1. SQL Server Testing Infrastructure on
Windows Azure
David J. Rosenthal
President & CEO, Atidan
February 4, 2014
MTC, Malvern PA

5. Virtualization
Identity
Development
Data
Platform
DevOps
and mgmt

7. 7

9. 9

10. 10

12. kr
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TL
$
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$
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$
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15. vpn

16. Your Datacenter

17. 1 A large US insurance company and the world’s largest accounting firm realized ~40% cost savings and 30X faster infrastructure provisioning times by moving SQL Server application testing to Windows Azure

19. Windows Azure
Hyper-V
VHD
Saved
Disk State
Deploy
Sandbox SQL Server VMs
Leverage existing skillset to
move test/dev to cloud
Test/Dev VMs in the cloud
Azure Storage
Connectivity with on-premises
data and applications
Common identity
VPN
Tunnel
On-premises
Dispersed Teams
Common dev tools and
frameworks for on-premise &
cloud
Accessed by a geographically
dispersed team

20. Pain
Impact
Cost
• Approx. 40% reduction in cost1 by
doing SQL Server testing on
Windows Azure vs. on-premises
Time to
Market
• 20-30 times faster infrastructure
provisioning1 on Windows Azure
(provisioning time reduced from
days to minutes)
1 A large US insurance company and the world’s largest accounting firm realized ~40% cost savings and 30X faster infrastructure provisioning times by moving SQL Server application testing to Windows Azure

21. 53% cost savings2
Azure Services
• 55 VMs: 20 medium, 22 extra large, 13 A7
• 35 TB LR storage
• 35 TB zone 1 egress, 5 VPN connections
2Note:
Assumptions have been sourced from public data sources including www.dell.com and www.hp.com and third party reports including Simpson, Nik. “Counting the cost of the Elephant in the Data Center.” Burton Group
(2009). The savings quoted in the slides are actually quite conservative (e.g., we assume on-premises infrastructure is 100% utilized, assume a very power-efficient on-premises data center). Also, we are using EA Level A
pricing to arrive at these numbers. For specific information on customer discounting levels, contact your partner account manager.

22. Single point of support
for infrastructure, OS,
services, application

Enterprise Credibility
Private and Public Cloud
End to End Offering
Microsoft
Account Team
Relationship
Infrastructure (IaaS) and
Applications (PaaS)
SharePoint, SQL Server
and Windows Server run
best on Windows Azure

23. Customer
Commits
Upfront
Commitment*
Promotional
Credit **
Starter
Offers
StorSimple
Offers
StorSimple
Deployment
Funds ****
$100K
$8,000
$200K+
$20,000
Added to $50K in
Windows Azure
account
AND
Starter
Deployment
Funds ***
$50K
$2,500
$25K
$4,000
Engagement
Added to $100K in
Windows Azure
account
Added to $200K in
Windows Azure
account
$9,000
$14,000
$22,000
Engagement
Engagement
Engagement
$2,000
Remote Install
OR
$4,000
Onsite Install
$2,000
Remote Install
OR
$4,000
Onsite Install
$2,000
Remote Install
OR
$4,000
Onsite Install
* Customer can combine revenue commit with the purchase of Standard or Pro-Direct support plans to meet the Upfront commitment.
** Promotional Credit available until June 30, 2014; any promotional credit remaining at the end of annual subscription term will expire; one bonus per qualifying enrollment per customer.
*** Starter Deployment Funds available until March 31, 2014; third party partner reimbursement provided up to 4 months after date of Windows Azure purchase; funds paid directly to
qualified third party partner; one offer per qualifying enrollment per customer; deployment funding is not stackable.
**** StorSimple Deployment Fund includes deployment via a qualified partner; $4,000 per appliance for onsite installation, or $2,000 per appliance for remote installation paid directly to the
partner. Partner deployment offer available until March 31, 2014; partner reimbursement provided up to 4 months after date of Windows Azure purchase; maximum of up to 6 appliances;
one offer per qualifying enrollment per customer; offer cannot be broken up or combined with other deployment offers.

24. Background
Fortune 500 Investment and Insurance Company
>$25 Billion revenue in 2012
Objectives
Reduce costs of maintaining testing infrastructure
Shorten setup and cycle time for application testing
Pain Points
Aggressive date to complete application compatibility
testing for SQL Server 2012
Existing outsourcer unable to accelerate application
migration

25. Solution
“Outsource” testing
environment to Azure IaaS
VPN to connect Azure VMs
with on-premises DC
Benefits
Expedited testing to meet
deadline
Consolidated SQL Server
licenses and achieved
compliance
Higher agility with cost
savings

26. azure@Atidan.com
1-215-825-5045