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Cyril Dorsaz, swissnex San Francisco
Niccolo Iorno, swissnex Boston
September 2013
Put Your Startup On Steroids!
Gain an advantage by plugging into the US ecosystem 
Agenda
1.Why we should look at the USA?
2.Presentation of the main startup hubs:
-Boston
-Silicon Valley
-New York
3.How to leverage the US ecosystem?
-Going Alone
-Going with an US accelerator
-Going with the CTI - Market Entry CAMP
4.Questions
Why we should look at the USA?
(1) USA: access to skills
‣Access to talents & expertise
‣Access to mentors
(2) USA: access to distribution
‣300 millions of consumers
‣Access to big companies
‣Medias
‣Conferences
(3) USA: access to money
‣Strong VC & angels community
‣Access to crowdfunding platforms
‣Big Exit Market
Leverage the US ecosystem
‣Get access to skills
‣Get access to distribution
‣Get access to money
Boston
Boston - why
‣Academic hub
‣Leadership in Life Sciences
‣Mature startup culture
Boston - the startups
‣Accelerators: TechStars, MassChallenge,
Healthbox Boston
‣Co-working space: Cambridge Innovation
Center, Learn Launch, Lab Central
Boston - education & community
‣Jeff Busgang, Flybridge Capital
‣Todd Foley, MPM Capital
‣Fred Destin, Atlas Ventures
‣Paul Mader, Highland Capital
‣John Flint, Polaris ventures
‣Noubar Afeyan, Flagship Ventures
Boston - the money
Boston - meetups & events
‣Biopharm America
‣Venture cafe
‣Global cleantech meetup
‣BIO
‣Access to pool of talents
‣Tight bonds with Europe
‣Strong Academic Campuses
‣Close to Washington
‣Difficult access to specific communities
‣East coast
Boston - pros & cons
Silicon Valley
Silicon Valley - why
‣World epicenter of innovation
‣Access to role models
‣Easy to find mentors
‣Funding: 11B$, 1176 deals, 41% USA
Silicon Valley - the startups
Silicon Valley - education & community
‣Accelerators: YC, 500 startups, Lemnos Labs,
RockHealth, SkyDeck
‣Co-working space: RocketSpace, Runway,
Parisoma, General Assembly
‣Dave McClure - 500 startups
‣Toni Schneider - True Ventures
‣Jeff Clavier - Softtech VC
‣Nicolai Wadstrom - Bootstraplabs
‣Naval Ravikant - AngelList
Silicon Valley - the money
Silicon Valley - meetups & events
‣Launch conference
‣Health Innovation Summit
‣Demo Conference
‣Drinks Entrepreneurs
‣SF New Tech
‣VLAB Bay Area
‣General Assembly Workshops
‣Game Developers Conference
‣Access to top expertise
‣Built for entrepreneurs
‣Money
‣Closed ecosystem
‣Huge competition
‣SF is becoming expensive
Silicon Valley - pros & cons
List of vcs & angels: http://twitter.com/#!/Scobleizer/venture-
capitalists
Map of SF startups: http://map.innovatesf.com
https://www.startupdigest.com
https://www.quora.com/What-are-the-best-coworking-spaces-in-
San-Francisco
Silicon Valley - find out more
New York
New York - why
‣Epicenter of the media, finance, advertisement
and fashion industry
‣Big companies are looking for innovative
startups
‣Support from the city to foreign startups
‣Funding: 2.4B$, 401 deals, 9% USA
New York - the startups
‣Accelerators: TechStars, New York Seed Start,
ERA
‣Co-working space: General Assembly, We Work
Labs, Fueled Collective
New York - education & community
‣Fred Wilson, Union Square Venture
‣Chris Dixon, Founder Collective
‣Eric Hippeau, Lerer Venture
‣Alan Patricof, Greycroft Partners
‣Danny Schultz, DFJ Gotham
‣Roger Ehrenberg, IA Ventures
New York - the money
‣New York Tech meetup
‣Digital Dumbo Brooklyn
‣Likemind NYC
‣Uncubed
‣Ignite nyc
‣99U Conference
New York - meetups & events
‣Diversity of industries
‣Access to capital
‣Active tech community
‣The city is expensive
‣Very stressful environment
‣Startup entrepreneurs are not hype
New York - pros & cons
http://www.garysguide.com
https://www.startupdigest.com
http://www.meetup.com/cities/us/ny/new_york/
http://fr.slideshare.net/schlaf/guide-to-nyc-techv3
New York - find out more
How?
Alone
‣Spend 2-4 weeks
‣Stay with with Airbnb host
‣Attend events & meetups
‣Require lot of preparation
‣Limited knowledge of the market
‣Difficulties to prioritize
‣No network
‣Get access to network, mentors,
expertise, community, investors
‣It’s feasible!
‣The competition is huge!
‣Be ready to share
US accelerators
CTI Market Entry Camp
‣For CTI startups
‣Up to 3 months in start-up hub of your choice
‣Feedback from customers, partners & investors
‣Expert coaching & workshop hours
‣Weekly 1-on-1 milestones tracking + coaching
‣Access to desk and office infrastructure
‣Stipend
Market Validation Camp (new!)
Test your product and business model
‣Early Stage Start-ups
‣Prototype, Ready for feedback
‣1 month immersion
‣Up to CHF 4000 stipend
Market Entry Camp
Acquire customers & partners, hire collaborators
‣Close to- or post- CTI label companies
‣Initial Market Traction
‣2-3 months program
‣Up to CHF 8000 Stipend
FACTS
‣Over 150 startups served since 2006
‣25 CTI startups hosted since 2011
FACTS
Eligibility and Application
‣Get the support of your CTI coach
‣Contact the swissnex team
‣Examination on a rolling basis
‣Selection based on maturity, milestones and
scalability to foreign market
Visa
‣ESTA - visa waiver: 90 days
‣B1: business visa: 6 months
‣E1: Treaty Trader
‣E2: Treaty Investor
‣L1A/B: Intracompany Transfer
‣H1B: Specialty Occupation
‣O-1: Extraordinary ability
Fundraising webinars
‣ http://www.youtube.com/playlist?
list=PL8BXDz7nZGH8hyx5Y1s71WrQaN5uYFHsk

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Put your startup on steroids

  • 1. Cyril Dorsaz, swissnex San Francisco Niccolo Iorno, swissnex Boston September 2013 Put Your Startup On Steroids! Gain an advantage by plugging into the US ecosystem 
  • 2. Agenda 1.Why we should look at the USA? 2.Presentation of the main startup hubs: -Boston -Silicon Valley -New York 3.How to leverage the US ecosystem? -Going Alone -Going with an US accelerator -Going with the CTI - Market Entry CAMP 4.Questions
  • 3.
  • 4. Why we should look at the USA?
  • 5. (1) USA: access to skills ‣Access to talents & expertise ‣Access to mentors
  • 6. (2) USA: access to distribution ‣300 millions of consumers ‣Access to big companies ‣Medias ‣Conferences
  • 7. (3) USA: access to money ‣Strong VC & angels community ‣Access to crowdfunding platforms ‣Big Exit Market
  • 8. Leverage the US ecosystem ‣Get access to skills ‣Get access to distribution ‣Get access to money
  • 10. Boston - why ‣Academic hub ‣Leadership in Life Sciences ‣Mature startup culture
  • 11. Boston - the startups
  • 12. ‣Accelerators: TechStars, MassChallenge, Healthbox Boston ‣Co-working space: Cambridge Innovation Center, Learn Launch, Lab Central Boston - education & community
  • 13. ‣Jeff Busgang, Flybridge Capital ‣Todd Foley, MPM Capital ‣Fred Destin, Atlas Ventures ‣Paul Mader, Highland Capital ‣John Flint, Polaris ventures ‣Noubar Afeyan, Flagship Ventures Boston - the money
  • 14. Boston - meetups & events ‣Biopharm America ‣Venture cafe ‣Global cleantech meetup ‣BIO
  • 15. ‣Access to pool of talents ‣Tight bonds with Europe ‣Strong Academic Campuses ‣Close to Washington ‣Difficult access to specific communities ‣East coast Boston - pros & cons
  • 17.
  • 18. Silicon Valley - why ‣World epicenter of innovation ‣Access to role models ‣Easy to find mentors ‣Funding: 11B$, 1176 deals, 41% USA
  • 19. Silicon Valley - the startups
  • 20. Silicon Valley - education & community ‣Accelerators: YC, 500 startups, Lemnos Labs, RockHealth, SkyDeck ‣Co-working space: RocketSpace, Runway, Parisoma, General Assembly
  • 21. ‣Dave McClure - 500 startups ‣Toni Schneider - True Ventures ‣Jeff Clavier - Softtech VC ‣Nicolai Wadstrom - Bootstraplabs ‣Naval Ravikant - AngelList Silicon Valley - the money
  • 22. Silicon Valley - meetups & events ‣Launch conference ‣Health Innovation Summit ‣Demo Conference ‣Drinks Entrepreneurs ‣SF New Tech ‣VLAB Bay Area ‣General Assembly Workshops ‣Game Developers Conference
  • 23. ‣Access to top expertise ‣Built for entrepreneurs ‣Money ‣Closed ecosystem ‣Huge competition ‣SF is becoming expensive Silicon Valley - pros & cons
  • 24. List of vcs & angels: http://twitter.com/#!/Scobleizer/venture- capitalists Map of SF startups: http://map.innovatesf.com https://www.startupdigest.com https://www.quora.com/What-are-the-best-coworking-spaces-in- San-Francisco Silicon Valley - find out more
  • 26. New York - why ‣Epicenter of the media, finance, advertisement and fashion industry ‣Big companies are looking for innovative startups ‣Support from the city to foreign startups ‣Funding: 2.4B$, 401 deals, 9% USA
  • 27.
  • 28. New York - the startups
  • 29. ‣Accelerators: TechStars, New York Seed Start, ERA ‣Co-working space: General Assembly, We Work Labs, Fueled Collective New York - education & community
  • 30. ‣Fred Wilson, Union Square Venture ‣Chris Dixon, Founder Collective ‣Eric Hippeau, Lerer Venture ‣Alan Patricof, Greycroft Partners ‣Danny Schultz, DFJ Gotham ‣Roger Ehrenberg, IA Ventures New York - the money
  • 31. ‣New York Tech meetup ‣Digital Dumbo Brooklyn ‣Likemind NYC ‣Uncubed ‣Ignite nyc ‣99U Conference New York - meetups & events
  • 32. ‣Diversity of industries ‣Access to capital ‣Active tech community ‣The city is expensive ‣Very stressful environment ‣Startup entrepreneurs are not hype New York - pros & cons
  • 34. How?
  • 35. Alone ‣Spend 2-4 weeks ‣Stay with with Airbnb host ‣Attend events & meetups ‣Require lot of preparation ‣Limited knowledge of the market ‣Difficulties to prioritize ‣No network
  • 36. ‣Get access to network, mentors, expertise, community, investors ‣It’s feasible! ‣The competition is huge! ‣Be ready to share US accelerators
  • 37. CTI Market Entry Camp ‣For CTI startups ‣Up to 3 months in start-up hub of your choice ‣Feedback from customers, partners & investors ‣Expert coaching & workshop hours ‣Weekly 1-on-1 milestones tracking + coaching ‣Access to desk and office infrastructure ‣Stipend
  • 38. Market Validation Camp (new!) Test your product and business model ‣Early Stage Start-ups ‣Prototype, Ready for feedback ‣1 month immersion ‣Up to CHF 4000 stipend
  • 39. Market Entry Camp Acquire customers & partners, hire collaborators ‣Close to- or post- CTI label companies ‣Initial Market Traction ‣2-3 months program ‣Up to CHF 8000 Stipend
  • 40. FACTS ‣Over 150 startups served since 2006 ‣25 CTI startups hosted since 2011
  • 41. FACTS
  • 42. Eligibility and Application ‣Get the support of your CTI coach ‣Contact the swissnex team ‣Examination on a rolling basis ‣Selection based on maturity, milestones and scalability to foreign market
  • 43.
  • 44. Visa ‣ESTA - visa waiver: 90 days ‣B1: business visa: 6 months ‣E1: Treaty Trader ‣E2: Treaty Investor ‣L1A/B: Intracompany Transfer ‣H1B: Specialty Occupation ‣O-1: Extraordinary ability