Pakistanis believe in innovative advertising.

1. Rail Boggy Advertising
Pakistan Railways
Over 70 million Pakistanis
travel by train annually.
Pakistan Railways is a
passenger and business
friendly state owned for-profit
organization. It is improving
itself to cater better services.
Revenues for Pak Railways
Pakistan Railways can generate annual
income by offering “Rail Boggy
Advertising”. As a pilot project, it can
offer Khyber Mail or Khushal Khan
Khattak Mail for Rail Boggy Advertising
in collaboration with a registered
advertising agency.

2. Potential Customers
 Unilever Pakistan
 U Microfinance Bank
 USAID
 UNDP
 National AIDS Control Program
 Polio Campaign
 Alf Ilan
 Telenor Pakistan
Advertisers’ Stake
Ad agencies can utilize this
media to engage customers for
their clients, national and
MNCs. Innovative ad agencies
should be proactive to harness
this media.

3. Mode of Advertising
2 x 3 feet board
Backlit – Plastic
(Inside each boggy beside entry door)
Advertising message/s will be
approved by Marketing Department
of Pakistan Railways.
Request to Minister
Federal Minister for Railways is
requested to grant “Rail Boggy
Advertising” contract to an
advertising agency for the pilot
phase of one year.
Sajid Imtiaz: Bureau Chief Islamabad, Daily Porihyo