The document discusses channels of distribution and the different intermediaries involved in moving products from manufacturers to consumers. It describes wholesalers as intermediaries that buy large quantities from manufacturers and resell to retailers. Retailers sell directly to consumers for personal use, either through physical stores or non-store methods like catalogues, TV, and online. Agents bring buyers and sellers together but do not take ownership of goods. Products typically move through multiple channels from manufacturer to wholesaler to retailer to consumer, though some steps may be skipped.

1. CHANNELS OF DISTRIBUTION CHAPTER 21