Presentación de David Tomas @davidtomas, Ceo de Cyberclick, donde expone las últimas tendencias y novedades de la Publicidad Nativa - Inbound Marketing Made in Madrid 2015.
11. • A
Brief
History
of
“In-‐Feed”
Na6ve
Adver6sing
• 1910:
Advertorial
–
Ads
disguised
as
editorials
debuted
in
newspapers
• 1920:
Branded
Radio
–
music
and
stories
in
the
form
of
an
ad,
provided
to
brands
for
free
• 1930:
Sponsored
radio
programs
–
brands
began
to
pay
for
their
radio
spots
• 1940s-‐1950s:
Branded
TV
and
Soap
Operas
–
TV
programs
created
almost
exclusively
to
market
products
• 1960s-‐1970s:
Space,
Pop,
Culture
&
Commercial
–
shorter
commercials
in-‐
between
regularly
scheduled
programs.
• 1980s:
Infomercials-‐
30
minute
scheduled
TV
advertorials
44. @davidtomas,
www.davidtomas.com
y
dtomas@cyberclick.net
www.cyberclick.es,
@cyberclicknet,
linkedin.com/company/cyberclicknet
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