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Media A2: Question 1
IMAGE 1
This shot uses the
convention of a long
shot to help create
emphasis on the
artist, the shot also
builds suspense
during the intro of our
music video
IMAGE 2
The shot uses the
conventions of a
close up to draw
focus on the artist.
This is coupled with
matching what
happens in the lyrics
to the action in the
shot on the line ‘just
breathe’
IMAGE 3
This shot uses the
convention of directly
addressing the
audience, this helps
to grab the audiences
attention and make
them feel like they are
part of the video
IMAGE 4
This shot uses the
convention of
matching what is
happening in the
lyrics with what is in
the shot.
IMAGE 5
This shot shows both
the real Macklemore
and our actor, this is
done to link the video
to the real artist it
also isw used to
show Macklemores
dream thus using the
convention of
showing on screen
what is in the lyrics
IMAGE 6
This shot uses the
convention of
focusing on the artist,
to do this we used a
low key shot that only
reveals our
Macklemore and not
the soroundings.
IMAGE 7/8
These two shots are
connected together
chronologically and
show the transition
between the end of the
song to black as is the
convention in some
music videos, however
we challenge this by
showing the final line
of the song after the
fade, this also
happens to be the title
of his new album.
IMAGE 9
In this we used shots
similar to some shots
in the music video,
however we also
used other aspects
like the fireworks to
link to other songs.
This is quite common
in digipaks as people
often use one song to
be the front Pease of
the album.
IMAGE 10
In our magazine advert
we used the
conventions of
linking it to the album
and the music video,
we have also kept it
minimalistic to further
link it to the music
video.

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Media A2: Question 1

  • 2. IMAGE 1 This shot uses the convention of a long shot to help create emphasis on the artist, the shot also builds suspense during the intro of our music video
  • 3. IMAGE 2 The shot uses the conventions of a close up to draw focus on the artist. This is coupled with matching what happens in the lyrics to the action in the shot on the line ‘just breathe’
  • 4. IMAGE 3 This shot uses the convention of directly addressing the audience, this helps to grab the audiences attention and make them feel like they are part of the video
  • 5. IMAGE 4 This shot uses the convention of matching what is happening in the lyrics with what is in the shot.
  • 6. IMAGE 5 This shot shows both the real Macklemore and our actor, this is done to link the video to the real artist it also isw used to show Macklemores dream thus using the convention of showing on screen what is in the lyrics
  • 7. IMAGE 6 This shot uses the convention of focusing on the artist, to do this we used a low key shot that only reveals our Macklemore and not the soroundings.
  • 8. IMAGE 7/8 These two shots are connected together chronologically and show the transition between the end of the song to black as is the convention in some music videos, however we challenge this by showing the final line of the song after the fade, this also happens to be the title of his new album.
  • 9. IMAGE 9 In this we used shots similar to some shots in the music video, however we also used other aspects like the fireworks to link to other songs. This is quite common in digipaks as people often use one song to be the front Pease of the album.
  • 10. IMAGE 10 In our magazine advert we used the conventions of linking it to the album and the music video, we have also kept it minimalistic to further link it to the music video.