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The State of Grantseeking and
Its Implications for Grant Professionals
Grant Professionals Association
Conference 2013
Dahna Goldstein
Founder and CEO

11/21/2013

1
Introductions

11/21/2013

2
The State of the Nonprofit Sector

11/21/2013

3
The new normal

Giving USA 2013 Highlights
11/21/2013

4
Service demand is increasing

Nonprofit Finance Fund, 2013 State of the Nonprofit Sector Survey
11/21/2013

5
Majority of organizations not able to
meet demand

Nonprofit Finance Fund, 2013 State of the Nonprofit Sector Survey
11/21/2013

6
Overall giving is increasing slightly

Blackbaud Index, September 2013 Data
11/21/2013

7
A majority of organizations reported
increased donations

Nonprofit Research Collaborative, Winter 2013
11/21/2013

8
Which is an improvement over last year

Nonprofit Research Collaborative, 2012
11/21/2013

9
And a more significant
improvement over the prior year

Nonprofit Research Collaborative, Late Fall 2011 Fundraising Study
11/21/2013

10
2012 saw greater giving growth

11/21/2013

11
Organizations’ overall fundraising
success varied by size

11/21/2013

12
…and by issue area

11/21/2013

13
Organizations are feeling optimistic

11/21/2013

14
But they have felt optimistic before

11/21/2013

15
More organizations met their
fundraising goals in 2012

11/21/2013

16
The State of Grantseeking

11/21/2013

17
Government grants are a relatively small
percentage of overall fundraising

Urban Institute, The Nonprofit Sector in Brief: Public Charities, Giving, and Volunteering, 2013
11/21/2013

18
Foundation grants are an even smaller
percentage

Giving USA 2013
11/21/2013

19
Grants are over a quarter of funding for
42% of nonprofits

11/21/2013

20
Mid-sized organizations rely most
heavily on grants as funding source

11/21/2013

21
State of Grantseeking

11/21/2013

22
Government funding has decreased

11/21/2013

23
Foundation assets are recovering

2012 Council on Foundations – Commonfund Study of Foundations
11/21/2013

24
But foundation giving is expected to
stay relatively flat this year

Foundation Center – Foundation Focus 2013
11/21/2013

25
Competition for funder dollars is intense
• “We have seen federal funding be drastically
reduced for human services. We also see a greater
competition for local grants and resources. ”
• “Our challenge is finding additional funding to
reduce dependency on state dollars. ”
• “Due to the economic conditions, fewer funds are
available and therefore the competition for funds is
greater. Our location limits the number of agencies
to apply to, other than the federal agencies.”

11/21/2013

26
Private foundation grants remain the
most frequent funding source

11/21/2013

27
Private foundation grants are the largest
source of total funding

11/21/2013

28
Private foundations were also the source
of the largest grant

11/21/2013

29
The sources of largest grants vary by
organization budget size

11/21/2013

30
11/21/2013

31
11/21/2013

32
Organizations continue to submit
many requests to grantors

11/21/2013

33
…and continue to get grant awards

11/21/2013

34
Organizations rely on different people
to engage in grantseeking activities

11/21/2013

35
Most organizations get grants
under $100,000

11/21/2013

36
Small Organizations

11/21/2013

37
Medium organizations

11/21/2013

38
Large organizations

11/21/2013

39
Grant award sizes stayed the same
or increased

11/21/2013

40
…but that hasn’t been consistent

11/21/2013

41
Organizations submitted the same
number or more grant requests

11/21/2013

42
Which resulted in increased numbers of
grants for 30%

11/21/2013

43
Trends over past 2 years

11/21/2013

44
Service area impacted sources of
largest grant award

11/21/2013

45
11/21/2013

46
Organizations face both internal and
external grantseeking challenges

11/21/2013

47
11/21/2013

48
Greatest challenges vary by organization size

11/21/2013

49
Project Streamline, addressed to
funders, identified challenges
•
•
•
•
•
•
•
•
•
•

Enormous variability
Requirements that aren’t “right sized”
Insufficient net grants
Outsourced burdens
Trust undermined
Reports on a shelf
Fundraising gymnastics
Due diligence redundancy
Double edged swords
Time drain for grantmakers, too

11/21/2013

50
How does this resonate with your
experience?

11/21/2013

51
Implications for grant professionals
• Economic conditions are not necessarily
greatest challenges, but have a lasting
impact
• Manage relationships with existing
funders
• Don’t assume that this year’s funder will
be next year’s funder
• Address specific guidelines (goes without
saying, but…)
• Speak directly to funder’s mission
11/21/2013

52
Implications for grant professionals
• Impact of government funding
reductions isn’t over
• Diversify
• Focus on basics
• Grant trends can inform strategy and
prospecting

11/21/2013

53
Focus
• On developing and cultivating
relationships
• On grantwriting fundamentals
• On high ROI prospects – and issues
that matter to them
• On net positive grants

11/21/2013

54
Net Grant Calculation

Amount of awarded grant
Total grant cost
Net Grant

11/21/2013

55
Total Grant Cost
Time spent researching opportunity
+ Time spent preparing proposal
+ Time spent
corresponding/communicating/meeting
with funder
+ Time spent on compliance and reporting
ALL
* Cost of salary/salaries of people involved
in process
11/21/2013

56
Total Grant Cost Calculation Starting Points
• Average time spent on grant proposal creation = 27.45
hours (median 20 hours)
• Average time spent reporting = 20.48 hours (median 10
hours)
• Median salary for a development director = $95,631
• Hourly = $55 (assuming 35 hour work weeks, 2 weeks
vacation)
• Over $1,500 to apply for grant, over $1,100 to report
Note: these numbers are for foundation grant
applications/reports (from Center for Effective Philanthropy).
Government numbers are higher.
11/21/2013

57
There is an increased need for grant
professionals
• Experienced grantwriters = higher ROI
• Opportunity for consultants

11/21/2013

58
…but corresponding stress on
ability to pay
• New hires are not in the cards for
many organizations
• Many don’t have the cash flow to pay
consultants

11/21/2013

59
Organizations remain optimistic
about the next six months

11/21/2013

60
A bit about PhilanTech

• Research
• Relationships
• History

• Deadlines
• Reuse information

Find

Report
• Deadlines
• Reuse information

11/21/2013

Apply

Receive
• Tracking
• Requirements

61
11/21/2013

62
“Ugliest” Grant Tracking
Spreadsheet Contest

Go to http://bit.ly/UglySpreadsheet to enter
11/21/2013

63
Questions?
Dahna Goldstein
dahna@philantech.com

11/21/2013

64

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The State of Grantseeking and Its Implications for Grant Professionals

Hinweis der Redaktion

  1. Percentage of responding organizations reporting change in charitable receipts by NTEE code, 2012 compared with 2011Education and human services fared wellHealthInternational and public society orgs less so
  2. In 2012, 63% of responding organizations said they met their fundraising goals, compared to 59% in 2011In 2011, 59 percent of responding organizations said they met their fundraising goal.Among respondents, 59 percent had increased their goal over the 2011 goal, 29 percenthad the same goal in the two years, and 12 percent lowered their goal for 2012 compared to 2011Of those that increased their goal, 77% met the new fundraising goal; only 33% of those that lowered their fundraising goal met that lower goalSmaller organizations are less likely to meet goalsThe number of paid staff focused on fundraising, with more paid staffassociated with a greater probability of reaching goal (the maximum for paidstaff was “5 or more”). Years of experience of the person most responsible for fundraising, with moreyears of experience associated with reaching goal, independent oforganizational size. The organization’s size (based on expenditures), which also correlates withfundraising staffing levels.compared with 2010.Similar in grantseeking