A pitch format highly recommended and attributed to Mike Moritz

1. Pitch template

2. Mission (overarching goal and purpose)

3. Humorous quote with telling image, graphic, video

4. High level, ultra-simple description of concept or offering

5. Characterize total size of the opportunity

6. Impact of proposal if implemented

7. The essence of your approach

10. Operational / organizational plan

11. Identify key partners and how you plan to engage them

12. Competition to approach: logical alternatives

13. Potential financial impact

15. Market caps of competition, etc., and other interesting information