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2010 | Awareness Particpation Webinar

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Dachis Group
Dachis Group

Peter Fasano's presentation on Sept 29th, 2010 on Social Architecture and Activating Your Hive: Preparing for Distributed Social Media Participation.

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Preparing for Distributed Social Media Participation September 29, 2010
Agenda Overview of your Social Architecture Defining your managed social outlets Distributed workforce participation Professional participation in Social Media Identity planning Integrated communications planning Meeting the messaging and media needs of your markets and business partners  
Social Architecture: Overview
Social Media Communications and Marketing has focused on campaigns reaching the influencers ... What does it take to move beyond campaigns to an integrated social business approach? Photo Credit: Old Spice by Procter & Gamble
Do you have a plan that scales to the community engagement demands of 52 weeks? ,[object Object],[object Object],[object Object],[object Object],MKTG/PR Partners Legal IT Agency
Social business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Architecture Ecosystem 6 Earned Media Socially Calibrated com Other Social Leased Social Mobile Widgets Search Reviews Location Integrated Digital Media
Distributed workforce participation Professional participation in Social Media + Identity planning
Identity Planning ,[object Object],[object Object],[object Object],[object Object],Social Customer Engagement Team Workforce Partners Business Partners
Are your contributors people or avatars?
What are your standards?
How do you curate or inventory your brand participants?
What is the right balance for your brand? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Does everyone need to be an admin? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image Credit: Heather Showstead
Learnings: Distributed participation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Architecture in practice Integrated communications Meeting the messaging and media needs of your markets and business partners Meeting the messaging and media needs of your markets and business partners Meeting the messaging and media needs of your markets and business partners
Think like a product manager ,[object Object],[object Object],[object Object],[object Object]
Customer expectation of brand context ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Workforce Collaboration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Partner Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Learnings: Social Architecture in practice ,[object Object],[object Object],[object Object],[object Object],[object Object]
Q & A
Thank you! Peter Fasano [email_address] @pfasano +1 512 275 7825

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2010 | Awareness Particpation Webinar

  • 1. Preparing for Distributed Social Media Participation September 29, 2010
  • 2. Agenda Overview of your Social Architecture Defining your managed social outlets Distributed workforce participation Professional participation in Social Media Identity planning Integrated communications planning Meeting the messaging and media needs of your markets and business partners  
  • 4. Social Media Communications and Marketing has focused on campaigns reaching the influencers ... What does it take to move beyond campaigns to an integrated social business approach? Photo Credit: Old Spice by Procter & Gamble
  • 5.
  • 6.
  • 7. Social Architecture Ecosystem 6 Earned Media Socially Calibrated com Other Social Leased Social Mobile Widgets Search Reviews Location Integrated Digital Media
  • 8. Distributed workforce participation Professional participation in Social Media + Identity planning
  • 9.
  • 10. Are your contributors people or avatars?
  • 11. What are your standards?
  • 12. How do you curate or inventory your brand participants?
  • 13.
  • 14.
  • 15.
  • 16. Social Architecture in practice Integrated communications Meeting the messaging and media needs of your markets and business partners Meeting the messaging and media needs of your markets and business partners Meeting the messaging and media needs of your markets and business partners
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. Q & A
  • 23. Thank you! Peter Fasano [email_address] @pfasano +1 512 275 7825