2. What is Graphic Design
Process of solving a problem visually.
Design is goal driven.
Keep target audience in mind to
decide outcome.
Combination of creativity, artistic ability,
and technical skill.
3. Evaluate Design Criteria
• Does the idea resolve a specific problem
or meet a goal?
• Is the idea creative and original?
Is the idea an appropriate treatment for the
intended media?
• Will the idea work within the budget?
• Is the idea appropriate for both the client
and the target audience?
• Is the idea appropriate for the intended
message?
• Is your client satisfied with the idea?
4. Design Team
Art Director Digital Prepress
Head Graphic Specialist
Designer Web Programmer
Production Copywriters
Designer Editors
Layout Artist Proofreaders
Imaging Specialist Research and
Illustrator development
5. Research and Development
• Design always begins with a clear
idea of the problem.
• Develop good ideas.
• BRAINSTORM ideas (first step)
• Brainstorming with Words
• Visual Brainstorming
6. Brainstorm
Words and/or phrases
◦ Use synonyms, antonyms, rhyming
words, analogies
◦ Words or phrases you would not use
(reverse think)
◦ NOTHING is wrong
7. Visual Brainstorming
Draw thumbnail sketches
◦ Quick
◦ NOT perfect or size accurate
◦ Keep in book, binder for future reference
8. Dealing With Creative BLock
Rationalization
Procrastination
Burn Out
Over Work
Not a creative person
12. Working With Clients
Find out
◦ Client’s ideas
◦ Target market
Include client in design process
Show direction of design(s)
Never “spring” design on client
May need to “stir” the client in the right
direction.
13. Tidbits
Ages 25 – 50 have more money to
spend
Appeal to childhood memories
Keep up with current standards
Keep up with current trends
Keep up with events in the world