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Brand
Strategic
Positioning
Values
Image
Prowess
Balance
Image
Engine Efficiency
Reverse Steering
Ace Engineering
Discussion
Q: Is brand management a science?
A: Brand management is a science and
art.
Q: Will sales of Volvo Trucks increase
worldwide?
A: Definitely but we have to observe sales
in 2014.
Q: Who produced this TV Commercial?
A: Forsman & Bodenfors developed this
TVC for Volvo Trucks in 2013.
Q: Will this presentation increase interest
in people?
A: It defines core values of a brand and
how established brand use model for
marketing, advertising and PR.
Key Credits
Sajid Imtiaz, Expert Member CDKN, Economic
Advisor shortlisted, British High Commission in
Islamabad
Visuals: Google
Feedback: sajedimtiaz@hotmail.com

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Basics of Branding

  • 4. Discussion Q: Is brand management a science? A: Brand management is a science and art. Q: Will sales of Volvo Trucks increase worldwide? A: Definitely but we have to observe sales in 2014. Q: Who produced this TV Commercial? A: Forsman & Bodenfors developed this TVC for Volvo Trucks in 2013. Q: Will this presentation increase interest in people? A: It defines core values of a brand and how established brand use model for marketing, advertising and PR. Key Credits Sajid Imtiaz, Expert Member CDKN, Economic Advisor shortlisted, British High Commission in Islamabad Visuals: Google Feedback: sajedimtiaz@hotmail.com