4. Discussion
Q: Is brand management a science?
A: Brand management is a science and
art.
Q: Will sales of Volvo Trucks increase
worldwide?
A: Definitely but we have to observe sales
in 2014.
Q: Who produced this TV Commercial?
A: Forsman & Bodenfors developed this
TVC for Volvo Trucks in 2013.
Q: Will this presentation increase interest
in people?
A: It defines core values of a brand and
how established brand use model for
marketing, advertising and PR.
Key Credits
Sajid Imtiaz, Expert Member CDKN, Economic
Advisor shortlisted, British High Commission in
Islamabad
Visuals: Google
Feedback: sajedimtiaz@hotmail.com