Offering best SEO and website designing & development services at affordable prices.

1. Cybernician
Online Marketing
Presentation

2. Online marketing
Strategies
• Search Engine
optimization (SEO)
• Pay Per Click
Campaign
• Social Media
Optimization
• Sponsored Links

3. Goals and
Objectives:
Major goals and objectives for
1.) window tech india
2.) window fashion india
3.) hospitalcurtaions.in
4.) windowtechs.net
1. To reach people looking for the products/services you provide
2. To drive maximum traffic towards the Website though search engines
like Google, Yahoo & Bing by achieving top positions for the keywords
3. To make & increase the presence of your Website on social media sites
like Face book, twitter, etc. to drive maximum targeted traffic towards
your Website.
In General to reach for people who are directly or indirectly in need of
products/services which you provide.

4. SEO Analysis
Current keywords on website
moscow hotel, moscow sheremetyevo, sheremetyevo hotel, sheremetyevo
airport, sheremetyevo airport hotel, hotel in moscow airport, novotel
sheremetyevo, sheremetievo hotel, airport sheremetievo hotel, atlanta hotel,
budget moscow hotel, cheap hotel moscow, atlanta sheremetyevo,
sheremetievo 2 airport, sheremetyevo 2 airport, hotel in sheremetievo

5. Competitive Analysis
It’s essential to analyze your
competitors like :
• what they are doing
• what are their online marketing
strategies
• how they are targeting the market
• what services are they providing to
their customers etc.

6. Competitors For The Keyword
For Blow Websites
1.) window tech india
2.) window fashion india
3.) hospitalcurtaions.in
4.) windowtechs.net

7. Internet Presence:
• To survive in competitive internet
market, it’s necessary to plan and
develop strategies to beat the
competition to achieve higher ROI.
• The following table is a summary of
your main competitor's internet
presence. It provides a bench mark
that can be used to judge the
effectiveness of your online and
search engine marketing efforts.

8. Keyword Ranking in
Seach
S.No keyword Google Bing yahoo
1 n/a n/a n/a
2 n/a n/a n/a
3 n/a n/a n/a
4 n/a n/a n/a
5 n/a n/a n/a

9. Key Observations &
Recommendations
SEO Analysis
1. Meta Tags: Title and Meta description of all the pages of your
website is not proper as it’s not in accordance with the search
engines as well as its not compelling enough to get maximum clicks
from searchers.
We recommend using proper title and Meta description on every
page. These two tags play a vital role in SEO. These tags should
contain the keywords you want to target for your website and these
keywords will be different for every page.
2. Header Tags: Header Tags i.e. <h1>, <h2>&<h3> are not present
on your Website.
These heading tags not only help with the organization of your
design, but they help the search engine optimization of your site.

10. • 3. Alt Tag Optimization: Alt tags are not used properly. All the images
should be optimized by including appropriate alt text. This allows Google to
display your images in its images search results and is beneficial in terms of
traffic as well as popularity.
• 4. Anchor Text Optimization: We suggest creating anchor text on all
targeted keywords throughout the content present on the Web pages, in order
to have better internal linking. As inbound links to the Website with optimized
anchor text will help the Website gain an increased online presence for the
keywords that are not ranking well currently. Anchor text for inbound links
determines the theme of the site and is one of the more important contributing
factors to Search Engine positioning.
• 5. Content Optimization: The content present on the website is not
keyword rich. The targeted keywords need to be included in the content of
every page & keyword density, prominence & proximity need to be used.
• 6. Internal Linking of pages missing: In order to achieve high
rankings in search engines, it is essential to interlink pages of sites using
keywords present in content of pages. No internal linking is done which is also
one of the factors affecting the website’s rankings.
• 7. More Pages Required: The website should contain a
dedicated page for every service it provides, so that ,the
specific keywords can be targeted on the specific pages

11. 8. URL’s are not search engine friendly: The current URL’s of your internal
pages are not search engine friendly. URL rewriting needs to be implemented to
make them search engine friendly. This will help us to rank your pages on top
positions of major search engines.
Example- when you click on room tab in header of the page, the url of this page
appears as ->………..
9. Online Bookmarking & Sharing Buttons: Bookmarking buttons of top
bookmarking sites like delicious, stumble upon, Digg etc are missing on your
website.
These buttons helps a lot in your automatic online promotion. People bookmark
your stuff on these sites if they like & it increases your online popularity.
10. HTML & XML Sitemap Missing: There should be an html sitemap in the
website as it helps users to navigate the website. XML Sitemap is must for
Google.
11. RSS Feeds: RSS Feed for the website is missing. It helps users to subscribe
on the website and they can easily get the updates.

12. Major Recomendation

13. Detailed Seo Project
Plan
Website Analysis and Technical Audit
We will generate a technical audit report of the your Website on the basis
of various search engine parameters and guidelines which will provide an
insight into the current status of the site prior to any optimization in order
to develop the SEO strategy. The main activities of this phase are as
given:
•Inbound and Outbound Links Checking.
•Pages Indexed by Search Engines.
•Current Ranking on different Search Engines
•Sitemaps and Rss Feed Checking
•Competitor Analysis
•Niche and SE Compatibility Analysis
•Keywords and Key Phrase Research

14. Blogging
• Blogging makes sense from a marketing and SEO
perspective. You'll be leveraging the shift from
outbound to inbound marketing and interacting with
your customers in new ways. A blog lets you meet
your customers more directly than sending out
brochures or an email campaign. It changes your
Website from a brochure that most people look at
once to something that people interact with and
come back to.
• A blog needs to be embedded in your Website to get
you the maximum benefits in terms of traffic as
Well as it will let you interact with your visitors to
have their thoughts on you services which will help
you to enhance your services.

15. On-Page Optimization
In this phase, on the basis of the search engine guidelines and parameters, we
will do on page optimization followed by keyword research and identification.
Please find beneath some of the most important factors on the basis of search
engine criteria’s and guidelines. Here are the main activities under this phase:
•Keywords Finalization and Placement.
•Content Optimization – Keywords Density, Prominence and Proximity.
•Tracking Code Integration.
•Webmaster Tool Submission.
•Creation of Sitemaps and RSS Feeds.
•Creation of Robots.txt
•Identifying Keywords and Making Hyperlinks
•Meta Tags Composition and Upload
•URL Rewriting (if required)
•HTML Validation
•CSS Validation
•JavaScript

16. Off-Page Optimization for
Link Building
We will submit individual pages of your site independently, a practice known as
deep submission to all major search engines including those which are country
and industry-specific to help you get the best rankings possible in the best and
most popular search engines. Off-page optimization includes various submission
detail of which is given below:
•Directory Submission
•Article Submission and Syndication
•Forum Posting
•Blog Creation and Promotion
•Submission to Regional and Industry Specific Search Engines.
•Submission of Press Releases in Various PR Websites.
•Classified Ads Management to Increase Direct Leads.
•Google Sitemap Submission
•Yahoo and Bing Sitemap Submission.
•RSS Feed Submission to Increase Crawling Rate.

17. Social Media
Optimization
Social Media Optimization is more popular now a day and every business
owner wants their presence over these social Websites like twitter, orkut,
Facebook and many more. Our social media optimization includes:
•Joining Social Websites like Facebook, Twitter etc. and posting over there.
•Joining Targeted Groups and Promoting Website there.
•Leaving Comment on theme based Articles posted by others.
•Social Book marking of your Website in different High Quality Websites.
•Geo Targeting and Signature Linking.
•Participating in Yahoo Answers
•And Much More!

18. Maintenance | Phase
– V• We adhere to a pro-active approach and constantly
monitor your Website’s rankings and traffic, and
analyze all relevant statistics. In case of a deviation
from expected results, we do an in-depth review and
implement effective measures so that your Website
remains most visible on major search engines. It
mainly includes –
• reviewing keywords ranking and traffic
• Meta and heading tags of new pages
• increasing link popularity to stable your ranking in
search engines
• top 10 positions of new pages, updating and
maintaining sitemap
• Rss feed
• robots.txt
• keywords density etc.

19. Project Deliverables
S. No. Milestone Deliverables
1 Site Analysis Report
2 Competitor Analysis Report
3 Products/Services Research Report
4 Niche Marketing Analysis Report
5 Google Analytics Code Integration Panel
6 Google Webmaster Account Setup ----
7 Keyword Research Report

20. 8 Web Page Analysis Report
9 HTML Validation Report
10 Content Optimization Report
11 Meta Tag Creation Report
12 Alt, Heading, Bold, Anchor Tag
implementation
Report
13 Robots.txt ----
14 Directory Submission Report
15 Link Building Report
16 Local Listing Report
17 RSS Submission Report
18 Forums Posting Report
19 Blog Comment Posting Report

21. 20 Social Bookmarking Report
21 Facebook, MySpace, Twitter, Squidoo
Promotion, Yahoo Answers etc.
Report
22 Ranking Analysis Report
23 Traffic Analysis Report
24 Link Analysis Report

22. SEO Cost
• SEO cost vary as per project
and keyword Competetions
• It is also depend on target
market (geographical area)
• Travel project cost much and
highly competetive

23. SEM
• Account Setup
• In this phase, on the basis of the search
engine guidelines and parameters, we will
do on page optimization followed by
keyword research and identification.
Please find beneath some of the most
important factors on the basis of search
engine criteria’s and guidelines. Here are
the main activities under this phase:

24. SEM
• Keyword Research:
• We will do a keyword research as a
base of all PPC activity to build a
campaign in manner that they spend
a reasonable amount on the
appropriate keywords, whether you
have existing or new PPC account.

25. SEM
• Campaign Management:
• SWS will create campaigns and implement
different setting for smooth running of
account. Campaign management also
includes a different number of similar ad
groups and deliver a high end clicks
• Ad and Creative Development: We will write
exclusive and different creative ads with
unique titles and descriptions as per different
PPC account requirement to help maximize
click thru and conversion rates.

26. SEM
• Landing Page Development:
• We emphasis on best landing page.
We recognize the best existing
destinationLanding page (if site
contains) or help to develop a new
proper landing page by
recommending few improvements

27. SEM
• Set Conversion Tracking:
• SWS and Your web development
staff will work incooperation for
implementing tracking codes for
conversion tracking. It helps us
to show a right direction in PPC.

28. SEM
• Bid Management:
• Our PPC bid management
services including maintainig a
budget oriented CPC, bid gap
monitoring, induvidual
keywword bidding and frequenly
bid price changes.

29. • Ad / Creative Testing:
• We will perform different types
of ad/creative testing for new
and existing creative and ads.
Testing includes various
methods like split, a/b/c, and
quadrants methods

30. SEM
• Using New Features:
• PPC service providers are constantly
transform their interface and initiate
new methods for paid placements,
we will endow you with information
and how we can utilize the new
features in active paid marketing
campaigns to get preeminent
results.

31. SEM
• Account Maintenance: We
will implement different
strategies for PPC campaign
improvement and maintenance
including changes to ad Titles,
Destination URLs, Description
of ads. It also includes keyword
change and bid modification.