7 SEO Tips for Recruiting & Posting Job Openings
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Search Engine Optimization and Pay Per Click can be effective strategies to target and reach specific job seekers using Google's search and optimization. Learn how to recruit, hire and reach job seekers using SEO and online job posting strategies to optimize your job postings. Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR cert credits free.
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7 SEO Tips for Recruiting & Posting Job Openings
- 1. #hrsolutions
- 2. Get HRCI Recert Credits • Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR cert credits free.
- 3. Our Panelists Carrie Corbin @thealphafemme Katie Pfledderer @directemployers Created by Blogging4Jobs Created by Blogging4Jobs Jessica Miller-Merrell @blogging4jobs #hrsolutions #hrsolutions #hrsolutions
- 4. 7 SEO Strategies to Hire Better There are 226,000,000 searches for the word „jobs‟ globally each month. Created by Blogging4Jobs Created by Blogging4Jobs #hrsolutions #hrsolutions #hrsolutions
- 5. What is SEO? ORGANIC SEARCH PAID SEARCH PAID SEARCH Created by Blogging4Jobs Created by Blogging4Jobs • SEO or Search Engine Optimization using keyword & link strategy to make your content found #hrsolutions #hrsolutions #hrsolutions
- 6. SEO Definitions Search Engines = Web sites that “index” web pages to produce search results based on keywords. Aggregators = Vertical search engines for jobs More definitions at http://b4j.co/SEO-defined Created by Blogging4Jobs Created by Blogging4Jobs #hrsolutions #hrsolutions #hrsolutions
- 7. #1: Job Seeker Behavior job seekers are different… Created by Blogging4Jobs Created by Blogging4Jobs #hrsolutions #hrsolutions #hrsolutions
- 8. Job Seekers & Search • Targeted User Content: Quality vs. Quanity • Social Media is the largest segment of internet use • Mobile also a factor Created by Blogging4Jobs Created by Blogging4Jobs #hrsolutions #hrsolutions #hrsolutions c
- 9. #3: Job Titles & Descriptions • Carrie has examples here too. • Job descriptions and job titles. • Targeted keyword searches from search engines. • Should include keywords but don’t overdo. Google will penalize. Created by Blogging4Jobs Created by Blogging4Jobs #hrsolutions #hrsolutions #hrsolutions
- 10. #4: Career Page Urls & Domains Search engines send out spiders that "crawl" the Internet www.domain.com/ domain.com www.domain domain.com/index.html But the spider sees 4 separate pages Created by Blogging4Jobs Created by Blogging4Jobs #hrsolutions #hrsolutions #hrsolutions
- 11. Google Job Query for “indianapolis jobs” Created by Blogging4Jobs Created by Blogging4Jobs #hrsolutions #hrsolutions #hrsolutions
- 12. Bing Job Query for “indianapolis jobs” Created by Blogging4Jobs Created by Blogging4Jobs #hrsolutions #hrsolutions #hrsolutions
- 13. More About Bing & “Indianapolis jobs” • Page 14 • www.indianapolisairport.com/em ployment_business • www.redorbit.com/news/science/ 20796/clarian...indianapolis_labor atory • www.wyndhamjobs.com/indiana polis • www.zapconnect.com/hsps/index .cfm/fuseaction/hsps_detail/id_hs p/.. • towniejobs.com/jobs/Indiana/Mar ion/Indianapolis • www.hcpro.com/content/202824. pdf • www.indianapoliscnajobs.com • jobs.nike.com/indianapolis-jobs Created by Blogging4Jobs Created by Blogging4Jobs #hrsolutions #hrsolutions #hrsolutions
- 14. What to include in the URL Job seekers most often search by location. • Each location page should include location name in the Title "Jobs in Indianapolis” • http://indianapolis.jo bs or companyname.com/ careers/jobs/indiana polis Created by Blogging4Jobs Created by Blogging4Jobs #hrsolutions #hrsolutions #hrsolutions
- 15. What to include in URL structure Similar approach can be taken with job category, job title A Hologic page for field service engineer listings Created by Blogging4Jobs Created by Blogging4Jobs #hrsolutions #hrsolutions #hrsolutions
- 16. What to include in URL structure Job category, job title & company Google Search Results for “IHG customer service jobs” Created by Blogging4Jobs Created by Blogging4Jobs #hrsolutions #hrsolutions #hrsolutions
- 17. #2: Meta Tagging &Keywords Carrie has slides for this. Created by Blogging4Jobs Created by Blogging4Jobs #hrsolutions #hrsolutions #hrsolutions
- 18. Domain Extensions .gov – Only government run websites http://www.dol.gov/ Department of Labor .mil – Only for use by the US military http://www.army.mil/ .edu – Educational websites http://cms.bsu.edu/ Ball State University .org – Non-profit organizations/non-commercial entities http://www.unicef.org/ .com – #1 choice for most webmasters, any type of website “commercial” in nature http://www.facebook.com .jobs - Restricted to employment-related sites, verified job content http://veterans.jobs/ Created by Blogging4Jobs Created by Blogging4Jobs #hrsolutions #hrsolutions #hrsolutions
- 19. Domain Extensions Impact SEO NO… except for country codes. Country code domains will not rank as well in other countries. For instance, a career related .us site will not rank as highly in other countries as a career related .com site. .ca .it .us .ru .in .ng .jp .ao .br Created by Blogging4Jobs Created by Blogging4Jobs .za .au #hrsolutions #hrsolutions #hrsolutions
- 20. #6: RSS Feeds & Hash Tags Created by Blogging4Jobs Created by Blogging4Jobs #hrsolutions #hrsolutions #hrsolutions
- 21. More About RSS Really Simple Syndication • RSS feeds on a career site enables job seekers to stay informed of company job openings. • Job feeds distribution automated to social networks • Feed headline important on social distribution because of limited space. Some providers charge for setting up job feeds, but be weary of those fees. DirectEmployers Member companies can pull various targeted job feeds from their .JOBS microsites at no charge. Created by Blogging4Jobs Created by Blogging4Jobs #hrsolutions #hrsolutions #hrsolutions
- 22. #5: Social Media & Multimedia • AT&T YouTube Channel screenshot • YouTube as a search engine, transcripts & description with call to action also important. • Specifically Twitter & YouTube Created by Blogging4Jobs Created by Blogging4Jobs #hrsolutions #hrsolutions #hrsolutions
- 23. Planning Social Media Created by Blogging4Jobs Created by Blogging4Jobs #hrsolutions #hrsolutions #hrsolutions
- 24. #7: Linkbacks • Content syndication and content sharing. • Linking to is the new Internet referral. • Where microsites are really impactful. Created by Blogging4Jobs Created by Blogging4Jobs #hrsolutions #hrsolutions #hrsolutions
- 25. Linkbacks Continued Created by Blogging4Jobs Created by Blogging4Jobs #hrsolutions #hrsolutions #hrsolutions
- 26. Holistic Approach Created by Blogging4Jobs Created by Blogging4Jobs #hrsolutions #hrsolutions #hrsolutions
- 27. Questions? Created by Blogging4Jobs Created by Blogging4Jobs #hrsolutions #hrsolutions #hrsolutions
- 28. Learn more about . . . • Carrie Corbin at www.linkedin.com/in/carriecorbin • Katie Pfledderer at www.linkedin.com/profile/view?id=485334 1 • Jessica Miller-Merrell at www.blogging4jobs.com/about Created by Blogging4Jobs Created by Blogging4Jobs #hrsolutions #hrsolutions #hrsolutions
- 29. More SEO Resources • More definitions http://b4j.co/SEO-defined • Data Robot Direct Employers Blog http://b4j.co/data-robot Created by Blogging4Jobs Created by Blogging4Jobs #hrsolutions #hrsolutions #hrsolutions
- 30. Get HRCI Recert Credits • Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR cert credits free. Created by Blogging4Jobs Created by Blogging4Jobs #hrsolutions #hrsolutions #hrsolutions
Editor's Notes
- Job seekers are different, and when hiring for a broad spectrum of employees as AT&T does, we need to ensure we reach candidates where they live, work and play. We focus on the digital universe – both online and in the mobile environment, as we know that it’s faster, more cost effective and typically provides a higher quality candidate. Offline strategies such as print, broadcast and events still have their place for certain markets and functions. Our digital strategy supported by traditional media where needed provides for a multi-faceted, robust and targeted strategy designed to reach and engage all of our target audiences. And where and how we advertise isn’t random…
- There are many other factors as we’ve discussed. One thing to keep in mind is location. In my screen shot you will see in the left column that Google recognizes that I’m in Indianapolis, so chances are my results for this query may be different than someone doing the same search in Florida.
- There are many other factors as we’ve discussed. One thing to keep in mind is location. In my screen shot you will see in the left column that Google recognizes that I’m in Indianapolis, so chances are my results for this query may be different than someone doing the same search in Florida.
- Like Google, you can see how Bing’s search results farther out have key words from our query farther left of right in most cases.
- The same approach can be taken with job category, state or job title. (with title reiterate the advantage of using the keyword tool so that companies use titles job seekers are searching for vs. internal company job titles) Including keywords in the page URL can also be useful – but again be sure to leverage the keyword tool and avoid using company jargon
- For example, IBM uses IBM.comfor all of their online content. However, if a candidate searches “IT sales jobs,” it is highly unlikely that Google will present IBM.comas a relevant result, especially if their jobs cannot be seen by search engines. What if IBM had a subset of its listings available on ibm-itsales.jobsthat Google could find? Not only do the most critical keywords appear right in the domain, but they are also found within the content of the pages making them easy to index and incredibly RELEVANT as a result. The objective is to not only appear in the search results, but to rank as highly as possible to be seen by job seekers who are not looking specifically for you.
- 1% create content and 9% comment with in the community via Jake Neilson, P.h.D a web usability consultant
- .net, .info, .co, .mobi, .me.Recently, ICANN how announced the ability to apply to introduce and operate new Top-Level Domains. More info to be shared on June 13 (note this is the day before the webinar).
- Matt Cutts, the head of Google’s web spam team, has said many times on his blog and elsewhere that domain extensions do not affect SEO. The reason for choosing a certain domain extension should be based on other non-SEO factors. For instance, .com sites are easier to remember because they are the standard extension. However, .org sites are sometimes viewed as being more trustworthy. Don’t base your decision when choosing your domain extension simply on some SEO misconception. Rather, focus on getting your keyword in your domain, purchase the more affordable option, or the one that you believe your visitors will trust and like most.