author to reader.
             Designed to embrace all.
 There is a version for everyone whatever their
  skills reading with their eyes, ears or fingers.

•Embraces the customising process (when needed) to deliver
same time, price & place
•Better for people with disabilities and without
•Efficient and affordable for all

                                                             21
Inclusive publishing
            A new model for 21st Century
• Publishers are re-designing workflows to
  produce print and e-books together
• Publishing for e-books is also good for making
  – Customised books
     • Braille with picture descriptions
     • Audio books with picture descriptions navigation
• Help publishers re-design workflow
  – To make e-books usable by print disabled
  – To link efficiently to customised publishing
How Publishing works, today
                                                           How we
                  How we publish
                                                            read
Mainstream
                           Mainstream
Publishing    Publishing                                   People
                           Publication   Mainstream
standards    Technology                  Distribution
                                                          without
 and laws                  (Authors &
               Industry                                  disabilities
                           Publishers)

Customised
                           Re-
Enhanced      Enhanced
Publishing                 publication         Re-        People with
              Publishing   (Enhanced
standards    Technology                   distribution    disabilities
 and laws                  Publishers)
                                                                         23
The consequences
Disabled people get
• A fraction of the mainstream
• Delivered late
 Inefficient for everybody
• Additional costs
• Duplication of effort

    Frustration all round!
                                 24
What would inclusive publishing look like?

                           How we publish                      How we read



                             Mainstream
    Publishing    Publishing
    standards
     and laws
                 Technology
                   Industry
                             Publication
                             (Authors &
                                                Mainstream
                                                Distribution   People
                             Publishers)                       (With or without
                                                                 Disabilities)



•     ONE version of a book, that anyone can read, the way they want...and it
      is a better read for all.
•     Dramatically increasing the number and timeliness of publications,
      usable by people with disabilities.                                     26
A publication which looks like….
An EPUB 3 publication, with
  – Great navigation
  – Integrated human narration
  – Pictorial material described
• Conforms to accessibility guidelines
• Not unintentionally restricted by DRM
• Supports various reading strategies and
  technologies used by disabled people
• Available as customised version when needed
We need a strategic approach
1. Deliver more mainstream publications with built-in
   accessibility: Reducing the need for customised
   publications
2. Improve efficiency of customised accessible re-publication
   & distribution, and integrate it into mainstream workflow
3. Improve publishing and reading technology to increase
   built in accessibility, efficiency of customisation & deliver
   better reading experience for all.
4. Modernise copyright, legal & business frameworks to make
   system efficient
5. Support disabled people to gain the skills, confidence and
   technologies they need to get the best experience possible.
                  How do we get there?
More publications with built=in accessibility:
   Reducing the need for custom re-publication
     How we publish              How we read


                x
            Re-publication:


                                 People
                                               • Customised
                                                 publications should
                                  with           be unnecessary…
Inclusive                      disabilities
Mainstream      Mainstream                     • …but will be
Publication     distribution
                                                 around for the
(Authors &                       People          foreseeable future
Publishers)                     without
                               disabilities
                                               • So, integrate them
                                                 into the process
                                29                                    29
Improve the efficiency of customised
            publication & distribution.

           How we publish                How we read    Customising re-publisher:
                                                        • Better re-publishing tools
                Efficient                               • More efficient process
                                          People
                Re-publication
                                           with
                and                     disabilities • Reduce global duplication
Inclusive       distribution                              of effort
Mainstream
                                                        • Remove barriers to an
Publication         Mainstream                            efficient global market
                                          People
                     distribution                       • Help customers find the
                                         without
                   of Accessible                          publications they want
                    Publications        disabilities


Helps Special Libraries, and the creators and distributors of enhanced publications   30
Anticipate customisation when originally
          published.

           How we publish                How we read    Original publisher:
                                                        • Anticipates it will be
 Anticipate      Efficient                                 customised
                                          People
 customisation   Re-publication                             – Starting with author
                                           with               contract & tools
                 and                    disabilities
                                                            – Decision made early
Inclusive        distribution                           • Integrate customised
Mainstream                                                publishing into original
Publication                                               workflow
                    Mainstream
                                          People            – Deliver well structured file
                     distribution                             early (e-pub)
                                         without
                   of Accessible
                    Publications        disabilities


Helps Special Libraries, and the creators and distributors of enhanced
                                                                                         31
publications
Partnership with the Publishing Tools Creators
                       How we publish                              How we read

Standards:   Publishing        Publication:      Distribution:        Reading:
  Open &     Technology         Tools for          A global            Inclusive
 Reliable                       inclusive           market            Accessible
              Industry           creation                            Technology
 The Publishing Technology Industry need to:
 • Provide authors & publishers with tools create inclusive publications.
 • That works with inclusive and specialist reading technology, for a great
    reading experience
 The Publishing Technology Industry want:
 • A global market for inclusive and assistive publishing technology.
 • Open, reliable, Technical standards
 • Expertise on inclusive publishing
 • Feedback from users.
                  We are helping them achieve this                                 32
…and Reading Technology Industries
                       How we publish                              How we read

Standards:    Reading          Publication:       Distribution:         Reading:
  Open &     Technology         Tools for           A global             Inclusive
 Reliable                       inclusive            market             Accessible
              Industry           creation                              Technology
 The Reading Technology Industry:
 • Understand disabled peoples’ needs
 • Provide easy to use, inclusive and specialist reading technology.
 The Reading Technology Industry want:
 • A global market for inclusive and assistive reading technology.
 • Open, reliable, standards.
 • To be able to build interfaces (eg Braille keyboards)
 • Expertise on inclusive reading.
 • Feedback from users.
                  But, it is not just about the technology...                        33
Standards are the key enabler, that the whole
                         industry needs
                        How we publish                              How we read

                               Publication:       Distribution:       Reading:
          Publishing
                                Tools for           A global           Inclusive
Standards Technology            inclusive            market           Accessible
           Industry              creation                            Technology
The DAISY Consortium is committed to :
• Working with Standards organisations (eg W3C, ONIX, IDPF, ISO, etc.)
• Developing equitable inclusive global standards.
• Coordinating accessibility standards & laws to simplify inclusive publishing for
   all.
• Providing technical expertise and resources.
• Supporting global adoption.
Supporting the development of inclusive standards for the global publishing and
   distribution industries:
                    Influencing the standards bodies
                 to make an efficient global marketplace                             34
Working with law makers and copyright bodies
                        How we publish                               How we read

          Publishing            Publication:       Distribution:       Reading:
Laws and Technology              Tools for           A global           Inclusive
Copyright Industry               inclusive            market           Accessible
                                  creation                            Technology

Industry needs Common laws: Not different laws in different places.
Need a global legal framework – Something we can all work to
The DAISY Consortium is committed to working with partners for:
• An inclusive equitable copyright regime that works for all stakeholders
• The reform of global copyright to achieve an efficient global market for
   expensive customised publications
• Removing barriers to equitable and efficient access with fair reward for authors
Coordinating accessibility standards & laws to simplify inclusive publishing for all.
            Influencing the law makers and copyright bodies
                 to make an efficient global marketplace                            35
Support disabled people to gain the skills,
confidence and technologies they need
• Collective action to lower cost of key custom reading
  technologies
• Encourage & support inclusive design of mainstream
  reading tools
• Supporting training and self help networks
• Promoting the new ways of finding, buying,
  borrowing and reading
Our goal is confident readers
Strategic approach to inclusion
1. Deliver more mainstream publications with built -in
   accessibility: Reducing the need for custom publications
2. Improve efficiency of customised accessible re-publication
   & distribution, and integrate it into mainstream workflow
3. Improve publishing and reading technology to increase
   built in accessibility, efficiency of customisation & deliver
   better reading experience for all
4. Modernise copyright, legal & business frameworks to make
   system efficient
5. Support disabled people to gain the skills, confidence and
   technologies they need to get the best experience possible.


                       How do we get there?
Conclusion
• Inclusive publishing is possible

• Now is the time
                                                 x
                                       An end to the frustration




                                                 x
• It benefits all

• We have to grasp this opportunity

• We have to work together to deliver it
                                       An end to
                                       the book famine

                                                                   39
Partnership
            solving the book famine
•   World Blind Union members
•   Authors’ organisations
•   WIPO
•   Publishers’ associations
•   Rights holder agencies
•   Standards organisations
•   Technology companies


       ...And of course, the DAISY Consortium   40
Together we can
Solve the book famine
Solving the Book
             Famine
             A global partnership
                      Thank you!

                   Stephen King
   President DAISY Consortium: President@daisy.org
Royal National Institute of Blind People: www.rnib.org.uk

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The e-Book Revolution: A Partnership Approach to Solving the Book Famine

  • 1. The E-Book revolution A partnership approach to Solving the Book Famine Stephen King President, DAISY Consortium Royal National Institute of Blind People, UK
  • 2. WBU Right to Read "We want the right to read the same book, at the same time, price and place, as everyone else"
  • 3. The reality of Accessible publication availability A Book Famine Less than 5% of books are available in any accessible format 3
  • 4. People with disabilities say they want: • To easily find publications I can read • Far better availability of Braille & talking books • More publications with accessibility built in • A great reading experience with eyes, ears or fingers. • Affordable & easy to use reading technologies
  • 5. What do authors and publishers want? We want: Give us: • To reach a wider audience, • Open standards and regardless of disability. technology. • To create publications that • Inclusive ways to write benefit everyone. and publish. • To comply with inclusion • Routes to market legislation (especially • A better reading employers and in education) experience for all. • Avoid costly burdens Reduce the barriers to the creation and production of affordable, accessible, publications 5
  • 6. What do Governments want? • Access to information and education as required by the UN convention on the rights of people with disabilities (UNCRPWD) • Inclusive Laws & partnerships that deliver: – Inclusive Society – Inclusive Education • Effective use of our funds 6
  • 7. Everybody wants Inclusive Publishing. 7
  • 8. So how do we deliver Inclusive Publishing? 8
  • 9. The opportunity: The e-book revolution "People with print disabilities in UK are increasingly able to enjoy the same book, at the same price and place, as everyone else...” Stephen King RNIB UK May 2011 Helsinki 9
  • 10. E-book revolution: We can make progress Today – 7% of all books available in UK accessible by eyes, ears & fingers, 2011. (Up from 5% in 2004) – 76% of top 1000 books sold in 2011 are e-books, readable by eyes, ears & fingers. (Up from 54% 2010) Still many barriers – user skills & knowledge; – cost of technology & DRM – not a great reading experience Availability of accessible publications: 2011 Update, Report to RNIB, Helen Greenwood, Sonya White and Claire Creaser, October 2011 www.rnib.org.uk/professionals/solutionsforbusiness/publishing/Pages/publishing_industry.aspx 10
  • 11. Still much to do… Many publishing and reading problems still to solve
  • 12. E-book revolution provides the opportunity • Publishing industry is under massive change. • Disruptive technology, not yet matured • This is THE opportunity to re-engineer the publishing industry, as an inclusive industry But how? 12
  • 13. How do we grasp this opportunity? • We must Build in inclusiveness (Not retro-fit) • Built-in inclusive publishing will cost far less, overall, to everybody. • NOW IS THE TIME Achieved by working together - Across the whole industry, in a • Global PARTNERSHIP! 13
  • 14. A Global partnership Solving the book famine
  • 15. A partnership programme working together to solve the book famine • World Blind Union members • Authors’ organisations • WIPO • Publishers’ associations • Rights holder agencies • Standards organisations • Technology companies ..And of course, the DAISY Consortium 15
  • 16. The DAISY Consortium Our Vision • People have equal access to information and knowledge, regardless of disabilities Our Mission • Working to create the best way to read and publish, for everybody, in the 21st century By delivering global partnerships ... that build a more effective solution for everyone. Committed to a common mission & vision. Coordinating resources to deliver global change 16
  • 17. How do we make publishing Inclusive? To help us we need some common language 17
  • 18. Definitions: Built-in accessibility A mainstream publication, usable directly by people reading with their eyes, ears or fingers, with no need for modification. For example, currently: •works with screen readers, •has great navigation, •pictorial material adequately described. 18
  • 20. Definitions: Customised for accessibility A separate version of a mainstream publication, modified to be read by disabled persons using their eyes, ears or fingers to read. This may include: • Re-design for Braille, adding additional description, speech narration. • Often, distributed separately via a special library. 20
  • 21. Definitions: Inclusive Publishing The total process, from author to reader. Designed to embrace all. There is a version for everyone whatever their skills reading with their eyes, ears or fingers. •Embraces the customising process (when needed) to deliver same time, price & place •Better for people with disabilities and without •Efficient and affordable for all 21
  • 22. Inclusive publishing A new model for 21st Century • Publishers are re-designing workflows to produce print and e-books together • Publishing for e-books is also good for making – Customised books • Braille with picture descriptions • Audio books with picture descriptions navigation • Help publishers re-design workflow – To make e-books usable by print disabled – To link efficiently to customised publishing
  • 23. How Publishing works, today How we How we publish read Mainstream Mainstream Publishing Publishing People Publication Mainstream standards Technology Distribution without and laws (Authors & Industry disabilities Publishers) Customised Re- Enhanced Enhanced Publishing publication Re- People with Publishing (Enhanced standards Technology distribution disabilities and laws Publishers) 23
  • 24. The consequences Disabled people get • A fraction of the mainstream • Delivered late Inefficient for everybody • Additional costs • Duplication of effort Frustration all round! 24
  • 25.
  • 26. What would inclusive publishing look like? How we publish How we read Mainstream Publishing Publishing standards and laws Technology Industry Publication (Authors & Mainstream Distribution People Publishers) (With or without Disabilities) • ONE version of a book, that anyone can read, the way they want...and it is a better read for all. • Dramatically increasing the number and timeliness of publications, usable by people with disabilities. 26
  • 27. A publication which looks like…. An EPUB 3 publication, with – Great navigation – Integrated human narration – Pictorial material described • Conforms to accessibility guidelines • Not unintentionally restricted by DRM • Supports various reading strategies and technologies used by disabled people • Available as customised version when needed
  • 28. We need a strategic approach 1. Deliver more mainstream publications with built-in accessibility: Reducing the need for customised publications 2. Improve efficiency of customised accessible re-publication & distribution, and integrate it into mainstream workflow 3. Improve publishing and reading technology to increase built in accessibility, efficiency of customisation & deliver better reading experience for all. 4. Modernise copyright, legal & business frameworks to make system efficient 5. Support disabled people to gain the skills, confidence and technologies they need to get the best experience possible. How do we get there?
  • 29. More publications with built=in accessibility: Reducing the need for custom re-publication How we publish How we read x Re-publication: People • Customised publications should with be unnecessary… Inclusive disabilities Mainstream Mainstream • …but will be Publication distribution around for the (Authors & People foreseeable future Publishers) without disabilities • So, integrate them into the process 29 29
  • 30. Improve the efficiency of customised publication & distribution. How we publish How we read Customising re-publisher: • Better re-publishing tools Efficient • More efficient process People Re-publication with and disabilities • Reduce global duplication Inclusive distribution of effort Mainstream • Remove barriers to an Publication Mainstream efficient global market People distribution • Help customers find the without of Accessible publications they want Publications disabilities Helps Special Libraries, and the creators and distributors of enhanced publications 30
  • 31. Anticipate customisation when originally published. How we publish How we read Original publisher: • Anticipates it will be Anticipate Efficient customised People customisation Re-publication – Starting with author with contract & tools and disabilities – Decision made early Inclusive distribution • Integrate customised Mainstream publishing into original Publication workflow Mainstream People – Deliver well structured file distribution early (e-pub) without of Accessible Publications disabilities Helps Special Libraries, and the creators and distributors of enhanced 31 publications
  • 32. Partnership with the Publishing Tools Creators How we publish How we read Standards: Publishing Publication: Distribution: Reading: Open & Technology Tools for A global Inclusive Reliable inclusive market Accessible Industry creation Technology The Publishing Technology Industry need to: • Provide authors & publishers with tools create inclusive publications. • That works with inclusive and specialist reading technology, for a great reading experience The Publishing Technology Industry want: • A global market for inclusive and assistive publishing technology. • Open, reliable, Technical standards • Expertise on inclusive publishing • Feedback from users. We are helping them achieve this 32
  • 33. …and Reading Technology Industries How we publish How we read Standards: Reading Publication: Distribution: Reading: Open & Technology Tools for A global Inclusive Reliable inclusive market Accessible Industry creation Technology The Reading Technology Industry: • Understand disabled peoples’ needs • Provide easy to use, inclusive and specialist reading technology. The Reading Technology Industry want: • A global market for inclusive and assistive reading technology. • Open, reliable, standards. • To be able to build interfaces (eg Braille keyboards) • Expertise on inclusive reading. • Feedback from users. But, it is not just about the technology... 33
  • 34. Standards are the key enabler, that the whole industry needs How we publish How we read Publication: Distribution: Reading: Publishing Tools for A global Inclusive Standards Technology inclusive market Accessible Industry creation Technology The DAISY Consortium is committed to : • Working with Standards organisations (eg W3C, ONIX, IDPF, ISO, etc.) • Developing equitable inclusive global standards. • Coordinating accessibility standards & laws to simplify inclusive publishing for all. • Providing technical expertise and resources. • Supporting global adoption. Supporting the development of inclusive standards for the global publishing and distribution industries: Influencing the standards bodies to make an efficient global marketplace 34
  • 35. Working with law makers and copyright bodies How we publish How we read Publishing Publication: Distribution: Reading: Laws and Technology Tools for A global Inclusive Copyright Industry inclusive market Accessible creation Technology Industry needs Common laws: Not different laws in different places. Need a global legal framework – Something we can all work to The DAISY Consortium is committed to working with partners for: • An inclusive equitable copyright regime that works for all stakeholders • The reform of global copyright to achieve an efficient global market for expensive customised publications • Removing barriers to equitable and efficient access with fair reward for authors Coordinating accessibility standards & laws to simplify inclusive publishing for all. Influencing the law makers and copyright bodies to make an efficient global marketplace 35
  • 36. Support disabled people to gain the skills, confidence and technologies they need • Collective action to lower cost of key custom reading technologies • Encourage & support inclusive design of mainstream reading tools • Supporting training and self help networks • Promoting the new ways of finding, buying, borrowing and reading
  • 37. Our goal is confident readers
  • 38. Strategic approach to inclusion 1. Deliver more mainstream publications with built -in accessibility: Reducing the need for custom publications 2. Improve efficiency of customised accessible re-publication & distribution, and integrate it into mainstream workflow 3. Improve publishing and reading technology to increase built in accessibility, efficiency of customisation & deliver better reading experience for all 4. Modernise copyright, legal & business frameworks to make system efficient 5. Support disabled people to gain the skills, confidence and technologies they need to get the best experience possible. How do we get there?
  • 39. Conclusion • Inclusive publishing is possible • Now is the time x An end to the frustration x • It benefits all • We have to grasp this opportunity • We have to work together to deliver it An end to the book famine 39
  • 40. Partnership solving the book famine • World Blind Union members • Authors’ organisations • WIPO • Publishers’ associations • Rights holder agencies • Standards organisations • Technology companies ...And of course, the DAISY Consortium 40
  • 41. Together we can Solve the book famine
  • 42. Solving the Book Famine A global partnership Thank you! Stephen King President DAISY Consortium: President@daisy.org Royal National Institute of Blind People: www.rnib.org.uk

Hinweis der Redaktion

  1. The e-Book Revolution: people with print disabilities are increasingly able to enjoy the same book at the same price and place as everyone else. How is this happening?
  2. FIRST, set the context Build up the story of the value chain, from the user backwards.
  3. FIRST, set the context Build up the story of the value chain, from the user backwards.
  4. FIRST, set the context Build up the story of the value chain, from the user backwards.
  5. FIRST, set the context Build up the story of the value chain, from the user backwards.
  6. FIRST, set the context Build up the story of the value chain, from the user backwards.
  7. FIRST, set the context Build up the story of the value chain, from the user backwards.
  8. FIRST, set the context Build up the story of the value chain, from the user backwards.
  9. FIRST, set the context Build up the story of the value chain, from the user backwards.
  10. FIRST, set the context Build up the story of the value chain, from the user backwards.