My Ignite talk from the Code for America Summit 2012

1. CITIZENS J CYD
IN THE MIST HARRELL
UX RESEARCHER
CFA MENTOR
TWITTER HAIKUIST
GAME OF THRONES FAN
IGNITE VIRGIN

2. DATA POLICY TECH DESIGN
CITIZEN EXPERIENCE

3. RESPECT
PARTICIPATION
UNITY

4. RESPECT
PARTICIPATION EMPATHY
UNITY

5. 13 YEARS IN
THE FOREST

6. SO HOW
DO WE
START
SEEING
CLEARLY…

7. THROUGH
A CITIZEN
LENS?

9.  Do people know what to
bring with them to the
DMV?
 Can they get it done in one
trip?
 Do they understand the
different lines?
 How does the experience
make them feel?

10.  Do people know
what  bring with
to Tell me about getting ready
them to the DMV?
to come here today.
 Can they get itare you hoping to
 What done
in one trip? in this visit?
finish
 Do they How did you decide to get
 understand
the different lines?
in this line?
 How  How would you describe
does the
experience make today?
being here
them feel?

11. SOMEONE WHO
NEEDS TO DO
THE THING
SOMEONE IN
THE CROWD

12. THEIR
CONSENT
YOUR THANKS
NO BUTTERFLY
EFFECT

13. YES NO

14. CAUTION: ROCKET SCIENTISTS AT WORK

16. GRADES RULE, SCALES DROOL
A
B-
C
D+
A+
F

17. CAPTURE YOUR CONVERSATION

18. THE MOST STRIKING TRUTH OF THE CURVE IS THAT ZERO USERS GIVE ZERO INSIGHTS.
--JAKOB NIELSEN

19. ONE THIS IS
YOUR
HOMEWORK

20. THANK YOU
CREDITS
DMV photo: http://www.flickr.com/photos/graciepoo/
Nielsen 5 users: http://www.useit.com/alertbox/20000319.html
Likert scale image: http://allpsych.com/researchmethods/researchsoftware.html
Rocket: http://mix.msfc.nasa.gov/abstracts.php?p=330
Butterflies: http://openclipart.org/detail/124339/cartoon_butterfly_dw3-by-kizzyblue
Aliens: Simpsons Treehouse of Horror VII: Citizen Kang
QUESTIONS? @CYDHARRELL