Personal branding is the process of differentiating oneself and standing out from others by identifying and communicating a unique value proposition. Recruiters and employers often look at applicants' social media profiles to get a sense of who they are, with 86% of recruiters reviewing profiles. An effective personal brand balances business and personal content, with about 70% business focused and 30% personal to create a memorable yet authentic online presence. Developing a personal branding strategy involves thinking about how to be confident, engage others in conversation, and showcase one's true self online.

1. by Jessica Miller-Merrell, SPHR

3. How do you want
to be remembered?

4. What is Personal Branding?
Describes the process by which individual
& entrepreneurs differentiate
themselves and stand out from the
crowd by identifying and articulating
their unique value proposition.
Me 2.0, Dan Schwabel

5. First Impressions

6. • 86% of recruiters are look at a job
seeker’s social profiles

8. Recruiters Use Social Media

9. Social Media Mullet
Business is the front. Party in the
back.

10. Social Media Mullet
70% Business in the front. 30% Party
in the back

12. What does your BRAND say about YOU?

13. I Can See You

14. Be Memorable
• Think (Social Media Mullet)
• Create Conversation Strategy
• Confident
• Never Meet a Stranger
• Be YOU

15. Google Me
Jessica Miller-Merrell
jessica@xceptionalhr.com
(405) 293-2564
www.blogging4jobs.com
@Blogging4Jobs