The following high-level challenges from SalzburgerLand Tourism (SLT - a Public Administration responsible for supporting tourism in the region of Salzburg) have shaped the Open Linked Data Strategy implemented by Insideout10 (an Italian company focused on Open Data and Semantic Web Publishing) using the Redlink platform (Redlink GmbH is company offering linked data publishing services and content analysis as-a-service in the cloud): 1. Cross-platform publishing: As more travellers begin massively using mobile devices the entire service offering shall be re-engineered targeting a comprehensive mobile user experience. 2. 3rd Party Content Syndication: With the increasing growth of location based social mobile apps (SoLoMo = Social + Local + Mobile) a large amount of information is nowadays directly delivered to travellers by 3rd party applications such as FourSquare, Facebook or Google. 3. Semantic Search Optimisation: As commercial search engines (Google, Bing, Yahoo!, Yandex and more) are starting to use semantic search more and more users are taking advantage of conversational search and voice-enabled application like Siri and Google Now. 4. Linked Data Ecosystem: Engaging with the local communities is key to nurture and maintain the virtuous circle of information between tourist operators, citizens, local businesses and tourists.

1. Can we really compete with v ?
Andrea Volpini
@cyberandy
!
#SEMANTiCS2014 - Leipzig, Germany
5th September 2014

2. A semantic plugin for
using content analysis and linked data services from

3. • Cross platform publishing as more travellers massively begin
using mobile devices
• Multiple Web CMSs (both proprietary and open source) to be
managed simultaneously
• Costly manual curation and interlinking
• Increasing demand for content syndication (from big players like
foursquare as well as from local application developers)
• Need for better SEO especially for events and sites (too regional to
be understood by commercial search engines)
An Open Linked Data Project
for Tourism in Salzburg

4. Using Linked Data to make sense of the information
A magazine
running on WordPress
An online
booking system
freshly updated content
on locations and events
a database containing:
events, facilities, accommodations, …
Everything we know already
from Wikipedia
the World’s largest
encyclopedia
Remixing existing content and creating new value.

5. CONTENT ANALYSIS
LINKED DATA PUBLISHING
1
3
Linked Data Cloud
Technology Stack
Text
Legacy Data
Audio/Images
(under development)
2 CONTENT DISCOVERY
• Enterprise
Linked Data
• Content
Enhancement
• Semantic Search

6. Linked Data Publishing
• Data from the online booking system (Feratel) is enriched and transformed
in triples using identified vocabularies and ontologies
• Triples are stored in the Redlink triple store in a dedicated context
• RDF data and SPARQL end-points are published to the data website
(data.salburgland.com) running CKAN as Linked Open Data
• CKAN makes the data accessibile to third parties in various formats by
querying Redlink

7. Transforming Feratel Data
in Semantic Knowledge from SOAP to Linked Data

8. Ontologies provide a mean
to hold everything together Data Modelling

9. Using LODE: An ontology for
Linking Open Descriptions of
Events
Adding the relationships
between things

10. <subject><predicate><object>
Florianifeier
using RDF different data sources can be integrated providing
robot-friendly information to describe real world things

11. Semantic Lifting and
Linked Data Principles
• A “word” or “phrase” becomes an
identifier used to denote
“things” (named entities) existing in
the real world
1.Real-world thing are
unambiguously represented with
web addresses (URI)
2.By accessing these web addresses
(HTTP-URI) usable data is sent in
return using standard formats (RDF,
SPARQL)
3.This data includes links to other
data so that people can discover
more things
"label":"May",
"reference":
“http://dbpedia.org/
resource/May”
!
Type: Thing
“label":"Florianifeier",
"reference":
“http://
rdf.salzburgerland.com/
events/event/
dea7fde1-5583-4002-97eb-007
4a182fa9c.html”
!
Type: Event
“This May don't miss the
Florianifeier, we'll have fun
as usual in Unternberg”
"values"["13.7446"],"predicate": "http://
www.w3.org/2003/01/geo/wgs84_pos#long"
values"["47.10222"],"predicate": “http://
www.w3.org/2003/01/geo/wgs84_pos#lat”
"reference":
“http://dbpedia.org/page/Unternberg”
!
Type: Place
Tim Berners-Lee.
LANGUAGE EVENT THING LOCATION
ENGLISH FLORIANIFEIER MAY UNTERNBERG
[Très Riches Heures du duc de Berry, Raymond Cazelles et Johannes Rathofe]

12. Dynamic Semantic Publishing with
• Data from the Redlink triple store is made available for content enrichment
and can be edited using WordLift.

13. Data Curation
• Using Linked Data the Web
becomes our new CMS
• information is automatically
editing a blog post
imported in WordPress
• posts are connected with
entities
• properties for each entity can
be edited using WordPress
• any change is automatically
reflected in the triple-store and
re-published as Open Data
editing an entity
Using Linked Data the Web becomes our new CMS.

14. “Which events occur in May in Lungau?”
Web Search
19.900 results
no answer
Unternberg is a village in the area of Lungau
Linked Open Data
Query
5 result
5 answer
Touristic applications attempting to discover events in SalzburgerLand.

15. Better SEO using
Semantic Markup
Florianifeier
Unternberg
• Using schema.org the data
from the triple-store is added
to the pages as semantic
markup
• Search engines can
“recognise” entities that were
previously unknown (i.e.
Florianifeier)

16. Keep the content fresh with
LOD-driven Widgets
Florianifeier
• Using the WordLift’s timeline
(configured to receive events related to
locations being detected in the text) we
can keep the pages always up-to-date
with new events coming out from the
Feratel DB.

17. where are we going next?

18. Cross-media in action: analysis and querying
•Media in cross-media context, allowing to
analyse media resources as well as
connected content, including video, images,
audio, text, link structure and metadata;
•Investigate cross-media analysis along the
complete, distributed analysis chain, namely
extraction, metadata publishing, querying
and recommendations;
•Contribute its main software development
results as Open Source components to two
established Apache projects, Apache
Marmotta and Apache Stanbol, simplifying
the use of the technology in industrial
products.
MICO-PROJECT.EU

19. On-demand data-driven Touristic Service
Packages
•TourPack aims to build a linked data -
empowered system for touristic service
packaging. Integrating information from
multiple sources and systems employing
linked data as a global information integration
platform, and mining from the depths of the
“closed” data, the touristic service package
production system will be able to cater to
creating the most optimal travel experience
for the traveler.
!
In partnership with:
TOURPACK.STI2.AT

20. JOIND.WankOe RscDhLönIF! T.IT
redlink.co wordlift.it insideout.io