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CONNECTING WITH FAMILY Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential March, 2009
CONTENTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
OVERVIEW ,[object Object],[object Object],Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
OUR PREMISE ,[object Object],Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
FAMILY EVOLUTION ,[object Object],[object Object],Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
¡VIVA LA FAMILIA! ,[object Object],Copyright Todobebé 20089 All Rights Reserved. For Internal Use Only. Confidential
CONSUMER INSIGHTS Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
RESEARCH ACTIVITY ,[object Object],[object Object],[object Object],[object Object],Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
KEY LEARNINGS ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
MOMS USE MEDIA & TECHNOLOGY ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential Insight: Hispanic moms use media and technology for entertainment and information
MOMS VALUE FAMILY OCCASIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential Insight: Hispanic Moms actively engage in social activities for family and spend on them.
MOMS SEEK VALUE FOR FAMILY ,[object Object],[object Object],Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential Insight: Value-based solutions that benefit family directly align with Hispanic moms’ needs.
360° MODEL Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
360° MODEL – GRASS TO MASS Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
¡VIVA LA FAMILIA! DE TODOBEBÉ TV ,[object Object],[object Object],[object Object],Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
PROVEN TV FORMAT -“BEST PRACTICES” Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential Branded Entertainment Formulas 9+ Years in Industry, including TV show 1.0 (3.5 year run) Global Parenting  & TV Trends Insight from Todobebé Audience
PROGRAM SUMMARY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
SEGMENTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
BRAND OPPORTUNITIES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
FIESTA Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
WHAT IS VIVA LA FAMILIA FIESTA?  ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
WHO HAS FIESTAS? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2008 Fiestas Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
2008 Fiestas Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
CELEBRATING COAST TO COAST ,[object Object],[object Object],2008 Fiestas Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential 9,817 fiestas 171,335   participants   Average of 18 guests per fiesta! Audited by
HOST DISTRIBUTION BY STATE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Hundreds of cities in 43 states! 2008 Fiestas Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
FIESTA PROGRAM ELEMENTS ,[object Object],[object Object],[object Object],[object Object],.  > 20 million media impressions per brand sponsor Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
DIGITAL Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
OUR PROPERTIES Digital Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TODOBEBE.COM Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
USER PROFILE ,[object Object],[object Object],[object Object],[object Object],[object Object],Digital Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
SITE TRAFFIC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
FOROS (FORUMS) ,[object Object],Digital Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
TARGETED NEWSLETTERS ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential

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Todobebe Capabilities.030309

  • 1. CONNECTING WITH FAMILY Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential March, 2009
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. CONSUMER INSIGHTS Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. 360° MODEL Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
  • 14. 360° MODEL – GRASS TO MASS Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
  • 15.
  • 16. PROVEN TV FORMAT -“BEST PRACTICES” Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential Branded Entertainment Formulas 9+ Years in Industry, including TV show 1.0 (3.5 year run) Global Parenting & TV Trends Insight from Todobebé Audience
  • 17.
  • 18.
  • 19.
  • 20. FIESTA Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
  • 21.
  • 22.
  • 23. 2008 Fiestas Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
  • 24.
  • 25.
  • 26.
  • 27. DIGITAL Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
  • 28. OUR PROPERTIES Digital Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.